The traffic from the global electrician's website is out of circulation
In recent days, visual capitalist, a well-known data visualization agency in the united states, has published an updated listing of the electrician website, “the most visited electrician website in the world in 2025”。
Among them, while the amazon still dominates, the chinese electrician platform is rapidly rising, with two chinese platforms (temu, fast sell) on the list
2025 global electro platform flow list
Disclosures according to the list show that the amazon still holds an unshakeable position of hegemony in global electrical platforms。
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However, in the list, china's electrician platform is also showing a surge of foreign forces, with temu, aliexpress, of the four small dragons out of the sea coming into the top3 category。
Tmeu ranks second with 1. 6 billion monthly visits, and third with 646 million monthly visits。
According to the visual capitalist analysis, the fast-growing flow reflects the increasing position of the chinese platform in the field of cross-border electric generators。
In addition, the ebay, wal-mart, etsy and tagitt, which also serve the united states platform, have entered top20 and are ranked 4, 7, 11 and 15, respectively, with 635 million, 507 million, 385 million and 187 million visits per month
And:
Hidden information attached to the electrician platform flow list
After reading the list, look at some hidden information attached to the list。
For cross-border vendors, the flow list is not only an industry winder, but also a strategic navigation chart。
First, as can be seen from the fact that amazon accounts for about 43 per cent of total traffic in top20 — the amazon remains a “necessary course” for cross-border sellers。
The underlying brand confidence, a well-developed fba logistics system and a large prime membership group, which has built a platform for competition that cannot be overcome in the short term, have also contributed to the amazon's “localization strategy for multinational markets”。
If performance is to be achieved in a mature market, the amazon is bound to be a close link。
In short, even without amazon, reference, learning and understanding are essential for cross-border vendors。
Second, the fact that temu's foreign forces jumped into the second place in just over two years cannot be ignored。
With regard to temu, domestic cross-border sellers know and know that behind the rapid growth of temu there is an extremely high value for money (low price), and that it is not repeated。
It can only be said that, while the problems of the sellers are numerous, temu remains an unnegligible streaming ground for factory-type sellers with strong supply chain advantages, seeking to clear or testing new products。
In addition, this list provides important information for vendors seeking multi-channel, regionalized layouts - while the amazon remains the best-deserved giant, new dignitaries are also cutting cakes in a subversive fashion, and platforms in different regions are providing differentiated growth paths for a wide range of cross-border vendors。
These platforms, such as ozon in russia, lotte in japan, cool sing in south korea, brazilian beauty, etc., are far from amazon by traffic, but they have very high market penetration and user loyalty in the local market。
These platforms are undoubtedly excellent springboards for vendors wishing to open up emerging markets or to farm in depth in specific regions。
Of course, these platforms, while having a higher penetration rate locally, also have certain requirements for the local operating capacity of vendors, including language, marketing, logistics and consumer habits。
Concluding remarks
In recent years, the multi-platform, multi-regional layout strategy of “eggs not in a basket” has become a way of increasingly competing sellers' risks, following the trend of amazonic closed shops。
In any event, however, remember — the choice of the platform is based on the “seller's own positioning” — not to be blind, but on its own strengths and characteristics, combining data and surveys。
Otherwise, a multi-platform configuration sometimes not only fails to create a risk hedge, but also increases the potential for risk。
