Detailed exploration of seo optimization of medical-type websites
Let us start by combing the entire medical website seo-optimal process: patients come to our website by searching for keywords, then go to the first page, column and article pages, then consult, make appointments, go to the hospital, which, although it is a lot of things, what we can do best is to get us to have a good ranking of keywords, so that more users can access our web site, and thus provide advice, so the key word ranking is the most important thing we can do。
In fact, it's not as simple as we thought, because the ranking algorithms are constantly updated and are the hardest hit on our medical website, it's relatively difficult to optimise the medical website seo, for which there are only a few reasons:
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In order to get more medical companies to invest in the bid, the best of these companies can only be exhausted。
3. The health sector is sensitive and vulnerable to policy constraints。
But we can't? In fact, because we can choose the right path so that we can not be embarrassed, what is the right way to opt for the right way
I. In-site seo optimization
Tens of thousands of websites appear on the internet every day, some very well, some very trashy, and slow penetration into the internet will cause considerable disruption in the ranking of 100 degrees, so 100 degrees will focus on the early stages of the new site, because it is easy to judge the merits of a site, so the focus will be on the site, which must do everything before it goes online, as follows:
1. Website keywords
Seo writes like the front page keywords, the column page keywords and the article page keywords, which require all adjustments to be made in front of the station, because if you go online and are recorded 100 times, if you change the title keyword too much, the site will be considered unfriendly and irregular and will not be given a good ranking。
2. Website layout
This is also important because it directly determines the user experience and the rate of website jump, and a simple, clear version allows users to quickly find what they want, thereby increasing the user experience and thus reducing the rate of jump (see, in particular, the presentation by little menseo on how to reduce the rate of website jump quickly and efficiently)。
3. Website opening speed
Because users enter our website through one of our web links, and if they wait 20 seconds without seeing the content of the site, users are vulnerable to loss, and this speed of opening is affected by many factors (specifically by the presentation of little mingseo's 12 recommendations for increasing the speed of web page opening), mainly due to the overloading of web servers and of the first page of the site, which is also critical, as 100 degrees will also use website jump rates as a measure of the merits of a website, thereby deciding whether to give us a good ranking。
4. Quality of articles
This is also what is best at the core of the site, because the end purpose of a user's presence on the site is to access the articles and address the needs of the users, so how do they fit the needs of the users? From ming's point of view, the article is mainly based on the following points:
One, the title of the article is in line with the user's needs: for example, a visitor who wants to know how to make a face with plastics has not found such a title for a long time in the plastic column, which makes it easy for users to lose, so we need to write more about the topics that are of interest to these users。
It is clear that a page with a clear version of the article gives users a sense of beauty, so that even long users of the article are willing to read it. If you write well, if you type badly, the user will find it offensive to read it。
3 the original content of the article: this is also important, on the one hand, and whether the article is recorded 100 times depends to a large extent on the original content of the article, as if the user were searching 100 times for a key word, the content of the article was identical, so that the user would be repulsive of 100 degrees, which would not meet the user's needs。
4 user-led: if you want users to stay longer on your website, you need to be guided, for example, by an article on beauty techniques that, when read out, leaves the site if you can satisfy his needs, can we add a reference to the cost of beauty at the end of the article? By doing so, users can also potentially have a certain understanding of the cost of beauty, so that user viscosity increases and thus better meets user needs。
Ii. Out-of-site optimization
After two major updates from june to august 2012, the medical website completely subverted the previous seo optimization, because if 100 degrees were not adjusted for off-site optimization, it would be a major disruption to its future work。
As more people become involved in the internet, new network companies join the network every day, and traditional network optimization companies employ a continuous batch of outward-chained people, regardless of whether the chain is good or bad, and if the link is available every day, it creates a lot of out-of-bare chains every day, and the 100-degree upgrading of key words depends heavily on the outside chain。
But these are genuinely recommended by the users, and the extra-chains that we send interfere with the 100-degree ranking, because 100 percent wonders whether our extra-chains are provided by the inside or by the real users. So how does the super-linker send out the extra-chain with the 100-degree latest ranking algorithm
1. Outer chain publishing platform
Because it is only on the relevant platform that the link left by the user is the most real, for example: a forum for plasticization, where users discuss the most of the problems of plasticization, so that a link to the relevant knowledge of plastics is kept, so that the outer chain is authentic, so that it can be clicked and accessed, and it is asked if a plastic forum, you send a link to the car, is not a user's concern, and such a link is not a genuine user's recommendation, so we need a forum linked to our outer chain。
2. Location of publication in the outer chain
This leads us to one of the above-mentioned users of the post, such as a post that says that we are suffering from oral illness and are now becoming less and less aware of what to do, and that many of the users who look at it are expected to have a large number of oral patients, so we add a paragraph to our response: “if oral diseases are not treated in a timely manner, they pose a certain risk to our health, and in the long term they exacerbate oral diseases, so the treatment is important and the recommended xx hospital is more authoritative and effective.”
It would make the link even more valuable, and of course it's very difficult to keep the link in the forum, mainly because you don't have to do it with your heart, which leads to a mess in the chain, so that many forums can ban the hair chain, which is our greatest concern
3. Whether the outer chain is recorded
An outer chain is ranked at 100 degrees, the most important of which is that it can be recorded at 100 degrees, so that it is critical to include it, which involves the weight of the outer chain publishing platform and the quality of the outer link articles, as well as the diversity of the outer chain platform (specifically looking at the presentation of little mingseo's extralinking focus on platform fragmentation and extralink quality)。
4. Long-term presence of the outer chain
Because if the outer chain is included in the calculation ranking, then the forum deletes it, so that if the spider climbs again, if he finds out that he can't find the outside chain, he gives us power to lower the key word ranking, so a long-term pure outer chain is the most helpful to us。
5. Extra-chain releases
This will also be considered in this context, as if a new site, with a large front-chain import, would easily allow 100 degree recognition to be over-optimised and would thus strike such a site, and the general outer-chain number would need to be within a single range, and it would be sufficient to recommend 5-10 high-quality external links per day depending on the site。
6. Extralink forms
It is believed that many people know that the hard-on text in the outer chain is the most important way of transmitting weights, so many people will be able to link to the hard-on text, but doing the hard-on will also depend on the site, which does not have to make a large number of hard-on versions at the front。
In general, the off-site optimization of outer-link construction is only part of it, and the outer-link platforms are numerous, ranging from blogs, forums, question-and-answer sessions, 100-degree products, list networks, libraries, messages, etc., to keeping appropriate links at the appropriate location (see, in particular, the presentation of seo's " how to develop standards for high-quality external-links for seo outer-chain commissioners " )。
In addition, how can companies not lose in the current transition due to the fact that many medical websites are now 100 degrees k? The search for a third platform is important, as 100 degrees of these platforms are currently well ranked, such as news sources, medical health sections on large websites, good doctors, and expert certification cooperation for 120ask, all of which we need to dig up。
Data analysis
These are more extensive, so how do we link these things to our own website? The most important of these is data analysis, because it is only through data analysis that we can better understand whether what we have done has worked, and what are the main data analyses
1. Daily data on the website
For example, website entries, snapshots, back-links, rankings require daily statistical work in order to keep up to date with website updates and 100 degrees of change (specifically see the description of little mingseo's " stationmaster has to learn to analyse which sites seo data " )。
2. Data on website articles
Statistics are made of articles posted on the website and articles confiscated, identifying the differences between entries and entries not recorded, thereby increasing the volume of entries。
3. Data entry in the external chain of the website
This also requires statistics in the form of external chains, such as daily external chains, where the number of anchor text forms, the number of plain text forms and the form of signature, and external chain keywords are counted, so that a better understanding of which external chains are instrumental in raising the key word ranking。
4. Other statistical tools
For example, cnz, 100-degree stationmasters, these will provide a more comprehensive and detailed analysis of users ' access to the website, which will improve the website by looking at the rate of user jumps, mainly the rate of head-off and the rate of exits in the text。
Xiao mingseo comments:
If we do this, believe that the website will get better and better, we'll actually get what we want if we just do it with our heart, it's just a matter of time, and seo optimization is impracticable and requires some patience and patience. You may think that this is my personal opinion, not necessarily an effective website, but i feel like i can do it for the moment, and if i do it, seo always knows right and wrong in practice。
In conclusion, i think it would be more appropriate to describe the medical website in four words: "there's nothing to do, there's nothing to do, there's nothing to be done."
