The hospitals, large and small, are doing internet marketing and seos, investing a lot of human and material resources each year. What are the bottlenecks in the health website now? What's the biggest problem with the optimality of co-production? How should we address these problems? Optimization of the medical website is divided into in-site and off-site optimization, which is linked to the fact that many people in the outer chain do not look at the site when they have out-chained them, send out medical out-links to car forums, marriage forums, content and website themes. This is a problem of optimising people. It is an optimisation of the content of the site, which is now repeated on major sites, as well as on sites, which create a duplication of articles and place a burden on the search engine。
There are now good doctors, 39 medical networks, etc., which are now in question-and-answer form, have a higher credibility on these sites, have a good ranking of long lines in many of the pages, do so to fear that users will be deceived, have an exaggerated level of publicity on many health sites, receive many complaints every day, and, in addition to 360 searches, must not choose a better website to present to users。
I. Entrepreneurship of medical websites
Small medical websites, like those of enterprises, do not need to be updated regularly, with a brief description of facilities, cases, qualifications, sanitary conditions, etc. Create an online consultation button to connect directly with clients and businesses. What if the client has no expertise? You can use the method of not answering user questions and leave a phone to make an appointment! When a patient comes to the hospital and communicates with a doctor, he is generally intimidated by a doctor, who says how serious your illness is and what the consequences are, in which case the patient will have a deal. So what about a lot of long endings? We have chosen the main keywords to be made on the website, not more than five, with the long end words opting for a third-party platform strategy, which is a high-priority health-care station that distributes business information
Ii. Questions and answers on the medical website
It is important to add a question-and-answer function to the website so that both new and old users can see the content of the consultation and have a real sense of it. From the point of view of consumer psychology, consumers are all psychologically aware of the fact that others are here and that they are coming. There is no technical difficulty in having a front-end website that has no user to answer itself. Attention should be paid to the professional authority point of packaging the answer。
Iii. Breakdown of medical websites
Using a stand-alone web site as a pathology to refine him so that a stand-alone domain name gives a better weight to keywords than any other form, but there are only 3-5 keywords on the home page website, with an index of 200 for each word, which add up to the volume of traffic, not to mention the amount of traffic that can be translated. And the long endline ranking, which requires a third-party platform outreach strategy. Good doctor platforms can be used for station promotion, and good doctor can be paid to find his own location for traffic conversion. Select a long end keyword for a card position, and the long end keyword evolves into a vertical search with the development of the internet and will become a platform for searching information in the future。
Summarizing: the search engine has been changing, the only thing that remains is the change itself, the medical search has come closer to the platform, and our seo strategy has changed. Nothing can make it difficult for us, strategy thinking, and strong enforcement, so the seo will always be on the shoulder of the search engine
