In 2012, 100 per cent of the health sector began to be targeted, and in april 2013, 100 per cent of the focus was on the optimal ranking of the health sector, and many of the seo-optimizations were untenable. Almost all the medical sites were back before liberation all night, but for an experienced old station chief, they were used to the 100-degree algorithm, and they had learned to adapt to 100-degree changes. In order to optimize such a medical website, it is necessary to do so in-house. The following is a list of the best practices and experiences of the medical website。
Check the website: optimization of new and old sites, first looking at website errors when it is available. New station, click on each link to see if there is any error page or dead link. Then we look at the structure of the site. For a website with the same structure except for the first page, it is important to focus on each detail and not be afraid to waste time, which is very bad for the optimization of the site。
Three labels: the use of labels is where many people are dazzled. The three labels include titles, descriptions, keywords ... Three additional labels are the three principles that need to be grasped: 1. Keywords should be moderate. 2. The description should be simple and clear and be relevant to the content of the web site. 3. Do not pile keywords. I will make a special edition of the detailed description of the labels in a subsequent seo article, so please pay attention to the seo-master column。
Website articles: now, hundreds of times, publishing algorithms demand that we make original articles, and we must keep in mind that the daily updates to the website do not matter much, that they are updated on a daily basis, and that the content of the updates is original and of high quality. When the three labels are ready to fill the site, i personally think that the quality of the articles is more important than the quantity. So my insistence is that the site can be filled up for one more day, but it absolutely ensures the quality of the articles. It is important to ensure that every article on the website is of high quality. It is highly relevant to the content of the website. As long as we insist, the first page of our website has not only a good ranking, but also a good ranking of our articles, as station chiefs, as part of the best industry of seo, which we must understand。
The internal chain of the website: it is one of the most difficult things to do to optimize the seo. When the three labels are finished, the inner chain of the site is planned. The sound inner chain of the website enhances the user experience and the efficiency of the search engine's reptile indexing of the site, thereby increasing the recording and weighting of the search engine. So at this point we have to think about the structure of the website and the habits of its users, how we should be doing the inner chain, how we have to plan the links to the articles that come from our own sites from the very beginning of the story, and what we have to do with our own internal links to the site, so that the 100-degree spiders will not last。
All kinds of labels: at the same time, we have to look at other expressions of website construction, not to lose sight of any particulars. Alt label, h label, novollow label, we all need to be perfect. We can reduce the distribution of weights on the site by adding non-important pages, while not adding to the load of total spider climbs, and seo optimizes not only users but also 100-degree spiders。
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