Headline todayRecentlyShort videoField drums can be described as intensive and violent。
Ten days ago, a small volcanic video was launched in a mountain village in sichuan county, known as the most earthly launch in history, offering a small video reward to further sink users. It's like when i wrote "the volcanic video" on a rural launch, but it's notFast handsWhat's more important is that the volcano is the product of the headline that is used directly against the mark and to copy the chassis。
2 septemberDitheringAn under-the-line carnival was organized, bringing together over 300 small video networks and announcing that resources such as music, video and art were being assembled to package the twitch net red into an icon。
Two of the products, two of which were completely opposite, one from the top, one from the bottom and completed within 10 days. The former shakes the rural base of the quick hand, while the latter tries to seal it up, it is the imagination of the fast-tracking cities。
It appears that the headlines are cut off by the shivering and the volcano, not only by the fast-hand user chassis, but also by the entire small video market。
The short video game of killing each other
Fast hands, tremors and little volcanic videos, the three most interesting players in the current ugc video game。
Six months ago, the market was still the same. At that time, the quick-starter received strategic investment in the telecom, the shivering just went red, the volcano invested a billion dollars in subsidies, the musical. Ly announced that he was going back to china, and the viewers secretly gave the same weight as a little live video, all of which seemed to be repeating last year’s live war。
The battle has become clear in just six months. The localization of muse, a product of the chinese region, is worth nothing because of the failure to return to china as soon as possible. For the chinese market, it was new, had few domestic data, did not design products sufficiently close to the people of the country and did not have the advantage of content distribution。
Little curry show, quickly rises and fades. After the vibrating flames, the small curry showed on the inside of the appp with a "shape" similar to the vibrating function, in preparation for the sniper. But even if pixel-class imitations, we didn't feel too much of the power of the waffle. It's a good viewer. As a model for the tovc, it sold itself to sunya。
The data are more evident, except for fast hands, which are the first to be thunderproof, where the rate of booming and volcanic growth is impressive, with the mau growing 107 per cent in july, and the mau growing 95 per cent in comparison with the top five in the industry, according to the observatory think bank。
The fast hands, volcanoes and tremors apparently stole most of the part of the industry for the first six months. Although the volcano and the shivering hand are still some distance away, from their movements, the fast hand has undoubtedly been used as a mark。
As i mentioned earlier, as in the recent launch of the volcano in the countryside, the quickie would have been better qualified to hold a launch in the countryside, but was ahead of the small volcanic video. Volcanic videos are directed at fast-trackers while learning fast-handers, who appear to be more focused on rural users than fast-trackers。
A little video layout of today's headlines
Whether the volcanic subsidy opens up, from the bottom up to the rural market, or from the sound of the red stars, from the top down to the urban population, it appears to be a fast-track initiative。
Compared to other short video applications, small volcanic videos and shivering have reached a point where fast hands feel nervous. Of course, fast hands were years ahead of the volcano's small video and voice in the occupation of the market, and are still able to maintain steady daily growth and dynamism, with clear advantages, in a rapidly gathering environment。
Idou's carnival, and chang's voice is on the scene
But if only volcanoes and tremors are seen as headlines for fast hands, there is no doubt that they have fallen. If we jump out of the bayonet between the three products, we can see that the immediate strike on the fast hand is a by-product of strategic implementation, with the basic idea being to divide the small video market into two, to divide the ugc mini-video market with a more personalized voice expressed in favour of the first and second-line cities, and to divide up and down the volcano that is recorded in the daily lives of the towns。
The success of fast hands is due to the resolution of the expression needs of the bottom youth. This means that there must be a market for a platform that expresses more efficiently in the subdivision area and that distributes more efficiently. And that's why you're so happy with the twitching of the red people. Many of the reds from the early tremors moved from the quick hands。
Volcanic tactics are much simpler, and they are based on fast-track detection. That's where the subsidy came from. Of course, at the same time, there is a positive incentive for users who have not expressed a strong demand. When this demand for expression is developed, both the training programme for the volcano and the star to be done with the tremor provide the user with an upward route。
The two products, volcanoes and tremors, look at the differences in each, but when they are combined, they meet users ' top-to-bottom expression needs and complete the closed loops from user habits to rising users。
The key to winning is young people
With 60 million full-time hands, it is the young users who need to be addressed. In fact, fast-trackers are anxious to get more young users in second-line cities. Only in this way can fast-trackers break through the user circle and gain the favour of investors and advertisers。
By contrast, the young audience of the two-line city that was shaking was just as fast as the one who was trying to please. Dithered self-published data show that more than 85 per cent of users are under 24 years of age and that the average age of the red core is less than 20. Fighting for young users of second-line cities will be the core battle for fast hands and volcanoes + tremors for a considerable period of time to come。
In the past three years, the product interface has never changed with a fast hand known for its cool restraint. But in the latest product update, fast-on-line a stand-alone tab -- magic music. It's actually a low-end tremor, learning how to use it for music and visual effects, which has an overall visual impact on short videos。
Except for products, fast hands do not operate large vs, and do not tilt any traffic in large vs, until they have also changed strategies. The fast-tracker even insisted on not forwarding, because “when forwarding, the head effect becomes clear and there is no way for everyone to be seen fairly”. Recently, however, fast-trackers have been selected to recommend three users, zhong yiqing, yang zheng zheng, and zheng zheng zheng, to participate in the star-making show, son of tomorrow. Among them, zhong yiqing is said to be a fast-working signatory。
In july, two new positions were taken up by fast-trackers, namely, the director general of the red economy and the advertising system, respectively. Among them, the job description of the former is to set the direction for the development and management of the internet red broker products. The latter job description is for the development and optimization of systems such as advertising engines, advertising settlements and data analysis. One of the two positions operates on the internet and one on advertising. This is clearly contrary to the earlier lack of active intervention by fast-trackers with regard to users and to the lack of urgency of liquidity。
Advertisements were put in place, and fast hands were also heavily paid, with at least $300 million reportedly allocated to market promotion budgets. Since the beginning of the year, fast-trackers have become top sponsors of a number of high-visibility ensembles — the trash congress, the run-back brothers, the chinese new songs — and we can also see quick-hand images in front of the summer-end video of the main campus wires and in front of the mass media in the big city of guangdong in the north. In the final analysis, products, operations and brand advertisements were pulled together to break bottlenecks and capture young urban users。
I have a hand-held key word for the user's feelings about the tremors: rhythm, personality, coolness... These keywords also characterize the group of young users. Many of them love street dancing, running and music. This is the key logic of tremors, and music no longer exists as a background, nor is it expressed simply to the mouth, but can be closely associated with the fun lives of these young people. It's more like an upgrade of a little curry show, and although there are some formulas that are the same, everyone's dances, makeup, costumes and expressions have their own personality and bright spots。
However, young people always seek things that make themselves more attractive. This is true of young people in cities on both sides and in cities on the three sides. As more and more competition emerges, and as the beauty of the world improves, the natural challenge of sustaining the appeal of young people is also the challenge of tremors。
