The most important thing for businesses to upload is to write their titles. How do you write the most logical search for treasures? How do you write the title to treasures have a high weight? This article talks about how to write the title:
First, the keyword is superimposed。
Titles are less than 30 words, with a limited number of characters. Effective and product-friendly keywords are more important for searching traffic。
Second, find word channels
1. Treasure pc/wireless bottom-up frame
Opens a treasure hunt, enters a key word at the top of the treasure hunt, and a lot of keywords appear。
Qualifications on the product core would also appear。
So are cell phones. In addition, mobile phones have the choice of style keywords。
2. Direct traffic analysis
Steps: seller centre - marketing centre - i'm going to promote - direct car - tools - flow analysis。
From the traffic analysis of the direct vehicle, market trends in the number of direct vehicle hits can be seen, images of the population, a competitive perspective of a keyword, indicators, impact indices, hits, rate of conversion, level of competition, average market prices。
3. Business consultant - market - search analysis - input keywords - relevance analysis
More comprehensive data are available to business personnel, but business personnel need to file orders to see market data, and businesses are free to choose。
Third, how to select keywords and attentions
1. Product positioning
Businesses must have a sense of product orientation before choosing keywords, e. G. Does the product have a sufficient advantage to gain the flow of big words and, if not, which are the words that really fit the product?
First, we need to understand what the reference dimensions given by the business consultants mean. We need to focus on the number of online products, the percentage of commercial hits, the reference price paid for the direct vehicle。
The number of online products is the number of online products with target keywords that are currently being searched for. It's hot, it's searching for keywords, how many products are using this keyword on the internet, how many products are competing with us for this keyword。
The mall hits are the result of a search by the user while searching for keywords at the selected terminal (computer or wireless)。
Formula: number of hits on skycat baby / all (cat cat + treasure) baby hits。
2. Selection of keywords
Knowing the meaning of the indicators, key words can be selected according to the degree of competition and the attributes of our products。
Normal choice logic: search for high-spirited words (selecting the average human quality or above), high hits, high conversion rates, low online products, low to high hits in malls (if it is brand c, there is a clear advantage over skycat brands, or can try relatively high hits in malls)。
There is also a link between core keywords and product master maps. The core word is a long skirt, and the master map must have a long skirt effect。
In addition, if the shop is not well-established and the commodity competitiveness is limited, the core key words of the preceding period can be channelled through precise long end words, making it easier to start with less competition. In the later stages, the flow of treasures began to increase, ranking ahead and adding the word。
