The search engine has a fixed user base. Where people flow, there are opportunities or benefits. The aim of seo is to obtain accurate users and traffic in the search engine. In terms of deeper development, the use of seo as a natural ranking to access commodity information or the transformation of business services is also one of the marketing channels of a mainstream society。
From the concept of seo, the current state of seo in the country and the three dimensions of the development of a hundred seo, this paper briefly describes the individual understanding of seo。
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I. Understanding the concept and detailed definition of seo
Seo (search engineering optimization): the han translation is the optimization of the search engine. The optimization of the search engine is a method of using search engine rules to increase the ranking of the target site in the relevant search engine. When someone asks for a keyword through a search engine, the way to achieve this end result is called seo。
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Ii. Current status of seos in the country。
In the country, seos are mainly aimed at optimizing the ranking of web keywords for 100-degree search engines, but over time and with the emergence of new products, seos have gradually been applied to new areas and sites. Currently, the current situation of seos in the country is divided into three main parts:
1. 100 degrees seo optimization
This is mainly about the promotion of web pages for the 100-degree search engine, because the 100-degree search engine has been used more frequently in recent years, and because the search engine algorithm has been significantly improved, the 100-degree seo is very different from the other search engines' seos, in the previous 100-degree seos, just through the station mThe placement of tabs, updates of website content, key word density, and out-chain postings can achieve a good ranking of websites, but this simple algorithm is being handled maliciously by many websites and companies, thus affecting the ranking of regular pages, and a series of new algorithms has been introduced to combat cheating websites. So the most difficult thing for the country's seo market today is 100 degrees seo。
Two, seo
The strong developments in treasure hunting in recent years have left many e-commerce platforms out of reach, so the optimization of the shop, known as the "seo", has become an industry trend, and many shopkeepers have used various means to raise the number of their shop treasures on the front page of the net to obtain more customers, but the biggest difference between treasure hunting and the traditional search engine is that treasure hunting is a site search, a way to retrieve databases, and the results can vary according to the different conditions chosen by the visitors, making it more difficult for seo to hunt, although after all, it is a database search, so that products, updated titles, relevance, etc. Can be quickly ranked。
3. Other search engines seo
This question refers to the optimization of the key words of other information search engines in enterprises in addition to hundreds of degrees. Other search engines that are currently being developed for more interesting domestic research are: google hong kong, yahoo, dog search, search, 360 integrated search, cloud search, cloud search, anaqueous search, etc. The optimization of these search engines is much better than 100 degrees, in which case, as long as there is no updating of the main content of a website, then there is a constant need for additional links and some external links to learning sites, which are soon to be seen。
Overview of the development of the 100-degree mainstream search engine。
At 100 degrees, the optimal development of the search engine is broadly divided into three phases:
Phase 1 is mEta optimization period:
This stage is the easiest one to optimize the ranking of key words on the website, but the site is one in which very few people opt for it, the number of pages is not very large, and 100-degree searches are still a database search phase, and results can only be ranked on the basis of relevance, regardless of other factors. So, as long as your website mThe tab is highly correlated with the searcher's search content, and your page appears at the top of the 100-degree search result。
Phase 2 is an external chain quantification period:
This phase began around 2008, when a large number of chinese websites began to appear on the internet. Many website administrators began to attempt to obtain traffic from the 100-degree keyword ranking, at a time when 100-degree algorithms were imperfect and the results of 100-degree searches were based not only on relevance, but also on the overall quality of the website and the number of external links to the page. This is also why many website administrators have started quantifying their website content and links, so there is the golden rule of optimising the search engine, which has been going on for several years, with an increasing number of search engines optimising practitioners using keyword density and hyperlinks to optimize their content, until 2012, when 100 times the method was found to have created too many waste sites, so the algorithm had to be updated。
The third stage is user experience:
At this stage, we are now in a situation where 100-degree rankings are no longer measured by the number of hyperlinks, which, on the contrary, tend to be the basis for a 100-degree downgraded website. At this stage, attention is focused on the user experience of the website and whether your website is really what your client wants, and whether there is really a client query is an important factor in assessing a website at every level. At this stage, 100 degrees is smart enough to be cLookies track users' browsing history and see if your website is really a customer-friendly site. So we seem to be redundant at this stage. The station chief needs to focus on the site's internal experience and make the site a real user-demand。
