The promotion of enterprise websites, particularly those of small and medium-sized enterprises, is essential in order to gain more attention and access. However, what are the advantages and disadvantages of the 100-degree bid versus seo optimization, the two most familiar models? Now, let's have a detailed inventory
One hundred-degree bidding。
Its advantages are obvious, after all, the big trader--
One hundred-degree bid rankings are quick: once the full value is set, the key word price will enter the top 10 of the 100-degree rankings, the position can be controlled by itself, and the higher the price, the higher the ranking。
2. Number of keywords is unlimited。
3. Keywords are easy to use. No matter how hot the key words are, if you want to do it, you can go to the top three or even the first, just the money。
The 100-degree ranking can set the consumption level at the date of the keyword, and the ranking disappears when the consumption level is complete。
The corresponding shortcomings are, of course, more pronounced。
The first hit was high prices. A highly competitive word with a unit price of several dollars or even tens of dollars rmb, costing thousands or even tens of thousands of dollars a month, would require such a high cost in the long run. Of course it's not care for companies that are not bad。
Second, management trouble. If location and cost control are to be secured, price checks are required on a daily basis to set the most appropriate prices for competitive bidding。
Third, people management: a person is required to screen for keywords, analyse keywords, select suitable keywords, measure prices and check the effects, which results in the payment of another employee's salary (the average monthly salary of the person responsible for this is around 3,000-5,000)。
Fourth, the individual independence of the engine: each engine is separate, and after you bid 100 degrees, google won't be ranked, yahoo won't be ranked, and if you want all engines to be ranked, you'll have to repeat several times the promotion costs。
Fifthly, it's not stable: if someone else pays higher prices than you, you'll fall behind; if you run out of budget spending every day in your account, your ranking will disappear。
Also, malicious clicks: there are a lot of bad hits in the competitive ranking, and half of your advertising fees are consumed by rivals, advertising companies, idle people who won't give you any benefit, and you can't prevent it。
Two hundred degrees of natural ranking. Economically beneficial modes of diffusion, the preferred long-term development of smes。
1. Low prices: the cost of optimising the website to maintain a one-year ranking may be much cheaper than a bid for one or two months。
It is simple to manage: an enterprise does not need to be run by a person, everything is maintained by the service provider who optimizes the website。
3. Eating the engine: the greatest benefit of optimising the website is that there is no separate engine. Even if you ask for a 100-degree optimization, the result is that google, yahoo, or any other search engine, will increase the ranking accordingly, bringing you more effective visitors in the invisible。
4. Don ' t worry about malicious hits: the effect is natural rankings that don ' t pay for the hits, and no matter how much you compete with, they don ' t waste a penny on you, but they will benefit the site's natural rankings。
5. Strong stability: a website that has been ranked with a formal website optimally maintained, with a very stable ranking that may not change for years。
Shortcomings of natural ranking:
1. Traditional seo optimization cannot achieve a good ranking in a short period of time, and it takes between one week and three months to reach the 100-degree front page, and after march it will be stable in the 100-degree front page for long-term planning enterprises!
In response to the respective strengths and weaknesses of the two networks, the resulting cloud-net news marketing and promotion technology, with low investment and steady results, will reach the front page in three days. Cloud-netting techniques cover the advantages of natural ranking, while also crossing down the disadvantage of restricted keywords, slow push to the front page and low prices. It's good for use. It's a big recommendation
