Core reading: the content is king, it's always the same, and wonderful expression always attracts audiences. The media need to link critical thematic stories closely to local realities, making them more attractive, contagious, communication-oriented and influential. Key feature stories need to be downlined, do popular, read-and-heart stories, provide character stories from a civilian perspective, and make the work more visible and relevant. Journalists practiced “four-power”, practiced “eighteen-style martial arts” and resonated with common-sense reporting, “top-heavy” and “flowing” works。
Major thematic advocacy has been at the forefront of the mainstream media news coverage, with a strong advocacy and public opinion atmosphere that combines the work of the centre, its focus and its milestones, with a strong focus on planning, preparation, review and development. For example, with regard to the 20-year pre-session, in-session and post-session coverage of the party, the media at all levels have set up a series of topics, columns and major local feature stories on the theme of the expression of the era, showing vividly the great achievements of the decade and the sense of achievement, achievement and happiness of the general public, with a clear message of the 20-year spirit of the party and a strong ink coverage of the 20-year spirit of the party at the grass-roots level. In the context of the ongoing intense education on the theme of learning to follow up the socialist philosophy of chinese identity in the new era of xi jinping, the mainstream media at all levels have simultaneously created topics, columns and columns that focus on the progress and practical results of education on the subject, reflecting in a timely manner the empirical practices and best practices in the subject education。
In his 20-year report to the party, general secretary xi stressed the need to “strengthen the building of a media-wide communications system to shape a new pattern of mainstream public opinion”, which creates new demands for innovation in coverage of major topics of the media age. This year's report on the work of the government clearly states “strengthening deep media integration”, a major topic. Zhejiang's publicity campaign, with its hot spots, attitude, high-quality content production, the pursuit of local expression, and the emergence of foreign forces in a short period of time, has not only guided public opinion but also won the hearts and minds of the people, and deserves to be replicated in the mainstream media。
The so-called “civilization” expression is the popular view, the way in which people speak, and the popular language, in which major themes, themes, events and events are popularized and disseminated in a way that optimizes media coverage. In pursuit of local expression, the various mainstream media must focus on exploring practices and providing major thematic coverage。
Localization
The content is king, never-ending, and wonderful expressions always attract audiences. The media need to link critical thematic stories closely to local realities, making them more attractive, contagious, communication-oriented and influential. Key feature stories need to be downlined, do popular, read-and-heart stories, provide character stories from a civilian perspective, and make the work more visible and relevant. Journalists practiced “four-power”, practiced “eighteen-style martial arts” and resonated with common-sense reporting, “top-heavy” and “flowing” works。
“small mouth” reflects the “big theme”, the “small story” describes the “big story”, and the “small perspective” presents the “grace”, seeking true expression, singing the mainstream voice and spreading the most beautiful story with good indigenous content. Zhejiang province's yu yao media centre carefully designed the “gay to the 20th of my membership story”, with 20 party members, 20 stories, 20 short videos and tributes to the 20th of the party. The ordinary people around us are moving, and the stories of ordinary people can be learned and told through party members ' representatives about the moments of eternal peace, rekindling into the party's first heart with a wide range of audiences and gathering strength. These stories are closely linked to the theme, and they are used to spread the media, including newspapers, stations, networks, end-ends and micromedia, to increase communication and impact。
Site design
The “travel corps” of yunnan elephants, which lasted for several months in 2021, attracted many international media attention, and the effect of the accommodation of resonance inspired us by the need not only for grand narratives, but also for light observations, lively words, and for the use of a variety of scenery, life and human culture。
Improved planning and quality of communication, as well as the effectiveness of communication through integrated communication, should avoid and overcome the traditional practice of customizing and modelling major subject-matter stories, and improve the dissemination of information and public opinion. In the design of the scenery, there are stories with details that bring the narrative into the daily working life of the people and achieve the lightness of the content; in the techniques of filming, the work is inspired by a special perspective through aerial photography, animation, etc.; in the image, it is presented with both a beauty and an inner content, with the focus on the person and the subject, and “talking” in the lens language. To stand by the people, close enough to the people, the report will have an impact; always with the people, the news will be alive。
It's a story
It is the instinct of human beings to tell stories, to define themselves, to understand others, to disseminate information, to communicate feelings and to identify. Good storytelling is the most effective tool to attract the eye and to impress people, as well as a concrete manifestation of the way in which a resonance is transmitted. Major themes cover high-profile topics, and efforts are being made to find the proximity of the reporting perspective, which is what is called the “soft landing” of “hard subject matter” with so-called big eyes and small notes。
(b) avoid grand narratives, try to “play the big story” from a grass-roots, micro-level perspective, and use concrete examples to interpret the big story, use flesh-and-blood news products and enhance the dissemination, guidance, influence and credibility of news opinion. On the eve of the 20th congress of the party, a number of media outlets set up “our ten years” columns and topics, which, through ingenuity and introspective expression, made the content of major feature stories better “soft landing”. It's a popular theme, it's a story of the truth, it's a story of the truth, and it's a story of the true and vividness of ordinary people。
Oral expression
Both radio and television, as well as new print media, are widely spoken. Innovative ways of enhancing means of communication and discourse are one of the keys to promoting the main melody and spreading positive energy. Key subject matter stories can only be accurate, good and lively if they are popular with their audiences, reaching out to people and shaping public opinion. Changing the way words are spoken, changing the way they are spoken, shaping the peace, convincing people with facts, impressing people with images, infecting people with emotions, influencing people with reason, and improving communication。
The effectiveness of thematic coverage lies in the setting of topics and in the dissemination of content. Whether it is radio and television or new print media, the key is to make people understand, understand and understand. The first task was to attract audiences and only lively would interest and interest be generated and attention given to them. This requires the media and the authors to constantly change the way in which major subject matter stories are spoken, to speak, to speak, to speak, to speak, to speak, to speak, not to say “right talk”, to impress people with truth, truth and white words. On the subject matter, carefully trimmed, selected angles, good storytelling; on the content, well-described; and on the language, a focus on common understanding。
Melting transmission
In 2022, china's association of registrars was selected for the china press award, which created two new prizes, “integrative coverage” and “innovative applications”, led the media to improve the productive capacity of integration, explored new business patterns of “news + services” and accelerated the construction of a media communications system. This year's two national conferences have reported that the media at all levels have been characterized by remarkable excellence and have achieved significant results in the area of media dissemination。
A series of high-profile and innovative stories and programmes that illustrate the role and value of the mainstream media in major thematic stories. For the media, communication is the way and means to build a strong internet mindset and to implement a mobile priority strategy throughout the process. Building on the media-wide strengths of traditional media coverage, new media platforms, such as clients, websites, microblogging, microblogging, public domain, video numbers, shivering, fast handing, and so forth, have been expanded widely to provide matrix dissemination to achieve media-wide, multi-platform connectivity to improve the effectiveness of major thematic coverage and achieve optimal dissemination, impact and impact。
