Online education outbreak 2014: more than 60 funding cases mayunre hit again
According to easy-to-see data, china's online education market in 2013 was 89. 7 billion yuan, an increase of 18. 6 per cent in the ring, and is projected to reach 10. 962 billion yuan in 2014。
Sheng shenzhen
Online education has been one of the most popular investment projects in the past year, following a concentrated outbreak in 2013. Not only has there been an influx of investment agencies, but the bat giant has also targeted the fragrance。
According to incomplete statistics by journalists, more than 60 cases of online education were introduced throughout 2014. Of these, huge investments amounting to over billions. In addition to the traditional education sector, investment agencies, as well as leading companies on the market, are involved and enjoyable。
The dcm investment partner, lin hinhua, also indicated in the opening special issue of this newspaper that online education will also become a popular project for the coming year. At the same time, however, this area faces the risk of a bursting of foam. Despite the danger, its refractions of beautiful light attract a crowd of people. So what are the characteristics of online education in 2014? What are the new trends in 2015
It's a great performance. The market is great
Last year, the education market was perfect. According to published financial statements, the performance of many educational institutions in the united states is generally on the rise. The future of language-based educational institutions in the new east, vocational education institutions in terms of intratechnologies and primary k12 education will increase net profits by more than 50 per cent in the third or fourth quarter of 2014。
Of this amount, net profits of $28. 2 million were realized in the fourth quarter of the new east, representing an increase of 73. 4 per cent over the same period; net profits of $11. 6 million in the third quarter of the inner science and technology, representing an increase of 86. 8 per cent over the same period; and net profits of $1251. 1 per cent to $19. 3 million over the same period in the fourth quarter of the coming year。
According to easy-to-see data, china's online education market reached 75. 630 billion yuan in 2012. In 2013, china's online education market reached 89. 7 billion yuan, an increase of 18. 6 per cent in the ring. On the basis of the size of online education in the first half of 2014, it is also projected that the size of the online education market in china will reach 10,962 billion yuan in 2014, an increase in the ring or 19. 2 per cent。
The growing size of markets and the good performance of listed companies have strengthened investor confidence. According to wind data, there were 24 online investment cases in education throughout 2014, an average of two per month. According to incomplete statistics by journalists, this figure is not complete, with more than 40 investments throughout the year. In the first half of this year, there have been over 30 online education investment cases。
And in these investment cases, most of it was the angel wheel. As a result of the favourable market outlook, online educational products have emerged and entrepreneurs have launched products to compete for funds。
According to incomplete statistics by journalists, there were 13 original teams that had been invested in the wheel last year. This does not include online education and entrepreneurship products for mobile education。
And the number of a's investments is basically the same as the angel's. Thus, investment in online education is concentrated in the initial phase, but these start-ups, because of their small size, do not attract much investment. These start-up teams are still in the long run, with capital at a waiting stage, and marketers predict that investment in these teams will increase in the coming year, but some of them may not survive next year because of their large numbers。
Apart from a and angel wheels, there are more than billions of dollars in investment. Of this amount, up to us$ 100 million was financed by ipo, which was among the most invested online educational enterprises in 2014. Subsequent performance has also been commensurate with the investment of funds。
The bat has the best investment in ma yun
Among the bat giants, 100 degrees and ali have the largest online distribution of education. In both cases, there was a desire for a platform model, while the placard was less organized in 2014 and the projects were mostly for its social products。
In 2014, as early as 2014, ma yun dropped a heavy bomb on online education, leading the b round of investment in the english language education brand vipabc under the title tutor group. Vipcabc eventually received hundreds of millions of yuan。
Prior to ali's investment, the brand was not well known, and it quickly flared up after a huge investment, first with yao ming, and then with advertising in public places such as elevators and subways。
Subsequently, ali also moved to investment in a number of pan-educational projects, as well as in start-up projects at the mobile end, including the super-curriculars of yu jiawen. Although the amount of the investment was not disclosed, it appears that the tens of millions of dollars published in the rest of the paper would not be less than the amount invested by ali as the recipient。
“bat three's online travel is unique: it is a platform to be built up with the flow of its 100-degree library; it is based mainly on its social tools, the items it invests in serve the message under its banner; and ali, in its current logic, is trying to make up for its missing panels.” a south china region analyst is a journalist。
As early as 2013, ali launched the "boo-boo-boo-boo-boo-boo-boo", using live interactive operating models to build mixed educational platforms. According to the website, there are well-known training institutions such as the global net school and the zhongjiang education. As a result, there is no lack of platform. However, the breadth of the field is not necessarily good, and the fact that ali did not do well in the area of vertical breakdown also dominates maun's investment logic in education and training。
The 100-degree investment was similar to that of ali, and the project served as a platform for education and training under the banner. In 2014, it invested in the internet and innobuddy, mainly for the trial market。
“network is an online educational service platform that provides c2c, operating in a similar way to `boozing poppy'. The 100-degree acquisition of the course equalled the gap between the online trading platform and ali. The analysts say。
In addition to bat, another on-line education giant emerged at the end of 2014. In december, the gathering era of the forces armÉes invested 120 million and about 300 million yuan, respectively, in worldwide vocational education and 100 million in education. This is less than half the total investment of the army in education。
The $1 billion of online rna education is not yet exhausted, and perhaps more educational groups will be invested in 2015 to win content。
Vocational education is favoured and language is gradually replacing k12
In terms of the type of merger and purchase of education investments, the previously popular k12 school education boom has faded。
According to journalist statistics, online education in 2014 covered eight main areas: pre-school education, k12, higher education, language education, vocational education, education abroad, platform operation and categories of interest。
In 2013, k12 online education was favoured, which changed in the first half of 2014. According to the institute of internet education statistics, 22 per cent of online education investment language learning in the first half of 2014 was most popular in the investment market, while k12 was the second largest in 20 per cent. Vocational education ranks third at 17 per cent。
According to the observatoire's " china net education market special report 2014 " , online vocational education has the largest number of starters in all fields, ranging from mobile app to community forums。
The pre-hotness of k12 education has also created a more stable market pattern with cooling of heat. A large proportion of the clients of online education are now in the 80s, and the demand for education is focused on vocational education and language education。
Language education, however, has evolved over the years to form part of a competitive brand. By comparison, vocational education is at an early stage and there is greater room for market development。
In this context, an online programming learning platform in the area of it training is emerging as a new form。
“the greatest advantage of practice and interaction in these platforms is that they make learning more effective than traditional classroom teaching or book education, a follow-on learning model that gives learners a good learning experience.” a person in the education industry shares it with journalists。
While capital markets have invested large amounts of hot money in education, bubbles should also be noted in investment in projects. As far as business teams are concerned, content is the capital that goes on, and students can only be attracted to online learning in the long term if they have more rich and perfect content。
