On 15 may, the shanghai congress of eco-partners, 2026 outside the provincial window, was held in shanghai. The congress, with the theme of “strength — a distance” and with the original intent of creating an outdoor ecology of “symbiotic development”, brought together partners and industry colleagues from all over the country in the context of industrial change and painOutdoor advertisingA new future, a new blueprint for outdoor ecology。
We've come a long way. We've built an ecological community
At the conference, the director, ceo and managing director of the provincial guang group delivered a message and shared the practical results of the provincial wide group from the three dimensions of cooperative models, core products and intellectual abilities, building on trends in industry re-engineering and digitization: launching innovative collaborative models to tap the value of the outdoor media; building an off-site network of urban landmarking leds with high quality resources as a branded reserve; and launching the autonomous development of the ai multistar system 2. 0 to achieve smart placement and accurate attribution of several intellectual technologies. The president said that the provincial group would also take advantage of the conference to work with all partners to explore new boundaries in the outdoor advertising industry and promote high-quality development。
Director, ceo and president of the guang group
Together, together, together
In the thematic sharing segment, the provincial core management team described the household from three dimensions: industry trends, digital technology and cooperative models, respectively. OutsideEcoco-buildingStrategic paths and landscape initiatives。
The executive director of the province's open window said that the outdoor media had entered a new phase of digitization, landscape and ecology, and that media values could only be released if they were brought together in a long-term perspective. In the future, partnerships, technology-driven and eco-based will be built outside the provincial window to build long-term, win-win outdoor ecology。
Executive director outside the wide window
The provincial general manager outside the wide window combines the development practices of chu wei, sharing the three main sectors of local media, outdoors and global integrated marketing, presenting the results of the mapping of urban landmarks leds and subway media resources, and systematically explaining the strategy for outdoor advertising and contributing to the efficient global distribution of brands。
Wei also focused on the ays 2. 0 self-study outside the provincial wide window, which relies on artificial intelligence algorithms to achieve smart-generated delivery strategies, precision matching of media resources, quantification of delivery effects and real-time global monitoring, quantitative hard-checking to protect outdoor advertising for efficient placement and value upgrading。
Mr. Chu wai, general manager outside the wide window
The deputy general manager of the province outside the wide window shared the national media resource layout around the province outside the wide window, provided a comprehensive presentation on the planning of the resource allocation for the core city map of the led screen and issued a medium- and long-term national media networking development strategy. On the ground, rengui also published three cooperation models for co-building, buy-out and time-purchase outside the province, in a variety of forms, such as joint development, resource agency and flexible procurement, working with industry partners to expand the national market and share the development dividend, with a view to expanding the whole new development landscape of the external media。
Deputy director-general of the department of public works
In addition, a signing ceremony was held at which a number of partners will work together to open a new ecological journey outside the broad window。
Subsequently, the director of the hainan classic visual advertising media ltd. Made a theme-sharing exercise to re-create the value of idle publications and to read in depth how the industry's second growth curve was built. She proposed a shift in empty publication resources from “time-point sales” to brand co-creation and asset value-added, by building an integrated national pool of empty journals, establishing fair and flexible value distribution systems, joining industry partners in sharing, co-incubating, transforming idle media resources into long-lasting values, and creating new growth spaces for outdoor advertising。
Director, hainan classic visual advertising media ltd
Round-table discourse, building consensus
At the end of the thematic sharing segment, the site enters the round table. Guests at the meeting focused on core issues such as outdoor advertising industry development and eco-coexistence, sharing professional insights and further building consensus on cooperation, with a view to:High-quality industry development(c) providing a pluralist approach and practical reference。
The crowds can go far and win together. Let us start this conference with a sense of commitment and solidarity, to work together in the long term, to reach out to the values of the outdoor media, to build a high-quality future for the industry and to write a new chapter in the advertising industry!
The provincial cultural media outside of the wide window (shanghai) ltd. Is a company affiliated with the provincial guang group. Outside the window media have been working to provide cross-media integrated marketing dissemination for brands, and after 18 years of deep outdoor farming, they now have their own media such as airports, subways, outdoors, leds, bus and waiting booths, providing brands with an all-out media integration programme, while building on the provincial corporate context and platform to enhance cross-border integration of total marketing resources, to achieve integration and connectivity of full marketing integration operations and to provide comprehensive and efficient marketing solutions for clients。
