2018 b2c website planning programme
I. Data recording and collation
The e-commerce website is not immediately optimized, but records all previous data, which are followed by a series of data integrations. It can be said that data analysis and collation will be useful for future optimization. I've always stressed the importance of building foundations, making website optimization better than recording logs and operating logs, and that abnormal logs have to be documented. Maybe you'll find it difficult, but you'll be spared a lot of mistakes。
For example, in addition to basic intakes, outer chains, anchor text, uvs, keyword rankings, you have to at least note the distribution of visitor areas, channel traffic, page-click behaviour, etc., and also separate search and advertising traffic。
Analysis of keywords
It's really simple that an electrician's website needs to have a lot of products and catalogues along with a lot of page information. The ability of these pages to generate the flow of search engines depends on the soundness of the site's own architecture, and the experience of the pages is related to the level of availability of seos. How did seo optimize its work, which is probably analysed by the web-based keyword strategy, includes many long-tailed layouts, channel keywords and first page title writing. The strategy of good keywords is to gain a large flow of end words!
It is therefore important that keywords are effectively organized in the preceding period, for example, by testing and recording the ranking of some of the core keywords on the front page, the channel keywords and the key words of focus, and, where necessary, by making special seo-optimal treatment for topics or single pages。
Analysis of data
Recording the underlying data is our first step, but it's warm. We need a more detailed analysis of specific data, and you see that a website, pv10w, pv5w, does not prove anything, and we need to analyse more, for example, page jump rates, direct and total flow comparisons, end-to-end roi, etc。
It is important to distinguish between promotional flows and natural flows, which are essentially part of the flow that we are talking about in seo, with direct flows in the extended flows and direct flows in the natural flows, which will inevitably lead to data misinformation and confusion, so there is a need for surveillance codes to be identified and, if necessary, to use the data analysis tools that we have developed。
Analysis of site accessibility
You need to know how the website is presented to users, because everything is done from the point of view of users, not from your own perspective, so website experience is very important. In particular, for an e-commerce website, the user experience is of paramount importance. For example, there is no need for seo, which is theoretically the case, and many of these items have a high rate of conversion, and it is not surprising that more than 4 per cent. How these 4% are transformed is ultimately the experience of a specific treasure shop。
For the operation of the electrician website or seo, ease of use is reflected in the availability of a clear navigation system, easy search and visible guidance system. The combination of these three systems will give users the feeling of being “forgetting back”, and the end product is our next target。
