Seo synthesis
Homepage seo synthesis
This time, we went on to add the remaining 10 google seos to the article "geogle seo's 20 small skills, fast up google website rankings."。
1. Semantic seo
A few years ago, google launched an entirely new algorithm called hummingbird, known as google hummingbird。
As a result of this new algorithm, google is no longer just focusing on the keywords on your website, but is beginning to understand the concepts and relationships between the keywords, and can better understand the content theme by using context content to find a more humane and relevant matching page for users. For example, you sell apple notebooks, and before google hummingbird, you might be in macbook's search if you have the word on your website. But right now, you may need macbook pro, macbook air, mac, apple, macbook 13 inch, macbook 15 inch, touch bar, and touch id to find that your content is relevant to the subject of macbook, and your page may appear in macbook's search results。
This requires that we -- we optimize the content in terms of semantic search. First, the old-fashioned approach, optimising the page around the target keyword (e. G. Tdk optimization, picture optimization, keywords in the first 100 words, target words in h tags, etc.); then, we find the semantic word in the target keyword and cover it in the article。
Here is a proposal for a tool that is both useful and free: lingigraph. Com. If you enter your target keyword, you can get a series of semantic references, which can be applied to web content with a little filter。
The figure below is about "co" given by this toolSynonyms for nent making ", including coNo, i'm notIt's not like you're in trouble。
Well, it's targeting coWhen writing high-quality articles, in addition to general target keyword optimization, you have to have these semantic references properly included in the content, and the google language seo is used to make your content acceptable to google hummingbirds。
2. Add a long end to title tags
It is well known that the long end words of the seo are generally less difficult than the target word, that is to say, in the same time, the relevant long end words (available with tools such as kwfinder, ubersuggest) are easier to obtain high rankings, leading to search flows and extra-chains
Then, as the weight of the page rises, the ranking of the main words increases, which is the driving effect of the long end words on the ranking of the main words。
The title tag optimization is one of the key components of the seo, which, apart from setting the target word in the title tag, would make it easier to rank the long end word, to get traffic on your page and to rank the main word
Three
The key words that the competition has yet to target are less difficult for seo to optimize。
So how do we get ahead of digging up good new keywords
First, the use of keyword tools such as google keyword planner and kwfinder was discontinued, as they gave essentially close variants of some keywords。
Then it goes to wikipedia wikipedia. Org (see below for example insurance)
1) enter keywords on the first page, click search
2) view the "contents" section on the search results page:
Sidebar:
Internal chain:
"see also":
Usually, you get a lot of keywords and topic suggestions
Of course, you can get more by clicking on a relevant internal link and repeating the steps above。
4-backing search command to find a high-quality summary of relevant blogs
High-quality and relevant blog outlets have a strong influence on keyword rankings. So how do we find these blogs
The following search instructions have been compiled:
"blogs to follow"
“best positions 2018”
"top sources to follow" + "2018"
For example, i've been searching google to follow the following:
As you can see, it's a collection of high-quality yoga blogs, which you can record and keep in touch with the organizers so that they can do the extra-links of gest post and blogroll。
5. Publication of long content
According to studies abroad, the average number of words on google's home page is 1890 words。
The relationship between the number of words on the web page and google ranking can be illustrated by the following contour:
And long content is good in mobile searches。
Okay, why is it working? First, a long article sends a signal to google: you provide searchers with more in-depth and valuable information; second, long articles are more attractive and easier for readers to develop a sense of piety, whereas, according to a study at pennsylvania university, it is 30 per cent more likely that people will share the content of piety than usual! So, the young editor suggested that you should make sure that the number of words is 1,800+ when you publish a blog post or a guest blog on the website
In this way, the depth and quality of your articles will be good, the keyword layout will be better and more rational, the volume of sharing and the outer chain will be great, and the ranking will naturally go up。
Also, maybe friends would say that i can't write so many words in my normal product description, ok, it's okay. If you look at the user experience, take as much attention as possible into account and write in it, the number of words should also be 400+, and it's possible; there are not many pages, it's fine! For products that are not very different, or even non-conforming, you try to integrate into one page, a long page is much better than a few similar short pages
Six, it's easy to use quora for content
The question repeatedly mentioned on quara usually shows that it is not well answered at the moment in google. That means your chance is here
Because there are more references on quora, or because quora's better-ranked keywords are usually less competitive on google, you can make a page on the website, a little fine-tuning, and you might have a good ranking。
So how do you find such a word
Go to semrush or ahrefs tool (here i use semrush), enter quora. Com in the input box, click to search:
The blogger, who is a blogger, has chosen to view the key words for google on the website organic research, quora
The corresponding keyword is then entered for filtering at the top blue arrow. (i use socks)
Next, look at the top-ranked and high-volume keywords from which to find useful keywords! For example, if i'm a sock manufacturer, how are socks made in a situation is a good subject, and the audience is basically my potential customer。
Okay, so i can create a high-quality article on my website and run the outside, and it'll be on google's front page soon
7. Focus on photo optimization
Images are important in google search engines (after all, google has a special photo search function). So how do we get our products in the user photo search
It's simple. Users most often use keywords (photo and voice-search pictures) to search for images, so we can use keywords to name the product before posting the picture on the website! Moreover, because of the diversity of user calls for products, it would be preferable for product names to contain keywords that vary from product to product。
In addition, photo optimization is important for seo, and we need to do the following:
1) compressed pictures
Compression of images can, on the one hand, increase the speed at which the website is loaded, in the interest of the web page seo, and, on the other hand, compression of images can reduce the speed of downloads and facilitate google photo search ranking
The usual free graphic compression tool for writers is: tinypng. Com。
If your website is a wordpress system, you can use the plugin imagify, which automatically compresses a picture when it is uploaded。
2) optimizing the title and alt labels of pictures with keywords
Alt text and title mainly refer to the interpretation of the content of the picture, helping google to better understand the subject matter of the picture and helping to rank key words。
Also, when a user cannot open a picture for web reasons, the content of the picture can be judged by the alt text display, which is very good for users。
8. Use seo-friendly url
Use of the seo-friendly url web page would make it easier to get a search engine. So what kind of url is seo friendly
1) does not contain stop words. All, a, an, the, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of the, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of, of。
2) use of short web sites. Although google will not punish long sites, short sites will be more targeted and will not be folded in google search results (which can be fully displayed)。
3) no underline. When separating words, a dash in english is preferred。
4) contains keywords. Url is short and contains keywords that will make google and the reader more aware of your page theme and will facilitate the optimal ranking of keywords。
9. Increasing the speed at which web pages are loaded
Page loading speed is an important ranking factor。
When other conditions are the same, loading faster pages will clearly rank better than loading slower pages。
How do you test the speed of loading your web page? It is recommended that you use google pagespeed insights, a google-enabled speed gauge. Just put the url on the page and get back in the car, on it! The tool will also provide a series of recommendations for speed optimization, which will be sufficient。
10. Search analysis using google search console
Isn't it a shame to waste the traffic when the word goes up and the number of hits is low? How do we avoid this
Ok, log on google search console, select search analytics to find a search analysis of the site:
The report gives the number of hits, the rate of hits and the ranking of web search words. We can focus on the search words that rank ahead, but have less hits than average hits. (titles commonly used to rank five but below average)
Then find the page to which it belongs, by modifying title and desCription labels to increase relevance and attractiveness for the purpose of increasing the number of hits
It's a very well-used method, which tends to raise traffic in a very short time
