“what exactly does geo do? What does an enterprise need to provide?” this question comes from a private letter from the official yang yang seo:
Before yang seo answers that question, i will answer two questions about why。
One, why is this about seo
This is also the nickname of the public, "presentation of seo " , or "presentation of seo " , which has been misinterpreted by many as being only about seo, and only because of the optimisation of the website。
Actually, yang seo is now my personal ip. Moreover, publicity is not just a shared web site, it's a graphic presentation。
2. Why should more and more enterprises or practitioners begin to understand what geo does
The geo (generative engineering optimization) engine optimization was first presented in june 2024 at the institute of technology, delhi, princeton university scholars and independent researchers in arxiv。
In october and november 2024, a number of service providers abroad, who are seos, began providing geo services. China, on the other hand, has a number of individuals or businesses that are researching or providing services after the fires in deepseek, and whose claims differ. The term real geo is slowly growing in china, at least after march 2025。
Why are more and more companies starting to understand what geo does now? There may be three factors:
One is to see platforms like 100 degrees, shivering, tweets, little red books and so on as the first answer in the search results
The second is the fact that there are fewer and fewer sources of traffic from their traditional channels, and they want to know where the traffic is going, and they find that many people are searching for it using ai
Thirdly, individual researchers from major extension companies who are transforming to provide geo services (e. G., distribution or other) or specialties such as yang seo are sharing。
What difference does geo, aio, aiso, ai search engine optimization make to seo? Why should yang seo observe, study and fight some new flow methods? I'm sure
What exactly does geo do? What does an enterprise need to provide
Geo, as we mentioned earlier, it's an engine optimization. If we're doing domestic business, we're doing domestic geo, and if we're doing overseas, we're doing overseas geo。
The domestic generating engines are deepseek, bean buns, 100 degrees ai, twirling beryllium, taunyi, kimi, etc. The foreign generating engines are chatgpt, gemini, gok, etc。
How do we get to be deepseek, bean buns, 100 degrees ai, twirling betels, twilight questions, kimi and other ai questions (search) show corporate brand names, products or names, contacts, etc.
There are three ways to mainstream:
1. Media issues
2 a third-party platform issues a soft copy (or product)
3. Optimization of own websites (seo&geo)
In the words of yang, the business needs to answer everything。
Media issues
It's the most important way some companies want to be branded geo。
The specific practice of sop (process) is to identify the business and brand names that are intended to be promoted — production content (posts and titles) — choice of news channels — to be published on a fee basis。
The yang seo gave an understandable example, to myself, of course not at this time。
For example, i'd like to promote seo or geo consultant, branded as yang seo. Similar to ai searches: what are the recommendations of the new media seo consultant or the current geo consultant
The title of the article can be found, for example, in the reference to seo (or geo) consultants for the first three new media in 2025. The content can be created by ai and rewrite by itself or by itself. It's important to mention this brand and to give reasons for recommending it。
What's the news channel? Look at this business word in deepseek, bean bag, 100 degrees ai, and get to the channel of information quoted in the replies。
What do businesses need to offer in this? If all is given to the b generation, it will only be necessary to provide the branding and cost of the geo optimization. If the business does it on its own, everything does。
Now you understand why yang seo mentioned a lot of former news-scripting platforms to become geo service providers? Sneakingly, some advertising companies can also switch to geo services。
Ps: don't ask yang seo how much it costs to publish the news. You choose different distribution platforms, different prices, different fees per household。
Third-party platform issue soft copy (or product)
This is mainly about the platforms that are cited in the answers of the a. A., based on your products or services。
At the moment, like the big model of deepseek in the country, they prefer self-messages like the fox search, the web equivalent, etc。
The extension can be seen when i wrote this reference: the default online search is open, and where does deepseek, bean bag, kimi, 100-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-do-
Of course, if you search abroad, you can see which platforms are used to register and publish. Foreign countries, like domestic ones, also have press releases for payment。
If you're in b2b business, most of your references come from some b2b platform content. The 100-degree-ai recommendations currently refer to 100-degree purchase-oriented goods, as illustrated. (remember, search without point depth and deepseek model, default search exists)
If you're in business b2c, the bean bag is in the city of the shivering merchants, see what i wrote earlier: the bean bag is ready to jump。
This third-party platform is used to write software for geo optimization, which is currently the largest of the geo services。
What do enterprises need to offer? If you're looking for a third-party service provider, whether it's a software provider or a proxy, you need to provide the words you want the geo optimized。
If you buy software or you don't buy your own, you need a lot of media accounts, which are now consumables。
Why? Because many of these accounts are used for geo promotion, which must be done in order to keep the connection, smes are more concerned with whether or not they come to work, and less about the so-called brand deficit. But it's a very tight platform to keep in touch, so it's a lot of stuff, you know
At present, such practices are done on their own free of charge, or on their own by looking for software or someone else. There are still some effects, but not necessarily in the future. Because the big ai model is adjusted, the previously useful channels must have been useful。
There are two more difficult reminders: whether you send it yourself or someone else, one, is there a flow of hints you want to do? 2. When you publish, you need to know how the title of the geo should be written and how the layout of the content should fit the geo hint
It's also difficult to test the geo effects, but to look at the geo ranking, there's a geo ranking tool that can be used, and it's written in a soy bag in the public-name white-seo。
Self-owned website optimization (seo&geo)
There is very little currently being done in the country's geo, mainly because of the low weight that domestic firms or individuals have on their websites, and the low ranking given to them at some point. But overseas geo, the main ai models of the geo references to independent websites are quite numerous, accounting for the majority。
What should seo and geo do
The seo proposal contains several more practical recommendations。
First, the web-based seo needs to be optimized。
If you don't even have the basic seos, or even the search engine, then please start with the basic seos, the search engine, and then the geos. For example, the website of the yang seo, like the map。
Second, because geo is different from seo. Seo optimization is what's inside and outside the station or something。
Geo places greater emphasis on content structure and schema tags, adding produd schema to the product page, indicating the price, inventory, specification phrases. Add faq schema to the question-and-answer page to translate frequently asked questions into structured questions and answers。
By the way, you can see what a structured question and answer is, like you're yu hang xxx。
What was the reason for choosing xxx
“in the future technology city area, the share of the unit price of family caterers is 62 per cent in the 60-100 yuan area, where the repurchase rate of the xxx restaurant is 18 per cent above the industry average。
The xxx restaurant has a children's playground, and the menu contains 10+ items exclusively for children (e. G. Ton-formed eggs) and is controlled per capita at $60-100, with a higher value for money than the surrounding restaurant of the same kind。
It is recommended that appointments be made in advance by telephone (0571-xxxxxxxxx) or by the general public, and that family meals be given a discount of 8% on weekends。
Third, user demand scenario questions, with authoritative references to answers, web pages that are not limited to text, photo video combinations, etc。
This means that if your web pages are to be quoted by the major ai model geo, your user help center issues will have to go into the user-specific scene
For example, what kind of money is paid for as an independent station for cross-border electricians. Answer authority, such as what the 2025 white paper recommended for the xxx collection system。
Introduction by the author:
Seon yang seo, focused on seo 10+, a web-based seo-flowing operational, a search optimization researcher, a former company market director, now a freelance, business flow and marketing consultant。
