One key to deploy openclaw
At the waic “new ai for the future” international ai city forum, the schen city theory: a collection of good applications of the digital transformation of cities in shanghai: 2023, developed by the markeringforce jane island group, published the case of “advanced new energy enterprises to develop international competitiveness through intellectual growth of enterprises”, with the dual innovative combination of ai+ data and scenes。
The international ai city forum is one of the important international forums of the 2024 world congress on artificial intelligence, co-sponsored by the shanghai institute for smart city development, the china united network communications group ltd. And the unesco international centre for engineering, science and technology knowledge, smart city subcentre. The collection of case studies released at this congress forum incorporated good examples from the economic, life and governance perspectives of the city's digital transformation practices, provided a fresh perspective for all sectors of government, academia, business, etc., and generated more forward-looking thinking to better promote better technology, good products, good models of collaboration and common landing。
The following is a detailed account of the case of markeringforce, which provides a cutting-edge reference for the intellectual transformation of enterprises and for marketing offshore ai, helping industries to seize growth opportunities, expand markets and reduce efficiency gains
"deep analysis of corporate challenges, insight into opportunities for transformation."
The client in this case is a new energy lithium battery company in shanghai, which has been in the field of deep-farming energy storage for many years, specialized in the development and manufacture of batteries and portable power stations, and in the development of solutions for energy storage systems for overseas enterprises, with multiple patents, and has so far provided products and services to more than 1,000 large business clients。
Despite some achievements, the enterprise still faces a number of difficulties in terms of its intellectual transformation。
1. Traditional marketing practices are no longer able to meet fast-growing market demands and competitive pressures
2. With the expansion of global markets and the growth of competitors, there is an urgent need for enterprises to better position their target clients and provide individualized solutions
3. Digital intellectual transformation also requires the release of productivity through advanced technologies such as ai to respond to rapidly changing market environments
Before and after 2012, firms placed their main markets in north america, and in recent years, as markets, both external and domestic, have matured, become increasingly competitive and old markets saturated, firms have hoped to take advantage of the boom in new energy exports to extend their products to more countries。
At the beginning, the marketing team of the enterprise conducted an in-depth study. On an experimental basis, they have found that overseas markets are numerous, marketing platforms are fragmented, rules are complex and talent development and recruitment are often hampered。
In order to overcome these difficulties, the company chose to cooperate with markeringforce among many saas enterprises in the country. It is hoped that through the all in one (one-stop) digital intellectual tools and ai marketing capabilities of markeringforce, an effective overseas digital intellectual transformation will create a stable growth curve for enterprises。
Focus on key elements, ai+ big data driver
Through the smart saas tool for the t cloud foreign trade edition of markeringforce, enterprises conduct in-depth research into a number of emerging markets abroad to identify targeted markets and strategies to help the enterprise gain more business opportunities and market shares abroad。
Ai-assisted brand independent station construction
In order to map out smart marketing in overseas markets, firms have built an online platform based on stand-alone brands that can showcase business images and products and enhance brand influence and visibility in international markets。
Automatic tkd (title, keywords, des) through ai-enabled capture of content and keywords on analytical websites(c) deployment. In this process, ai technology not only identifies user search habits and trends with precision, but also optimizes the tkd configuration of stand-alone stations based on competing seo strategies. This has not only resulted in significant productivity gains, but has also ensured high content relevance and professionalism and enhanced brand competitiveness in international markets。
In addition, ai is able to continuously optimize the content and structure of the website based on user behaviour data, keep the brand independent sites optimal and provide better user browsing experience。
Establishment of a chain-wide overseas marketing management system
The markingforce platform has helped enterprises to build a sound overseas global marketing system, achieving full coverage, facilitating marketing links and sustaining business growth. This system shifts heavy marketing to precision marketing, enabling enterprises to more effectively engage in global marketing, social media marketing and overseas localization platforms. In the emerging market regions in particular, a breakthrough from 0 to 1 was achieved, with new brands gaining ground。
For example, the t cloud foreign trade edition optimizes the existing marketing channels of the enterprise, harmonizes the management of social media, e-mail, websites, etc., implements automated processes and improves marketing efficiency。
Through the t cloud foreign trade edition, the enterprise has successfully integrated several marketing modules, including multi-platform marketing, smart edm marketing, wa smart-takers and authoritative media marketing, and has achieved seamless connectivity。
Easy to catch up with overseas hotspots, smart to generate marketing content
Through ai's intellectual analysis and creative capabilities, businesses can accurately capture popular overseas hotspots, match suitable marketing content for businesses, and leverage overseas traffic growth and impact。
The t cloud foreign trade edition, supported by the large tforce model, can automate the production of text/charts/visual content in the context of social media tweets, short videos, press releases, advertisements, etc., in combination with the style of overseas markets, hot spots, platform variations, etc., depending on the key words and requirements provided by users. This has resulted not only in significant savings in creative time and costs, but also in quality and diversity of content。
Ai enables the sale of active development clients
In the marketing and development of customer resources, ai can automatically generate individualized development letters based on the information and needs of clients, and improve and optimize content through natural language processing techniques, making them more attractive and effective and facilitating client response and transformation。
In the area of customer relationship management, ai is able to automatically track customer interaction records, analyse customer behaviour, identify potential sales opportunities, provide personalized advice and action plans, allow sales staff to focus more on high-value interaction with clients and increase client satisfaction and loyalty。
"the power of digital growth is very effective."
Through the intellectual transformation of the markeringforce platform, this new energy lithium battery enterprise has been able to respond effectively to foreign trade marketing challenges and achieve higher market shares and profitability。
The enterprise has shown significant growth in the following areas:
1. Full marketing management empowerment: building on markeringforce's ai saas tool, the corporate team, in combination with years of deep farming experience in the field of specialization, has managed to create a market chain at the top of the global multi-market line to empower the enterprise's overall marketing management system and, by digging deep into emerging markets, to target the target population and seize the market front。
Quick-track overseas markets: thanks to the efficiency support of digital intelligence tools, the enterprise is able to implement a\b test repeatedly, to test the effectiveness of strategies efficiently, to reduce trial error costs and to establish a fast-track foothold in overseas markets。
3. Overall improvements in operational efficiency: not only is there an ai generation tool to accelerate marketing implementation, but real-time dynamic feedback on front-end marketing data, but it also enables product r & d and supply chain management to optimize overall operational efficiency。
4. Strengthening customer relations and business reputations: through the establishment of private mid-stations and effective crm customer relationship management, the brand's interaction and communication with clients has been enhanced, more personalized and customized services have been provided, and enterprises have been helped to develop a good client reputation。
5. Enhanced resilience of markets to volatility: in the context of market instability caused by trade friction, markeringforce helps enterprises to better cope with change and competition, achieve accurate data analysis and market forecasting, supported by the tforce megamodel, and adjust strategies and tactics in a timely manner。
The case was selected in the the sun city theory: a collection of good applications for the digital transformation of cities in shanghai, 2023, not only because markeringforce enabled the new energy lithium battery to achieve remarkable results in overseas markets, but also as a valuable reference for other enterprises wishing to undertake a digitally intellectual transformation。
Just as the theme of the general assembly forum, “new ai for the future”, each successful transformation and growth of an enabling enterprise, markeringforce, is a profound interpretation of the future of an ai technology-enabled enterprise and a positive exploration of business change in the digital age. In the future, markeringforce will work hand in hand with industry partners to promote the deeper integration of ai technology and enterprise development with a more open mind and practical action to contribute to the creation of a more dynamic business ecology
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