On 21 january 2021, the co-founder and ceo of the internet announced that the internet would officially enter the video field and invest a billion yuan in support. It also provides incentives for billions of traffic and hundreds of millions of exposures. It's for short video creatorsFrom mediaThere is no doubt that this is an opportunity for people, and the following points should be made in order to understand whether a large-scale project can be developed on a web-friendly video platform。
Disadvantages during the period
Since its inception in 1997, it has included various services such as portals, online games, e-mails, online education, e-commerce, online music, and web-based ebo. As an established internet enterprise, the ebay's forward-looking and business level is evident. But does it seem too late for the internet to start investing capital in operations at a time when the video content industry has not been moving much
As can be seen from time to time, fast hands, tremors, station b and so on were earlier platforms that started operating video content and are now the most efficient in traffic. In january, the use of video numbers was also opened, and its founder, zhang xiaolong, expressed regret that it had not been added to the video section. It is enough to show that the internet is still blowing into the video section。
Even so, internet access now gives people a sense of being too late, after all, where the video content market is clearly planned, short video, long content, education orientation, and every style and piece of content is forcefully occupied by other platforms. Thus, for internet ease to enter the video ring now, it is necessary to create some advantages that are not available on other platforms at this stage。
02/planning advantages
After a period of time, the potential of an internet project is judged by its design and creativity。
The ease with which the web can penetrate in such a saturated video market must have its own base. It's like ceo ding dingWeb easy videoAs stated at the conference of creators: “in the past few years, many platforms have tried to address the problem of video productivity during the rapid development of short videos. In short, it's to help you quickly improve your ability to edit, edit and publish videos。
But we believe that the video content, like the icebergs, is only one tenth of the surface, and that for video content producers, much of the work is underwater. How to use technology to help your creators solve the creative dilemma is our priority.”
The implication of this statement is that, unlike other video platforms today, internet-friendly videos lower the threshold for creators, after all, giving free professional guidance on video creation will make the creation itself more productive。
In addition to this, ting ting mentioned the launch of the next creative project at the creative development congress, which provides a billion dollars in cash, 10 billion in traffic and hundreds of millions in exposure. For the best creators and mcn institutions, as long as you're here, there's an admission incentive, which is our goodwill. And that's just the beginning。
For web-based ease, the reasons for setting up the video content platform are similar to those for twitter, which fills with its own short board and is subsequently upgraded to the first tier of the development plan. The founder of manbuchi's think tank said, "even though many of the easy-to-net products are not on the first ladder, some of them are designed creatively. Slow heat is an easy-to-grid style, and it's a little late to make a toc short video product.”。
For the creators and the media, following the official opening of the web-based video platform, there was a surge. The support for the mcn presence was also highlighted at the conference of creators, which also determined that the level of creators at the beginning of the web-enabled video would not be too low, so it would be up to ordinary creators to achieve results after their presence. However, the incentive schemes for mcn and ordinary creators that depend on the ease of the web, coupled with the content support and assistance programmes for creators, are not without opportunities, and success depends on the ability of creators themselves。
