> in may 2026, a guangdong citizen shot the mid-seaview bedhouse at a us$0. 01 from the san phoenix island to the seascape resort hotel at a cost of us$0. 01 and purchased a two-day dinner package of us$2180 at a cost of us$15. 98. This extremely low-priced transaction is not an isolated case, but is the contraction of domestic tourism and late-season hotel industries into price rolls, backed by multiple dilemmas of oversupply, weak demand and squeezed costs. # incident replay: 1 cent buy and hotel confirm that the consumer is scheduled to travel to sanya on may 25th and is being pushed to live price links while browsing the platform. She successfully filmed four orders, including three 0. 01 house types and a 15. 98 package, but the system tip was limited and the price had recovered to over 100. In the face of concerns about low prices, the staff of the san francisco seaview hotel confirmed that, as long as the online appointment is successful, they can stay at the shop without paying the difference and without hidden consumption. The hotel explained that such special rates were the exclusive preferential benefits granted by the platform** and were not available to all users, and that the hotel backstage only saw the state of the house and could not view the terminal price. At present, the hotel has an actual daily sale price of about **200, **1,000, ** and has recently been given online priority due to large online orders. # industry microcosm: the country's hotel was involved in the low-priced marketing of sanya, only the tip of the iceberg. The national multi-terrestrial hotel introduced a 100-dollar model in the off-season: - houses with a family rating of more than 4. 5 by li gangou city, including breakfast only **200 **; the price of the high-end holidays hotels, such as happiness and intercontinental, is **1300-1400 **. - the average price during the “five ones” period in chengdell hotel was about **1700 dollars/night**, down to **800 dollars/night** in mid-may; and the residential areas of yunnan riang and da lisi fell from $780 to $2300 during the boom season. - a discount on accommodation was introduced for visitors from outside the city, with the promotion of the city-wide star hotel, the quality business hotel and the specialty home. # supply and demand imbalances: supply oversupply and weak demand price wars are rooted in supply and demand. As of 2025, the total number of hotels in the country exceeded **. 4 million,** 84,000 at the middle end and above and ** 9. 07 million at the camp level.** however, the demand side has not grown simultaneously: the “five-one” holiday in 2026 reduced per capita domestic tourism expenditure from the same period last year ** $3. 4** and evaporated total consumption ** $1. 1 billion**, the first decline after two consecutive years of rising per capita consumption. # cost squeeze: rising traffic erodes the cost of transportation in the accommodation budget and further reduces the tourist accommodation budget. Since 5 april, fuel surcharges for domestic routes have increased fivefold** ** and the range below 800 km has jumped from $10 to $60 and over 800 km from $20 to $120; during the same period, six high iron mains in the centre-west have been adjusted by approximately **20 per cent.** a three-member family, travelling from beijing to beijing, charged additional fuel surcharges ** $720**, forcing consumers to cut spending on accommodation in budget allocations. # hotel self-help: price reduction and diversification are under stress during the down season, and the hotel industry is taking a variety of measures to stop losses: - ** direct price reduction**: summer prices are usually only **60% of the boom season** to attract clients with limited budgets, such as tour and tour communities. -** enrichment project**: introduction of civilianized activities such as outdoor barbecues, fishing, camping, such as self-help barbecues per capita**$68**. - **specific service**: cooperation with wedding planning companies providing wedding photography, a wedding service. -** platform cooperation**: central marketing of platforms such as the sanya united, the convergence, and the voice. From 19 to 23 may, the united states put its total value in excess of $110,000* *avatars; co-directed "love sanya" special area; shivering "love sanya travel cards", covering over **3,000 hotels, view areas and catering businesses. # wrong opportunities: low prices for consumers who miss out on the guide provide high-price options for those who miss out. From mid-may to early june, the number of tourists in most of the country's attractions fell by more than 45 per cent during the season**, and hot spots did not have to line up. Room reservation techniques include: - the use of platform coupons, which are the same as "surprise 100" for small-scale searches for hotel coupons. - mistaken occupancy: monday to thursday is 20-40 per cent lower than weekend**; holidays avoid the first two days** 30 per cent**. - high-end hotels ** 15-30 days in advance ** locking up early bird prices and receiving a discount of ** 5-7 discounts **. # transition pains: from the booming seasons to the balanced running of the price rolls reflect the pains of the shift of the industry from the “during seasons and idle seasons” to ** even passenger flows and year-round operations**. Hotel operators point out that the rate of rents for tourist city hotels and resorts may drop sharply in the off-season period to **10 per cent** or even to zero per day, while fixed costs, such as manpower and energy consumption, amount to hundreds of thousands of dollars per month, forcing lower prices in exchange for cash flows. In the long run, while low-price promotion can activate consumption in the short term, there is an urgent need for industries to move away from dependence on price wars through product innovation and service optimization to achieve sustainable development. For consumers, the low season is a window to experience high-quality services at little cost; for the hotel industry, it is a double test of survival and transformation。
