Web-based media, ceo lee li
On 11 october, the cyber media released strategy 2018。
“in the second half of the current media industry, with an upgrade in content consumption, content platforms rely only on algorithms to recommend that they no longer meet the diverse reading needs of users.” the web-based media ceo lee lee stated at the 2018 strategic launch that, in the future, the web-based media would empower and motivate value users, while building a new ecological upgrading of content consumption around both platforms and originals. At the same time, the internet has announced that it will be officially launched by means of the net-image super-ip seasonShort videoArea。
Le li stated that the upgrading of content consumption was a gradual process, on the one hand, that users faced an unprecedented volume of content and that the corresponding attention was increasingly being diverted, and that content platforms were needed to provide them with highly selective content and to reduce the cost of choice; and, on the other hand, that the downward trend in the market was more pronounced and that the needs of more consumer circles needed to be met. Today, content platforms can no longer satisfy the diversity of reading needs of users by relying solely on the algorithmed content, and furthering the content, variety and user experience is the future direction of the media industry。
In 2017, the internet-friendly media pioneered a strategy for “leading the upscaling of content consumption” and this time launched the “my attitude home” brand, which seeks to become a home for users to acquire high-quality content, thereby stimulating the expression of ideas。
Le li explained that, in particular, the internet-based media will lead to an upgrading of content consumption by stimulating two dimensions through content empowerment and products. At the content-enabling level, the quality cushioning of the platform's operations, the large-scale implementation of the medium- and waist-quality web-based system, the knowledge-enabled use of open classes, the expansion of the public-learning knowledge class with the 10,000-minute “wolander plan” and the continued strengthening of web-enabled news with original values, the introduction of external creators, the introduction of the ip ecological chain, and the creation of a deep user recognition of content values. At the level of product stimulation, a more equal community of users is expressed through the expression of “talking” to existing forms of stimulation, encouraging user outreach and sharing。
At the launch of the strategy, the network also announced the launch of the web-based short video "superip season" to formally enter the short video field on a scale. At the launch, xie yunjun, senior managing director of cybernews, presented the development of the netwich: there are now more than 700,000 self-messages active on the netite, which produce more than half a million items per day, half the content of videos and graphics, and more than 800 million graphs and 500 million video readings at the audience level, stimulating more than 4 million followers per day。
Xie yuncheng indicated that the "netwich" was the first platform to focus on central locomotive authors as a means of enhancing their own core competitiveness by facilitating the diversity and diversity they bring. Following the introduction in 2016 of a special content incentive scheme for authors in the text, and in 2018 for video users, of a pay-for-the-person scheme. So far, the two schemes have together signed over 3,500 graphs and over 3,000 video wiring authors。
A short video was introduced on the launch of the "superip season" on the internet, which xie yunqin explained during a press interview. Xie yunqin indicated that the ease with which the internet could operate through the “super ip season” video field was based on three considerations:
The first is the new habits of short video content consumption, which has gradually shifted from television to video sites and short video platforms, in the context of the age of entertainment for all, and the public, mainstream and recreational head ip content is more in line with user consumption habits
Second, the new type of short video content consumption, i. E., the best way to market raw content to ip, with differentiated content resources increasingly becoming central to the competitiveness of major platforms, while head-to-head art topics and characteristics that have the advantage of artist traffic give such short video a natural voice and click advantage
Third, the new short video content consumption initiative, the “superip season”, uses ip collaboration as an important breakthrough in the deep integration of the network, with a comprehensive distribution of short video fields, thus optimizing the current mobile internet content ecology。
According to xie yunqin, the “superip season” has produced top-level ip content based on three main categories of visualization, which now aggregates 200 online programmes with 100 million broadcast. A total of 85 per cent of all art shows and 95 per cent of front-line front-view programmes are available。
In terms of headline content, the “superip season” brings together the hottest video and chorus ip content of the day; for example, the ensemble show, “china voice”, “china voice” and “china's voice has a new man”, the hot television show, “shows of the sunshine” and “small of the sunshine” and “smoke of the sunshine” and “smoke of the sunshine” and “smoke of the sunshine” and “smoke of the sunshine” films。
At the same time, the “superip season” continues to dig deeper into vertical productions, such as those on culture, education, technology, games, competitions, public goods, and so forth, such as the one on artificial intelligence, the one on human intelligence, the one on national strategy, the world of bravery, the one on youth basketball, and so on, the one on which you meet the viewing needs of users at the community level。
It is understood that ip cooperation has now been established with local guards at the provincial level, including five davids and 80 per cent of local guards. In addition to television stations, the superip has worked with video platforms such as mango tv, yoyo, achie, tetsu, cat's eye, 1905 film network to upload high-quality videos such as plays, ensembles, etc. To the internet. In the future, david and david will also look at the new development space for the wide-wielding media and promote the construction of a formal content ecology。
