To deal with my countryWeb audio-visualNew developments in industry to meet people's needs for high-quality online audio-visual content, thus serving the building of a strong cultural nation. BureauSummit forum• video and video on the internetContent innovationAndIndustrial developmentThink tank launch ceremony. This meeting took the form of an off-line meeting and live webcast, inviting industry representatives to participate with university experts to explore in depth the strengths and problems of our online audiovisual sector and to contribute to industry development。
First, the director of the faculty of arts and media of the beijing teacher training university, the deputy director of the national experimental teaching centre of the beijing teacher training university school of arts and media, and the director of the centre for the integration of arts, science and technology innovation of the beijing teacher training university, shaw, delivered an opening address to the representative of professor eong. President shaw, noting that the network is a force that cannot be ignored in our times, that the powerful technological upgrading has inspired innovation and that it is incumbent upon him, as a pioneer in the film industry in our universities, to contribute professionally to the development of the audio-visual network, to give full credit to the video media for preparing this forum and actively building a think tank。
Director, faculty of arts and media, beijing teachers university, deputy director, national experimental teaching centre, faculty of arts and media, beijing teachers university
Shao sun-yung, director, centre for innovative arts and science integration, beijing teacher training university
Professor yang, vice-president of the faculty of arts and media of beijing teacher training university and director of the department of film and television media, as an academic chair, made a presentation on the objectives of the forum to all the guests on line and below, and elaborated on the forward-looking, necessary and preparatory creation of a web-based think tank on audiovisual content innovation and industrial development。
Vice-president, faculty of arts and media, beijing university of pedagogical education, head of the department of film and television media, professor yang yihu
In terms of the size of industry, the number of audio-visual fee-paying users of our network has increased dramatically in recent years, from 280 million in 2017 to 700 million in 2020. By 2018, our network of licensed and registered institutions had an audio-visual revenue of 82,257 million yuan, while by 2020, the network of licensed and registered institutions had an audio-visual revenue of 29,4393 million yuan, while the value of the video-visual production on the pan-network had reached about 600 billion yuan. It can be said that it has become an important component of our cultural industries and of the national economy as a whole. In order to further promote the development of the audiovisual industry on the internet, and in keeping with the opinions on promoting the quality development of the radio, television and networked audiovisual industry issued by the national general authority for radio and television, the academy of arts and media of beijing teachers university has advocated the creation of a web-based think tank on audiovisual content innovation and industrial development, centred around the audiovisual industry, “developing new business patterns, nurturing new audiovisual industries, building new platforms, reshaping new networks, building new terminals and building new support”. The think tank will contribute to the healthy and prosperous development of china's web-based audio-visual content industry by providing a wealth of professional advice. In particular, it can help to focus on the planning of online audio-visual programmes, improve the inventory of selected topics, and enhance the orientation of creative production; promote the application of creative and creative work in the field of content production; promote the integration of creative production and related industrial innovations; increase the rate of transformation, social influence and market ownership of quality programmes; and play a role in expanding online audiovisual foreign trade and cultural exchange。
Subsequently, the deputy secretary and vice-rector of the beijing film academy, deputy secretary-general zhou zhibing of the chinese association for networked audio-visual programs services, zhu si bin, director general of cat-eye entertainment, and wang xingyi, chief executive editor, were joined by the organizers to lead the director of the faculty of arts and media of beijing teachers university, xiao yong, to inaugurate the launch of the “innovation of networked audio-visual content and industrial development think tank”。
Opening ceremony of the forum
Following the launch ceremony, a keynote address was given by guests from the morning main forum. The deputy secretary-general, vice-chancellor of the beijing film institute and special professor hu zhibo of the ministry of education, “the four dimensions of observing the high-quality development of networked audio-visual content”, said that the shift in the focus of video-visual development to web-based audio-visual was a major trend of untransferable development, and that we should look at the level of high-quality development of the network's audiovisual industry in terms of policy dimensions, technological dimensions, capital dimensions and talent dimensions. Mr. Yoon hong, vice-president of the chinese filmers association, professor of the press and communication school of the university of qinghua, and director of the film school of the university of technology of macao, conducted a study on the theme " new opportunities, challenges and trends in the development of the audiovisual industry on the internet " , which provided a new perspective on the current developments in the audiovisual industry on the internet. Wang xing, editor-in-chief of the fast track executive, referred to the theme " opportunities for integrated development in the mediaization process " . By looking back at the fast track, he looked at how the voices of people in less developed regions could be heard and how to create jobs for the general public and enrich the popular spiritual world, providing a rich learning experience for the development of the audiovisual industry on the internet. Professor at the beijing university school of arts and director of the north grand film theatre research centre, and special professor chen xue of the ministry of education “the yangtze scholars” gave a presentation on “media integration, “rallying” and reproduction of consumer aesthetics — short video marketing of new main films, summarizing the general patterns of the audio-visual content of the internet, currently represented by short video, noting that we must focus on improving the quality of content and making the audiovisual industry healthy and sustainable. Zhang yanli, director of the chinese documentary network, made a presentation entitled " in 2021, the documentary moved forward to the main battlefield in the main position " , which, through examples of documentary production and dissemination during the epidemic, noted that the network had increased the speed and impact of relevant documentaries, that it had become the main position and the main battlefield, and that it had made valuable recommendations for the current development of the documentary. Director zhang wei, director general of the alivin centre for recreational and cool documentary on the theme " cool documentary: discovering the new coast " , combined with the production and dissemination of the documentary on the subject, noted that the content of the documentary should reflect social responsibility and social responsibility, that the technology of the documentary should evolve over time, and that the documentary model should be content-driven with positive innovation。
In its unique position as the main youth network position, the z generation rises and builds a new mode of communication, the director of the institute of berry-bridge policy gave a detailed account of the main melody, its positive energy and its impact among young people, and noted the characteristics and advantages of the z generation in the transmission of the melody. The presentation by professor zhang jihua, director of the network film and television research centre of beijing teachers university, " audio-visual high technology for network film development and dissemination -- a combination of audio-visual innovation and industrial development " , summarized the role of high-technology in web-based video development and illustrated the importance of audio-visual high-technology in achieving online video narrative creativity, audio-visual high-tech in increasing the interaction of network video creative teams and the role of 5g technology in web-based video. Ning yu ki, director general of the architectural documentary centre, based on the theme " the character and realization of the internet documentary " , explored the outstanding role of product innovation and content layout in the audiovisual field of the internet from the point of view of the documentary product by analysing the overall picture of the documentary produced by architects。
Vice-secretary and vice-rector of the beijing film academy, hu zhisheng
Vice-president of the china filmers association, professor of press and communication, qinghua university, and director of film institute, macao university of science and technology
Professor at the faculty of arts of beijing university, director of the north great film and theatre research centre, and special professor chen xue, yangtze scholar, ministry of education
Quick-impact editor wang xing yi
Zhang yanli, director of the chinese documentary network
The director of the academy of policy, the valley rain
Zhang wei, director general of the alivin recreational and cool documentary center
Ning yukichi, director of the achilles documentary
Professor zhang zhihua, director, center for film and film research, beijing teachers university network
In the afternoon, two sub-forums were held at beijing teachers' university and, on the theme “innovation of audio-visual content on the internet”, more than a dozen participating experts published a special report to contribute to the development of high-quality audio-visual content on the web in our country。
The forum was held online and was chaired by wang ren, associate professor at the faculty of arts and media of the beijing teacher training university. The director of the academy of audiovisual media of the beijing film institute, professor cheng, began with a thematic sharing on " the confusion of online audio-visual content creation " . Professor guo yachi, vice-president of the faculty of arts of the people's university of china, presented the sharing of ideas on " getting out of the algorithm trap: the practice of short video production and dissemination " . Qiu, director-general of the online video sky show studio, shared future high value exploration in the light of his rich experience in media practice. The secretary-general of the world media research centre of the institute of news and communication of the chinese academy of social sciences and researcher leng zheng, made a presentation entitled “innovative trends in online audiovisual content under the influence of media integration”. Our founders in south china, liu dynasty, shared their knowledge of the online film industry and their unique thoughts on its future development. The academy of arts and media of beijing teacher training university taught the tanaka community to combine her rich creative experience of plays and to explore the image of the beasts in the chinese traditional cultural book, the man and the sea. The vice-president of chansung production, lu weiji, shared the keynote speech on " cohabitation with sons - creativity in distress " . The founder of the convergence media, wang jiu-woo, explored value orientation in the creation of ensembles around the key words “interest” and “meaning”. In beijing, the deputy director of the centre for documentary films and professor of the faculty of arts and media of the beijing university of peng kaipen detailed the topics and innovations in the development of the new media documentary. The senior producer of the yoku humanities, li bing, shared his views on the online humanities programme. Slim, a teacher at the faculty of arts and media of beijing teacher training university, used the opera " the big bang of life " as an entry point in china to examine how the chinese public on the internet is involved in scientific-related issues and speech production. He shared his analysis of trends in the development of online art models with teachers from the faculty of arts and media of the beijing university of teachers and ph. D。
Sub-forum ii was organized online and hosted by chen gang, associate professor at the faculty of arts and media of beijing teacher training university. Prof. Song weiji, faculty of arts and media, beijing university of pedagogical education, presented a presentation entitled " the current status of financing chinese film investments and market development " , which summarized current features and challenges through an analysis of the film market for 2020-2021. The vice-president of beijing new story media inc., ting yunjik, made a presentation on the state of the online film industry and industry sharing. Researcher at the centre for film and communication studies of the university of tsinghua school of journalism and communication, the ph. D. Student mentors division would like to take the lead in summarizing the 2021 master melody for the guests present. A frequent presentation by the founder and general manager of the cultural media of casual work was entitled “innovated space for exploration and experimentation in cyberspace”. The senior editor of the institute of film and television of the chinese academy of arts, tishfina, introduced the participants to the policy process of the online audio-visual programme through the system of regulatory policy and industry development. In conjunction with his own creative practices, the lecturer at the faculty of arts and media of beijing teacher training university, shi chul-woo, introduced the two phases of the development of the documentary for the new century through the development of mainstream documentaries in media integration. Zhang peng, a senior researcher at tun tung institute, gave a presentation on the content of the 2021 web film new watch. Lecturer yoon yi of the faculty of arts and media of beijing teacher training university, on " online audiovisual industry audience and fan economy " , gave a presentation to the guests on the history of the development of fan culture, and summarized the characteristics of the development of the fan community and the impact of technology on the group's composition, as well as the unique characteristics of the chinese fans of the internet age. Wang qian, lecturer at the faculty of arts and media of the beijing university of pedagogical education, gave a presentation entitled " recent comedy-type network " . Zhao lin lin, founder of the great film industry, shared the professional process of the cynthetic clips online with the guests of the conference, from the perspective of the film producers. The lecturer, wu jiancheng, from the faculty of arts and media of the beijing teacher training university, identified the development features of interactive video networks in terms of content, audience and market, through the third-strategic properties - interactive video support for the development of the audiovisual industry。
The academy of arts and media of the beijing teacher training university will take full advantage of its academic strengths in theatre and film, relying on the “two-class” academic platform, combining theoretical knowledge, practical experience and online audiovisual development in the traditional visual arts. Interdisciplinary approaches and perspectives allow the front-line issues of web-based audio-visual content innovation and industrial development to reach researchers as quickly as possible and allow the results of research and analysis to land more accurately into industry practice and policy advice. Through multiple “crashes” of academia, industry and government, across the fence of productive research and separation, a new community has been formed and continues to emerge as dynamic as the online audio-visual itself。
