The shanghai summer international consumption season was supported by a combination of naval and land forces. On 22 august, the launch ceremony of the podo station at the shanghai international line day was held in the universal lobby of the shanghai global port. This year's cruise festival launched a series of cruise-ship events covering commercial tour fairs, linked to city consumption, under the theme “the star of the post office”。
The launch of the special cruiser festival is a topic
At the launch ceremony, the globeport created a scene full of marine elements. In his capacity as “captain”, din sawaon, a member of the national council for political affairs, the standing committee of the national chamber of commerce and industry and chairman of the board of directors of the moonstar group, made welcoming remarks. He stated that the global port had been built with a cruise ship in shanghai, the quality of which attracted global tourists and local citizens. "i'm the `captain' of globeport, in the form of `stortio junior', in puto, in shanghai, to serve everyone, `eat, drink, buy and enjoy'."
At the ceremony, the brands of major cruise ships displayed a number of distinctive tourist routes. Of these, 66-degree cruise ships, together with mango tv, have announced that they will work together to create a global first-class cruise-ship friend-in-law, " the family for mail - the rose pact " , and to initiate the recruitment of guest programmes. This innovative programme combines cruise travel with socialization and breathes new life into the cruise industry。
In addition, the joint chess sou chamber of commerce in shanghai and the shanghai city chamber of commerce, for example, as well as the “sports upstream” series of events conducted by the pudu district sports bureau in universalport, will further enrich consumer nighttime experience。
New multi-purpose consumption experience at cruise-ship events
With the waved poles of the guests on the ground, a series of events was officially launched at the shanghai international poster festival in 2025. It was informed that the cruise would further expand the site and enrich its activities。
The worldport works with the royal caribbean cruise ship to create a four-day fast-flash event on the theme “fun-fun vacations on the way”. The worldport solar hall recapitulates the central view of the royal caribbean private island “fairly holiday of cocoa island”. Visitors can not only view the fine model of the ocean spectra at close range, but also participate in the interaction of the travelling art gallery。
The event set up parent-child projects such as the graffiti handicrafts, the fun tennis challenge, and invited tigers and bears to perform special shows during weekends. At the same time, through the interactive lottery, lucky audiences also have the opportunity to win high-value prizes such as free boat tickets and master rolex saimon tickets in shanghai。
Land and sea dreams. New consumption on cruise ships
From its launch date until september, the shanghai global port launched a series of cruise + consumption experiences. The first member in the cumulative consumption ranking during the event will receive the royal caribbean cruise ship ticket prize。
Large brands on the premises have also launched cruise-ship promotion campaigns, including high-volume full delivery, a 50-percent discount on clothing and a 100-percent reduction in gold, covering food, drink, play, music, purchase, residence, business and a full-blown boost of cruise-ship consumption. At the same time, the mall organized a card-playing campaign on the theme “the fantasia of the globe”, which involved a series of special features that gave tourists the opportunity to collect their cards for excellent gifts。
Through the construction of the consumer ecology of land and sea linkages, the shanghai global port has expanded onshore service spaces for cruise companies and injected the dynamic genes of the “marine culture” into urban commerce. In the future, the shanghai global port will continue to explore innovative applications of the cruise+ model to promote the high-quality development of the cruise industry, while building more dollar micro-sabre and micro-tourism experiences for consumers。
