On the web, the leading tourism market research institution in the country has recently released a report entitled " chinese online tourism website users over top 30 " , february 2016。
Today, china's tourism market is becoming more and more popular, with its unique online tourism web sites becoming increasingly popular, with new and old otas turning to new tourism services and expanding the market in the hope of “flying up” under the “winds of the wind”。
According to alexa-related statistics, the top 10 users of china's online tourism website in february 2016 ranked in the order of travel network, ali's travel, beehive, donkey mother's tourism network, where to go, poverty net, cattle tour network, mango, lottery tour network, and go。
(figure i: number of users covered by the chinese online tourism website in february
As figure i shows, in february, china's online tourism website ranked between 11 and 20 users in order of coverage: outdoor information network, tun bong international, yalong travel network, love travel network, spring autumn tourism network, con-system network, sixteen times, xin xin xin travel network, twilight tourism, 51 you tourism network。
(figure ii: chinese online tourism website user coverage and changes in february)
As shown in figure ii, nine of the 30 top online tourism sites with user coverage increased in february, an increase of four over january. User coverage has increased rapidly by 258. 1 per cent, 200. 0 per cent and 187. 8 per cent, respectively, for lotto, 51you and tung pong international, while user coverage has increased by 16. 7 per cent, 15. 2 per cent, 15. 0 per cent, 7. 9 per cent, 4. 8 per cent and 3. 4 per cent, respectively, for road-to-road tourism networks, go-away networks, outdoor information networks, short-lease networks for pigs, skywalk and wing travel networks. Of the 30 top online tourism sites with user coverage in february, 18 registered a decrease in user coverage; 3 were on the same level as january。
According to the latest online tourism market study published by the journey think tank, the size of online market transactions in the chinese tourism market in 2015 was approximately $5,402. 9 billion, an increase of 47. 2 per cent over the 2014 figure of $36. 7 billion, and an online penetration rate of 13. 1 per cent, an increase of about 2 percentage points over the 2014 figure of 11. 3 per cent. As a result, our market share of online tourism is so high and promising, and this means that the “land” of online tourism will be more and more crowded. In this context, many online tourism platforms have begun to expand the depth of the tourism submarket。
Breakdown of extension i: sports tourism
Although sport tourism is relatively new to nationals, its enormous market space has enabled tourism enterprises to embark on exploration tours. Nor will online tourism enterprises fall into the same category. In february this year, ali sports announced, together with open sport, an in-depth collaboration on the high-end sports competition based on sports ticket development。
Breakdown of extension ii: tourism finance
In this area, many online tourism enterprises have introduced tourism finance-type products that stimulate development by tailoring tourism products that are more expensive, such as cruises, out-of-country tourism, and by launching micro-credit services that enable consumers to complete tourism through financial products。
Breakdown of extension three: tourism and recreation
Recently, large-scale branding shows have been launched in tourist enterprises, including popular entertainment programmes like runman, good voice of china and where's daddy? At the same time, simultaneous tourism has recently announced the launch of an internet drama to test water ip marketing。
The subdivision of extension four: a re-fired parent-child tour
Along with the implementation of the “two-child policy”, online tourism enterprises have refocused on parent-child products, and start-ups have joined in the new blue sea, where they are fighting hard in areas such as parenting, study, etc., by introducing standards, expanding product lines and building platform advantages。
Today, the trend towards internet+ has been marked by a significant increase in consumer acceptance of online tourism products, as well as a rapid rise in consumption levels, and price competition is no longer the only means of attracting users on online tourism websites, but rather translates into competition for quality, differentiated services. In the future, the otas will only be able to attract greater consumer interest if they constantly enrich, optimize and refine tourism products and services。
