“the founding assembly of the central radio and television general desk is being held today.”
The convenors of the new station layouts of the central radio and television service are in the process of being put in place, marking the beginning of the substantive phase of the integration reform of the service。
In recent days, the media tea club has received the above information from a number of sources and has compiled a list of some of the current centre conveners。
Who are the convenors of the centres? What are the efforts being made to build the media
Who is the convenor of the centres
On 21 march 2018, the central government decided to establish the central radio and television general on the basis of the integration of the central television (china international television), the central people's radio and radio china international. There are a total of 25 centres under the central radio and television general “tripoli” programme。
The media tea club has recently learned that a list of conveners of the centres is being formed. Perhaps one would ask why the centres were being brought together for more than a year after the opening ceremony took place on 19 april 2018
It's not a simple physical combination, but a combination of me, you and me, a combination of water and milk, an efficient combination of 1+1+1>3. It would be difficult to understand the internal structure, personnel and functions of such a national media carrier。
At present, who are the convenors of these centres? The media tea club collates known information from a number of sources as follows:
In accordance with the requirements of the programme for the furthering of the party and the reform of state institutions, published by the central committee of the communist party of china, its functions are to publicize the party's theoretical and routing policy, organize and coordinate major publicity campaigns, organize radio and television productions, produce and broadcast radio and television products, direct public opinion to hot spots, strengthen and improve public opinion monitoring, promote the development of multimedia integration, enhance international capacity-building for the dissemination of chinese stories, etc。
The deputy minister of china, the secretary of the central radio and television general party and the director-general of the central radio and television department, shin hae hung, stated: “consisting on innovation, investing in the capacity for integrated development, creative capacity of original products, communication capacity for external integration, innovation to promote and achieve greater communication, leadership, influence and credibility of the central radio and television general, and working to create an international-class modern media carrier.”
In order to achieve this goal, the station's supermedia needs to mobilize all resources, pool all efforts and launch more integration initiatives. The realignment and integration of complex internal structures, personnel and resources is an important and complex task。
In the case of central television, its “intra-departmental agency profile”, published in november 2015, shows that there are 24 institutions, such as the information centre, the large programme centre, the overseas communications centre, the human resources management centre, the financial management centre, the technology management centre, the broadcast centre and the development research centre. According to information provided by the central people's radio in january 2015, there are 20 internal institutions in the central people's radio, including the press and programme centre, the financial and economic programme centre, the music and musical programme centre, the artistic and social education programme centre, etc。
As can be seen from this, it is necessary to ensure that the internal structure, personnel and functions of the directorate-general are coordinated and carried out in an orderly and steady manner to ensure orderly production and safe broadcasting。
“the convenor, while not formally appointed, is responsible for the leadership at this stage.” informed sources told the media tea club that the establishment of centres and the availability of convenors were only the first steps towards the integration of the media at the station, and that the work needed to be further explored。
What are the main tasks at this stage
1. Establishment of an information centre to begin collaborative coverage
According to a report a week ago, the “information centre” of the above-mentioned institution was set up a week ago under the public information channel, the voice of china and global information. Among them, the news channel, which reports to the central television, is called cctv-13, which is a television channel that broadcasts the whole news, broadcasts live and subtitles; the voice of china is the oldest programme of central people's radio, and the only radio programme in the country that has the most authority and influence in the broadcasting world; news radio is an internal information broadcast under the banner of radio china international, providing the audience with up-to-date coverage from all over the world, with its unique advantages。
The report also stated that, at present, the various components of the news centre had begun to officially collaborate in the coverage of various news items. For example, on june 5th, world environment day, the news centre planned to launch the first joint special coverage, " beautiful china my home " , a news channel that launched "beautiful china my home" ; the chinese voice focused on "environmental people" ; and global information launched the "beautiful china my home" initiative to plan and produce a web-enabled campaign, dispatching national and international journalists to send back stories and making them available to foreign media in guang guang。
Establishment of media intrusion corporation — guang city video intract media development ltd
According to the wikileaks, the central radio and television general company (cctv) was registered on 30 may 2019 as the media integration corporation, inc. With a registered capital of rmb 1 billion and registered in beijing。
According to the public information, the main business of oca media development ltd is to provide marketable operations and technical services for the newly launched integrated flagship client of the main station — guang city video — and to develop a new 5g media platform with the radio new audio-visual media centre。
Identification of the “separation” of the cctv-7 military agricultural channel
It was reported that, as of 1 august, the cctv-7 military agricultural channel had been “separated” and replaced by the new cctv-7 military defence channel, the cctv-17 rural agricultural channel。
This is not the first time cctv-7 has split up. According to the information received, on 30 november 1995, the central television channel was launched; on 9 july 2001, the channel was broadcast independently, thus becoming the channel for children, the channel for children, the channel for children, which was created in december 2003, and the channel for children, which was transformed into the channel for children, on 27 july 2010。
According to information received from the source, new films are currently being produced in various fields, of which only three are being retained for agricultural programmes: focus on the three farmers, the book of wealth, the neighbourhood convention, and others will be replaced。
4. Massive recruitment of new media personnel
On 4 april, the wireless public news launched a public recruitment campaign for 300 new media management and operation, content acquisition and production, it technology application and development, as well as the selection of senior management in selected new media, in line with the central radio and television general media development plan。
The job opening shows that the recruitment of new media personnel is divided into five sub-projects: the general audio-visual new media centre, the news new media centre, the integration development centre, the technical bureau, and the content transport team of the learning platform of the “student power”, of which 80 are from the audio-visual new media centre, 30 from the news new media centre, 15 from the integration development centre, 25 from the technical bureau, and 150 from the learning platform of the “student power”。
This is also the first time that a large-scale public recruitment has been launched. This is illustrated by the importance the station attaches to media integration。
The central radio and television station is more than that. On 10 june, at the china television industry summit, the deputy editor-in-chief of the central radio and television service, kenming peng, announced that the flagship client and communications matrix for the new audio-visual media at the central radio and television service was under intense preparation。
5. Development of the first 5g new media platform at the national level
On 28 december 2018, the central radio and television general, in association with china telecommunications, china mobile, china connect and china corporation, cooperated in building the country's first national 5g new media platform, jointly building the 5g media applications laboratory, actively pursuing video applications and product innovation in a 5g environment, and vigorously promoting the technical testing and application validation of 5g core technology in 4k ultra-high-resolution transmissions。
During the two sessions of this year, the new 5g media platform at the station successfully achieved 4k integrated production, with multi-point, multi-site, full-processed, fully functional 4k ultra-high-resolution integrated production and dissemination capabilities. The use of new technologies, such as 5gs, vrs and 4ks, became a major focus of the coverage。
(contributions to the wide interconnection, radio monopoly, news coverage, etc.)
