Among china's many thousands of general-use producers, large and small, there is such a “non-mainstream” team, which, unlike most traders who focus on the production, marketing and distribution of conventional brands such as qiang, hewlett-packard, tristar, etc., focuses on the production of materials for the kyo china photocopier. In his recent interview with mr. Wang jungping, the managing director of nakayama's office, inc. (hereinafter referred to as “the nakayama sunset”), the author has learned deeply about the uniqueness and persistence of the team during his one hour interview。
Choice is more important than trying
In 1999, upon his arrival at pearl sea, mr. Wang entered tienway flying horse printing materials ltd. (hereinafter referred to as tien wai inc.) for technical work. Three years later, mr. Wang left tianwei and served as director of a plant for three years. On the basis of the management experience accumulated on the front line and later on, in january 2006, mr. Wang officially began his business trip by registering with nakayama city office depletion ltd。
"in the beginning of the business, i was the only leader. I'm doing the work of the boss, the technology, the sales and the clerks, and i'm doing the big, little things myself." mr. Wang began to recall that “the choice to be a material product compatible with the chinese brand was based mainly on his own experience and his perception of market conditions:
The first is that i found that people were almost in the business doing normal materials such as hewlett-packard, gin and brothers, and that there were few people who did, and few people who knew how to produce, and that these products were often needed by their clients, which made it difficult for clients to find suitable professional suppliers
Secondly, i was thinking that if i did the same product as everyone else, it would be very difficult to compete with some big companies on my own scale, and eventually it would be eliminated. Small and medium-sized enterprises such as ours, if they focus on a certain one-size-fits-all material, so that we not only do not have to compete with a large number of producers in the industry, but they may also be our customers
Thirdly, when i was the director of the plant, i found that very few people produced materials that were compatible with the china copier, while the profits were relatively high
Fourth, i am familiar with the products of the china industry, and i am well aware of the technical difficulties involved in making the material for the photocopying machine. But it also means that, if it is successful, it is difficult to replicate the product. With a passion and animation, i have chosen this path of bias and ten years.”
The lonely solo
As is well known, previously, there had been little correlation between the areas of printer and photocopier materials, as if they were in two industries. The path to entrepreneurship is lonely and difficult, while mr. Wang is more profound: “kyoto china products are of many sizes, technology and zonal complexity (the different machines have different name for the material), and demand for raw materials is high. Because very few people are doing the same product, they are unable to find any problems or communicate and have to find out for themselves. In order to overcome technical difficulties, i spent a great deal of time searching official websites around the world to study the content of the products in my study. I used to work late until 3:00 or 4:00 in the morning. In addition, i have invested a great deal of money in the purchase of chinese machines for research and testing from europe, the americas and asia and the pacific. After a slow process of mapping and accumulation of experience, as well as communication with foreign clients, i was able to gain a detailed understanding of the regional distribution of product slots. It also provides customers with samples of new products free of charge and collects user usage and test feedback.”
“on the other hand, opening up the initial domestic market also took a lot of energy. Based on my own experience, i have learned that sometimes those who make conventional material-consuming products are placed on orders for material-consuming products, and that because they do not produce such products themselves, external purchases are often required. Therefore, i have adopted the `peer-to-peer' approach of introducing our products to those who make conventional consumables, and i hope that this will open the way. Despite considerable efforts, the business fell to the bottom on several occasions in previous years, with very few orders. Sometimes we spend a lot of human and financial resources on developing products, and we don't get much attention, but we get a lot of questions about conventional brands like brothers and energy. This requires us to be `suffering from loneliness and temptation', and even at the worst of business, we do not choose to make other products and stick to initial product positioning. For me, confidence comes from an understanding of the quality of their products and the market.” mr. Wang firmly said。
Technology is the root, quality is the root
“as the saying goes, `the sparrows are small and whole', and although small in size, they range from product development, testing and material testing to the production of goods, each chain has a better structure and equipment, and management and control standards are very strict. In particular, we have invested considerable costs, including energy and money, in product testing and quality control.” with regard to the quality and technical aspects of the product, mr. Wang further explained: “the machine of the same type in the kyo china has a variety of materials in different names around the world, as well as a range of cards and chips. In order to rigorously test the materials used in different regions, we will be buying machines of the same type from different parts of the globe. Because, if machines are purchased only in china, the powder boxes exported to regions such as europe and the americas, because of their different sizes and chips, cannot be tested for compatibility and stability of components such as empty shells, carbon powder, chips, etc., and can easily cause a quality hazard, reduce the useful life of machines and even damage printers and photocopiers. Many of the materials consumed by photocopiers are long-lived, some powder boxes can print up to 70,000 pages, and our technicians do life-long tests every day to simulate customer usage. A number of people look at the powder powder of a copier simpler, thinking that it's just a combination of carbon powder, empty shells and chips, that they don't need to buy a test machine, or that they choose a series to buy only one machine. Photocopiers are usually 40,000 or 50,000 units, a series that costs a lot of money, and some will consider the amount of sales required to cover the cost of testing inputs. We have always thought of putting product quality first.”
“as a result of different structural design principles, almost all photocopying machines have a problem with the fact that there is a large amount of carbon powder in the machine's graphics when showing the need to replace the carbon powder box. The different weights of carbon powder stored in different machines, some 10 grams or even 100 grams, require that the carbon powder in our powder boxes be compatible with the carbon powder in the microscope, without printing defects such as bottom ash. Without knowing what carbon powder is in the customer machine, we have always believed that carbon powder must be of very good quality to be compatible, so we have a very strict choice of its suppliers. Markets are now competitive, and the era of speculation or sharp profits alone is over, and only solid product quality can be market-based. We insist that products meet the needs of mid-to-high-end clients, and that those who are low-priced and not quality-sensitive will not be able to meet them.”
Turning to the numerous cases of counterfeit material products in recent years, mr. Wang said: “in developing the product, we will pay particular attention to the absence of the original manufacturer on the shell. In the last two years, foreign and domestic customers have a tendency to “simulate” and we have encountered customer demands that the packaging box be identical to the original packaging, except without the original trademark, a demand that we do not accept and that the packaging box be designed in a manner separate from the original packaging.”
After 10 years of grinding, this unique team is gaining prominence within the industry, and when it comes to chinese ceramics, many start thinking about the products of nakayama. Mr. Wang smiled, and went on to say, “our technical team and high-level managers have more than seven or eight years, or more, of experience in chinese technology. Through years of accumulation, we have fully mastered the core technology of the products of the chinese ceramics. It is a dedicated and professional team that, after four or five years of operation, the product meets the requirement of `customer zero complaints' and has a negative product rate of less than 0. 01 per cent.”
Concluding remarks
In the interview, mr. Wang had always stressed that he was best at drilling product technology, that he was not very good at marketing and promoting, and that, frankly, in this era of “drinking and fearing alleys”, mr. Wang had made “sale and promotion” the primary strategy for future development: “the products of nakayama are now mainly destined for europe, the middle east and africa. Since the products of the beijing china are mainly sold in europe, the region also has the highest demand for consumables and will become our main marketing market. The first decade has passed since the opening of nakayama, and in the future we will continue to work as we have done in the past, maintaining our original intentions, continuing to explore product techniques, improving product quality while also focusing more on product marketing and promotion, so that more customers can understand and use the products that reach nakayama.”
@irecyclingtimes. Com
Long by 2d below recognition, micro-mail subscription to regenerative times magazine
