Recently, research institutions published the june small program heat ranking. The most surprising thing is not that kyoto's number 3 has risen to the top, but it's that the temperature of the product is rising sharply, rising eight times a month to number five. If you look at internet shopping alone, it's the second highest ranking after kyoto。
It is not unusual for an agency to measure the number of downloads of the apple shop's internet purchases, the third and seventh editions of the kyodong club. It is normal that kyoto itself, as a head electrician, collected more than trillions of dollars last year. But the product-only business, which is small in volume and size, is always something of an “aberration”。
There was a blogger on the internet earlier, who lamented that it would be a more “cold door” than the kitchen cat. I didn't think the netizens would blow a pot. “the year 2023 will not be cold,” “when you used to buy clothes and shoes, you now have even electronics”, “why do people still think that it will be cold” and many internet friends are “unsettling”。
Moreover, netizens have actively shared their experiences of shopping in the context of product-only meetings, revealing the reasons why the platform is popular. Most of the things mentioned are cheap, but it's not the absolute cheapness of 9. 9 packs of mail that sells them, but the fact that consumers buy them on the basis of the quality of the brand, which is the “high card, low price” that the platform has been insisting on。
For example, a woman university student in wuhan, who used to use only a small number of items, felt that the platform sold large cards and therefore expensive. But it was only after the actual attempt to know that the price was actually very good, and she looked at a pair of skychi panda shoes, which would only cost over 200, and she bought two pairs with her sister。
At present, the product is based on “self-employment + hand-buying” and has worked with over 40,000 brands. These are either direct brand players or level-i distributors, which minimize commodity premiums and achieve deep supply chain source pricing。
In addition to high and low prices, only good services will be available and a point for many internet users. The platform, for example, has long worked with sun-fung and insists on delivering goods to the house free of charge, even if there is a need to return and exchange goods. A precious mother in xinjiang is outraged that many couriers don't come to the door, and that they like to serve and come to the door。
For all these years, the product has grown more robust and has acquired a lot of “real skills”. Consumers now have scales in their minds, which platform buys money and which service is better。
What we should also see is that once the perception of fixed consumption is being broken, and the younger generation of consumers is beginning to move towards a whole chain of consumption, not only for goods themselves, but also for logistics efficiency and services. That is why the entire electricity industry, including the ali gindong monument, is now emphasizing a consumer-centred approach。
