Note: three new elements have been added to the periodic tables of seo elements released in 2015: vertical seach, direct answers, https. In addition, the share of mobile and structured data has increased。
This post has been compiled by the station chief's home and translated from sel。
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The `seo element periodic table' is summarised to provide a basic reference indicator for seo practitioners to optimize their websites. Of course, not all factors affecting the optimization of google's search engine are covered in this periodic table of seo elements. However, there is a great deal of ease of reference for seo practitioners。
Scope of the periodic table of seo elements
The elements in the periodic tables of the seo elements fall into two main categories:
Web-based elements (e. G. Website content, website structure, website code, etc.) and non-page elements (e. G. Social media, user recognition (trust), website authority, user search habits, etc.)。
This year's seo periodic table contains 37 separate elements, ranging from website HTML code, page description, page tag, user participation, social media signals, etc。
The following are some of the more important indicators:
Web content - quality, richness, timeliness, relevance, etc.
Website structure - website functionality, website planning, website layout, etc.
HTML - page code
User trust - authority, trustworthiness, etc. Of the user's view
Linking - the impact of the construction of internal and external links on the ranking of search engines
Personalization: optimization based on user search habits, personal preferences。
Social media - the impact of the popularity and impact of the site in social media on the search ranking。
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More elements are illustrated below:
How do you look at the periodic table of the seo elements
The 37 elements in the periodic table are divided into six levels: +3, +2, +1, 1, 2, 3. Of these, seo elements with the three labels +3, +2 and +1 have a positive impact on website optimization. Conversely, elements with the three labels - 1, 2 and 3 - are not conducive to site optimization。
Note: the elements in the periodic table of the seo elements do not exist independently and affect each other. It is therefore necessary to be holistic and then subdivided into each element。
New list elements
Cv: vertical search -- it's no longer the age of the search engine's results page with links. Users need more than just words, more than the integration of images, news, videos, etc. The weight of this element is 1. 7 and is therefore positioned at +2。
Note: the vertical search engine is a professional search engine for a particular industry. It is a subdivision and extension of the search engine. It integrates specific types of information in the web library, and direct fields extract the required data and then return to users in some form. Vertical search is the amount of information relative to the generic search engine
The new search engine service model presented by big, inaccuracies and insufficiently deep, etc., provides valuable information and related services through a specific field, a specific population group or a particular demand。
Ca: direct answers - with the development of the search engine, google and other search engines begin to take the answers directly to the questions in the search results, users will no longer need to enter a website to find “the truth” that is not credible. To a certain extent, a search engine is defined as a "direct reference answer" reflecting one
The high level of trustworthiness of the content of the website also helps to increase user awareness of the site. Due to the greater impact of the search engine, it is placed at the +1 level。
Ah: https - google has made it clear that the site using the https protocol is better placed in the search engine ranking. In the same vein, https sites would be ranked higher than http sites. In addition, 100% of the announcements issued in may made it clear that it would “priority access to the https version”. For the time being, however, it is not clear how much change has occurred, so that although the assessment score is 1. 5, it is set at +1。
Element of a fluctuating grade
Am: mobile - in the previous version of the seo periodic table, the level of mobility is +1. Two years later, however, mobile internet has become a major force and this year it has been graded + 3。
Hs: structured data - in the previous version of the seo periodic table, the structured data level was +1. Increase to +2 in the table for the current cycle。
Th:history - in the previous version of the periodic table of seo elements, the history level is +1. Increase to +2 in the table for the current cycle。
Vs: stuffing - in the previous version of the seo periodic table, the content stacking level is 1 down to 2 in the current cycle table。
Vp:spam (waste content) - in the previous version of the seo periodic table, spam has a grade of 1 down to 3 in the current cycle table。
Elements that are still important
As: speed
Au: urls
Hh: headers (headers properties in HTML code)
Ti: identity
Ps: social
Ss: shares
Vp:pay
Vp:piracy
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Finally, it should be noted that the number of known factors affecting the ranking of google search engines exceeds 200, and those unknown factors are even more incalculable. So it's impossible to be all-encompassing, but this periodic table of the seo elements is valuable for reference purposes。
Note: please move to the build site course channel to read the relevant website construction techniques。
