As we all know about the tremors, it can be said that the tremors are one of the software that people use to entertain. On social platforms like this, we can not only upload our own life stories, but we can also look at the good lives of others, so more and more people like to brush them in their leisure time。
The shivering is a short video social software for music creative incubation. Tik tok is an international version of the tremors, not only of our people, but also of those abroad, especially during the 2020 epidemic, when large-scale contact with tik tok began among european and american users who were confined to their homes, which also led to the emergence of the "smoke-hot" tide。
Figure source: big picture
01 cross-border electricity distributed via tik tok short video platform business
Due to tik tok's enormous flow and growth, precision algorithms and adhesiveness to users, a growing number of cross-border sellers are not only looking at tik tok as a selling platform, but are also linking tik tok directly to their own independent stations abroad, with short video and live feeds to improve the overall exposure of independent stations。
However, tik tok, who has been a little tired lately, began to “optimal” the tiktok american staff at the end of august. At the time of the internal reorganization, external competitors were also “silent”. At the recent fall of the united states science and technology industry annual coding conference, a group of silicon valley giants focused their fire on tiktok and staged a “tiktok critical assembly”。
The social media market in america is going to change again
However, in mid-october, with tik tok moving like the sun, an anonymous social app called gas, the "foreign army breaking up" quietly went to the top of the us app store's free list for almost half a month。
Figure source: united states ap store screenshot
Real time data show that on october 12-16, gas downloads increased exponentially. And gas's red speed is scary, and it took him two months from birth to fire。
Even more alarming is the fact that the two-month-old product was released not only for a limited number of open areas, but now only for the united states of america, michigan, wisconsin, ohio, indiana, etc., and that there was little advertising。
As a red fried chicken in the current global app world, gas has its own game — simple, but special。
Source: gas
In the first place, gsa chose high school students as entry points, which also stems from the idea of anonymous socialization, which is more attractive to younger groups and therefore more likely to give rise to autonomous dissemination by users
Source: gas
The next is some of the games and details of the design, which are more favourable to users: the central point of gas is to answer the answers to a series of questions, such as, “who do you think is the best smile?” and “who is the most famous on campus?” and a series of positive questions, each of which corresponds to four best friends' options. As long as the player follows his own impressions, the person who chooses the most relevant person below the list can be the one in gsa。
When the user is selected by someone else, the notification is received, and if you get a lot of people's “picks” on a question, the system will mark the flame style and will appear as a flash point on the user's home page。
Also, gas has introduced a mechanism for gold coins, which users use to raise their name's priority among friends ' options. The only way to get the gold coin is through the answers to questions from the core game
Finally, with regard to cyber-bullying, gsa has targeted itself as an anti-cyber-bullying application, and has given parents less attention to the safety of the software。
03 trends in social applications from gas
As social software has flourished in recent years, social orientation has moved towards reality, perhaps people have been tired of being controlled by “labelled” images, thus losing pleasure in meeting new friends, while anonymous social software gas has shown the goodwill of strangers, which is also the meaning of anonymous socialization。
But for anonymous social software, it's also a question of how to keep users fresh for longer. The founder of this question, nikita bier, answered, “i don't know how far he can go, but i think it's worth it if he stays a little longer.”
Source: nikita bier reply screenshot
So we all know that, as a cross-border electrician, the most important thing to ignore when doing marketing overseas is media outreach. Many of the emerging social patterns in the internet industry have originated in the united states over the past two decades, with social products such as facebook, instagram and others having an “oligopolistic effect” at the beginning of their lives, thus leading the market to harvest dividends in every corner of the globe。
The demographic dividends of the internet in the developed markets of the times have largely been exhausted, and the number of social software options available to users is increasing. Under the switch between supply and demand, it is easy to leave the product strategy unadjusted. Users in emerging markets are growing, but american players who are accustomed to “one product hit all over the world” find it difficult to meet the differentiated needs of diverse populations, especially today's “z generation” of young people。
In the view of most overseas users, socialization on social software, or watching live broadcasts, brings them a strong sense of company, which is one of the reasons why they are gradually accepting and enjoying this form of socialization。
Cross-border sellers should therefore need to consider more carefully what kind of social software they are targeting as regular customers in the distribution of social media。
