With regard to website traffic, the basic knowledge of product managers is the understanding of alexa's ranking。
Alexa is a website dedicated to posting world rankings on the website. The alexa, which started with a search engine, was created in april 1996 (united states) to increase the participation of internet netizens in internet resource organizations while sharing virtual world resources。
Alexa collects more than 1,000 gb information online every day, not only giving links to billions of web sites, but also ranking each of them. Alexa can be said to be the largest number of urls and the most detailed information published。
Let's take a look at the newest alexa website and sort out the top 20s and china's top 100. Before you look at the row below, think about it. How many big traffic sites can you tell us
It is also common sense that product managers should know。
Global web line top20
Chinese website line top100
Alexa's ranking authority
Alexa ranking is a commonly cited indicator used to evaluate access to a particular website. In fact, alexa's ranking is based on the downloading of users and the installation of alexa tools bar, embedded in browsers such as ie, firefox, to monitor the website data it accesses, and therefore its ranking data is not absolutely authoritative. But because it provides information on a number of evaluation indicators, including composite rankings, access rankings, page views rankings, and there is no more scientific and reasonable reference to evaluation, alexa's ranking is of some reference。
Impact factor on alexa ranking
The rates of adoption of alexa toolbar vary globally and are influenced by the language, geography and culture of users. As a result, access data are more readily available in english than in other languages。
2. Easier to be influenced by the extent to which the website promotes itself, the number of advertisements made and the number of links that other websites have established for them。
3. Different types of websites are sometimes not comparable and therefore do not always compare aggregate rankings. For example, professional websites rank very well in the same category, but the rate of viewing may vary significantly compared to portal-type sites。
