On 26 january, the shanghai city books distribution industry association released a “100 lists of sales contributions from the shanghai publishing online bookshop” at the shida bookshop。
At the launch, a list of 100 books from the shanghai books market was presented, with a view to increasing the depth and breadth of reading activities for all, the promotion of outstanding books in shanghai, the creation of a wider reading circle, the joint contribution of the shanghai city association of books and publications, and the continuous promotion of reading. The shanghai city association of books and publications, in association with the shanghai happy books company ltd. And shanghai bell books industries ltd., among the top eight shanghai local online book sales companies, were selected for their 2021 sales performance recommendations。
The 100 book contributions revealed on the same day were sold to a total of 950,000 books in 2021 by 67 online bookshops of eight shanghai internet book sales companies, with the best sales in the area of cultural education, followed by social sciences, literature and art, science and technology。
The top five categories in the social sciences are ran xiaoqiao, “being in china: china’s government and economic development”, robert lawrence kuen, “he changed china: jiang ze people’s tradition”, shubunhua, “the wisdom of life”, zong baihua, “the aesthetic walks”, and nam huai, “sitting the shinigami and the longevity of life” (3rd edition). Nine of the 25 books in the social sciences are translated, and 40 per cent of the authors of the classics, such as uncle benhua, hegel, erich flom and nam huai-chul, have become the main social sciences。
The top five categories of cultural education are: shanghai university press, " a good beginning of the good words for pupils " ; shanghai transport university press, " into the ancient language reading and training (for pupils) " ; shanghai translation press, " a manual on the use of english terminology in the 2021 shanghai city high school english examinations " ; shanghai far east press, " into the literature (excursion of reading and training in the lower secondary language) " ; shanghai university press, " tree hole " (anwulin collection), which is essentially a teaching aid. More than half of the 25 books in the category of cultural education were sponsored by publishing houses and cultural companies, with the chinese masters holding five seats in a large class and showing their strength。
The top five categories of literature and art are: ryu and others, tang poetry dictionary (new i edition), shanghai books and paintings press, secondary schooler's advertising post (students) , li xian, camou's myth of sisiv, khaled hosseini's sun. Of the 25 literary and artistic titles, 13 are translated, which is basically famous. The shanghai books and paints press has four seats, with the names of the inscriptions and student posts. Contemporary native writers, such as ryu pingbak, the dictionary of tang poetry (new edition), li xia, kim woo, etc., make up 20% of the work, and the heat is constant。
The top five books in the science and technology category are: r. Clan, h. Robin, " what is math: a basic study of thoughts and methods " , robert eastway, " the three cars together - hidden maths in daily life " , wang ayzhong, editor-in-chief, " neural retardation technology under ultrasound " , nanjing medical university, " translation of typhoon (fourth edition) " , and li, chief editor, " training in aromatic management skills " . Of the 25 books included in the science and technology category, scientific monographs and science books are well known. Of these, 13 are translated. Medical monographs, scientific works, such as the typhoid translation (fourth edition) of ultrasound neurodeficiency techniques, and more than 60 per cent of them, occupy 16 seats, and the subject of care for the human body is of interest to the reader. Second, there are six seats for monographs and science works on mathematics, and mathematics still holds a place on the list with its unique beauty and pride in history。
The shanghai people's press, the shanghai translation press and the shanghai science and technology press are among the top public figures 15 times, followed by the chinese teachers ' university press, the shanghai university press, the shanghai literature press, the joadan university press, the shanghai books and paints press, the shanghai education press, the shanghai transport university press and the shanghai ancient press。
From the top 100 books, the trends in the shanghai book market can be seen: the classic is evergreen tree, whose translation works have been followed, where the volume of literature and teaching books has grown, and where the heat of contemporary native writers has not diminished。
The annual online bookshop sales list of 100 is published annually as a basic feature of the online selection of books and as a market experience of shanghai publications。
Selling $1. 1 billion in 2021 and selling online books in shanghai went backwards
The publication also featured the publication of the study “shanghai publishing 2021 online bookshop”. In 2021, the shanghai city books and publications industry association, after numerous studies and comparisons, selected local registrations, licences for the operation of shanghai city publications, and was formally operating, and has developed a sales scale, monitoring sales based on relevant data to reflect the current status and dynamics of the shanghai bookshop, which ranks ahead of the industry。
The research reports that six of the eight enterprises own their own entity bookstores, totalling more than 400. Eight enterprises run 67 online bookshops simultaneously, with direct imports from publishers taking place in the mainstream from the point of entry, with only the cloud extension department of the shanghai xinhua media chain company ltd. Receiving imports from company distribution centres and company teaching materials centres. As a result, there is a relatively single channel of entry. However, there is a trend towards diversification in the distribution channels of online bookshops, with internet purchases accounting for 62. 25 per cent, while others, in descending order, are retail sales in real bookshops (16. 88 per cent), group purchases (11. 13 per cent), layout (5. 88 per cent), live broadcasting (2. 63 per cent), wholesale (1. 25 per cent)。
The report notes that the impact of the new coronary epidemic on online bookshops is not as significant as that of physical bookshops. The online bookshops belonging to eight enterprises sold more than rmb 1. 1 billion in 2021, showing an upward trend compared to 2020, with shanghai bell books industries ltd. Increasing by more than 60 per cent, followed by shanghai cloud age cultural technology ltd. Increasing by 46 per cent, shanghai hiroshi cultural communications ltd. Increasing by 36 per cent and shanghai mandarin library ltd. By 31 per cent; and two sales declining by 20 per cent and 16 per cent。
For the consumer group of online bookstores, eight business operators gave precise illustrations of the age group 25-45, the group of parents of students, the academic history of the university, the majority of women, the national territory and no significant geographical differences. For example, the reader's picture of shanghai happy books is as follows: “the medium-sized and developed regions of the economy are dominated, but the consumption capacity of people in the three or four lines and in the small towns has been rising in the last two years, mainly at the upper secondary level and above, and consumption levels are currently higher in the central and eastern regions than in the western and northern regions, with about 35 per cent male and about 65 per cent female
According to the report, eight of the enterprises visited had a life course, based on a book-pricing system, which was based on service; diversification, integration and development; and upstream and downstream synchronization to maximize benefits. In the face of the epidemic, we have moved backwards, taking advantage of new channels and technologies and seeking innovative development。
