In 2026, video content became an important factor in the ranking of search engines. Video displays (video carousel) of google search results appear on the front page of a large number of keywords, while videos on the websites of most foreign trade enterprises have never been recorded by google. This is not a matter of content quality, but of technical optimization。
Why does the independent station have to make a video
Because video can drive both flows: search traffic and direct transformation。
Video display slots in google search results cover an increasing number of keyword types. Video cards often appear on the front page of the search results when users search for "how to...", product assessment, tutorial etc. If your video is optimized and submitted correctly, you have the opportunity to be exposed before the text results。
More importantly, video pages naturally have more user time. Wyzowl 2026 data show that 82 per cent of marketing staff confirmed that videos helped visitors stay longer on their websites. And page retention is one of the key signals in google's core ranking algorithms -- - the longer the visitors stay, the more google tends to see the page as valuable, giving it a higher ranking。
For b2b foreign trade enterprises, the value of the video seo lies not only in the flow itself, but also in the confidence it brings. A search with video display places has a much higher hit rate (ctr) than a pure text result。
The reality is that most foreign trade enterprises simply upload their videos to the website or youtube without any structured tags and without submitting a video site map. This means google probably doesn't even know you have video content on your website。
How google found and indexed your video
Google finds video content in three ways:
Mode i: tabs found during page grab
Google's reptiles recognize tags when accessing the web page. But it's just the most basic way of discovering -- if it's on that alone, google may not understand the content, the duration and the subject。
Mode 2: videoobject structured data
This is the most critical step. By adding videoobject schema tags to the page, you can tell google:
The google developer document makes it clear that, using videoobject structured data, your video has the opportunity to appear in google search results, google pictures, google video search and google exploration。
Mode iii: video site map
Video site maps are a xml file dedicated to submitting video messages to google. Even though the video is on javasCript dynamically loads or embeds in complex pages, and the video site map also ensures google finds it。
Google suggests using both videoobject structured data and video site maps - both ways complement each other and maximize the likelihood of video being discovered。
Videoobject schema how to write: full example
Videoobject is structured data in json-ld format, embedded on a web page or otherwise. The following is a complete example of a demonstration video targeting foreign trade enterprises' products:
Other organiser
"@content": "https://schema. Org",
"@type": "videoobject",
"name": "cnc machine parts-product demo",
"des"watch how our cnc machining parts are manufactured with 0. 01 mm representation.
"thumbnailurl":
"https://example. Com/thumbnails/cnc-parts-thumb. Jpg"
i don't know.
"uploaddate": "2026-05-28t08:00+08:00",
"duration": "pt2m30s",
"contenturl": "https://example. Com/videos/cnc-parts-demo. Mp4",
"https://kingsway. Video/embed/abc123",
"publisher":
"@type": "organization",
"name": "your company name",
"logo":
"@type": "imageobject",
"url": "https://example. Com/logo. Png"
♪ i'm sorry ♪
♪ i'm sorry ♪
♪ i'm sorry ♪Key fields state:
Common error:
How to create video site
The video site map is a xml-format file dedicated to submitting video messages to google. Even if you have added videoobject schema, it is suggested that a video site map be created at the same time — both ways complement each other and increase the probability of the video being discovered。
Xml for example:
Https://example. Com/products/cnc-machining-parts Key fields state:
Submission steps:
Save video site map as video-sitemap. Xml to web root directory in google search coAdd site map references in nsole to robots. Txt: sitemap: https://example. Com/video-sitemap. Xml
If you have more than 50 video pages on your website, it is recommended to create a video site map using dynamic generation. Most cms (wordpress, shopify, etc.) have plugins or applications that automatically generate video site maps。
Kingsway video support: kingsway video supports the automatic generation of videoobject schema tags and allows the export of video site maps to facilitate direct submission to google search consol。
Seo optimization of the video page itself
Videoobject schema and the video site map solve the problem of "let google find the video," but the seo of the video page itself is equally important -- it determines how google understands and ranks your page。
Title label (title tag)
The page title must contain the target keyword. For example:
2. Video descriptions
Don't just put on a video player. Google's reptile cannot read the video content, and it needs to understand the video theme by text on the page. Recommendations:
3. Page loading speed
Google uses page experience as a ranking factor. If the video pages are loaded slowly, they directly affect the ranking. Recommendations:
4. Mobile end compatibility
Google uses mobile-first indexing. Your video page has to be perfected on the phone -- video player adapted to the size of the screen, text readable, cta clickable。
5. Video transcription text
Add text transcribing of video content to the bottom of the page (repeated), which has two advantages:
In the case of foreign trade enterprises, it is recommended that a copy be made available in english and chinese at the same time, to cover bilingual search attempts, if the video contains a quotation in english。
Validate video seo for validity
After the above optimization, the following steps are taken to verify whether google correctly recorded your video:
Step 1: use google rich resources test
Opens google rich resources test, enters the url of the video page. If videoobject schema is correct, you will see the results of the "video" type structured data。
Step 2: check google search console
In google search coIn nsole:
Step 3: search for keywords in google
Search directly for the target keyword that you optimize to see if video cards (video carousel) appear in the search results. This usually takes 1-4 weeks of indexing time。
Step 4: key monitoring indicators
Common issues (faq)
Q: what's the difference between video seo and regular page seo
A: the core difference is that video requires additional structured tags (videoobject schema) and video site maps to help google understand content. In addition, video pages need to optimize both video metadata and page text content。
Q: does videoobject schema have to
A: not mandatory, but strongly recommended. Without videoobject schema, google may still be able to find your video, but will not display the video preview card in the search results and miss a lot of exposure。
Q: can video on youtube help independent station seo
A: youtube video can indeed be recorded by google, but it will be ranked on youtube instead of on your website. Meanwhile, youtube video embedded will guide visitors away from your website. If you want video traffic to lead directly to the ranking and transformation of independent stations, it is recommended to use a self-hosted video programme。
Q: can video site maps be combined with regular site maps
A: yes. You can add tags to existing site maps or create separate video site maps. Both ways the seo has the same effect。
Q: how does kingsway video help me make video seo
A: kingsway video supports the automatic generation of videoobject schema tags, the export of video site map files, and the provision of global cdns to speed up ensuring video page loading. There is also support for custom video titles, descriptions and thumbnails to facilitate optimization of target keywords。
