Today, we share a frequently encountered problem of higher conversion rates for the optimization of the shenyang keyword and the method of optimising conversion rates for the short run of the keyword. The key and challenge in optimizing a website is to improve the overall conversion rate, which is one of the important aspects of any marketing strategy, which is the result of the combined operational strength of the website。
"shenyang keyword optimization" enhances the method of optimising conversion rates for keywords. Recommended reading: 51 on-line: shenyang keyword optimizing company ranking experience
What is the conversion rate? The conversion rate is the proportion of all visitors who visit a particular website. The term “transformation” here can be changed from simply visiting your website to being a member of your website (i. E. A registered member), from being a member of your website to being a member with a purchase experience, from being a mere visitor to being a visitor to your website, and from being a potential customer to being an official customer of your product。
The way to increase the return on search projects as soon as possible is to increase the rate of conversion of existing flows, even if a mere 0. 5-1 per cent increase in conversion rates would bring dramatic changes to the situation of the company as a whole. What is the optimal direction and the main points for improving the rate of conversion of websites?
1. Clear objectives through surveys
This step has a clear and immediate objective: to obtain high-level support through web-based data analysis, which is generally divided into two parts:
(1) data collection
When you talk to the data, you find the correct problem, you set different channels and labels in cnzz statistics, 100-degree statistics and google analytics to ensure that the collected user data are complete, and in this step you should be able to find a number of actual errors, missing data or missing pages。
(2) data filtering
Once you have completed the initial data collection, the data need to be processed and filtered to make them more readable, as well as for in-depth analysis. The noise data is filtered out of google analytics data, with many different ways of achieving it. For example, urls duplicated in the report, filtering internal ip addresses, automatic capture or spider program access, robots and known spiders, web sites automatically called, etc。
2. More research
Now, when you have analysed the real data and defined the objectives, it is time to study the online activities of as many operations as possible。
(1) operational objectives
The question is, why does this site exist and what is its goal?
(2) website objectives
Next, there is a need to figure out what the goal of the website is, which can help us achieve the desired results. In other words: to identify the operational objectives we want。
For example, when a retail website is aimed at selling products, it is a result of developing business and increasing revenue, so the site is aimed at increasing online sales。
(3) kpi on website
Once a target has been defined, the specific evaluation criteria for recognizing the success or failure of the website's objectives are reached。
For example, if a website for the dissemination of news messages is aimed at increasing the loyalty of the reader, the possible key performance indicators are:
1. Reduced exit rates。
2. Increase the average page per visit。
3. Increased interaction in the articles。
4. Increase the average stay time on the website。
5. Increase the percentage of visits to the website。
(4) data analysis and excavation
At this stage, you are familiar with the goals, objectives and key performance indicators of the website, and you are also familiar with the data structure and filtering of valid data。
The time has come to carry out deeper data mining and data analysis, to disaggregate audience groups and to look for user pain points and opportunities to improve key performance indicators, as follows:
1 device type: set up the type of device accessed by the user - desktop and move。
Catalogues: set up a catalogue page to analyse the flow of each category。
