Over the years of foreign trade, the word website optimization has been heard quite well. However, when new partners, operators and even service providers are proposed, seven or eight out of ten people have different understandings of website optimization。
It was felt that a new template, something to do, was an optimisation, that some were staring at the speed and stability of the website and that the owner was directly equivalent to seo。
So, what's website optimization? What's the difference and connection with search engine optimization, seo? Let me explain to you how small and medium-sized foreign-trade enterprises see it and how they “optimize” it。
I. Website optimization: global thinking in the foundation
The website optimization (website optimization) is essentially a “global upgrading” of the structure, content, speed, security, experience, etc., around business objectives. The ultimate aim is to keep clients willing to stay, to browse more, to consult more, to save the boss and to follow up efficiently。
Core points for common website optimization include:
In one sentence, site optimization is a comprehensive upgrade of the “one-size-fits-all” website, both to service buyers and to facilitate team back-end management。
Ii. Seo: make the search engine like you
The foreign trade community speaks of “seo”, which is actually the search engine optimization (search engineering optimization), which is intended for platforms such as google and bing. The goal is to make their websites, content, products easier to catch by search engines and ahead。
Seo is an extremely important part, but not all, of website optimization. Classic seo key actions are:
The hardest thing for seos in foreign trade is not to operate tools, but rather to close the chain of technology, content and marketing around the real needs of customers abroad。
Iii. Seo's website is optimized but inextricably linked
Many of the new entry or technical-level operations can be confused:
Seo is ranked, and website optimization is oriented towards a larger game。
In the foreign trade business, the best solution for the website is “to stay with the customer”, and seo wants “to get to the customer”. A two-pronged approach, with a constant flow of live water, is guaranteed。
Some of the pits in which small and medium-sized foreign trade enterprises are best “optimised”
1. Direct integration of overseas stations with domestic templates
(a) many people have built stations to save time by using a national cms or simply looking for an aesthetic template, which results in slow speed, problems with mobile phones, and slippages at the expense of foreigners
The seo is doing the best it can。
2. Focusing on keywords and neglecting human experiences
Keywords piled up on a page like an article “a farm”, with hard, rough pictures and poor conversion rates, and modern google dropped out of line very quickly。
3. Neglect of ongoing content building
Doing seo isn't a hammer deal. Monthly additions to products, technologies, procurement cases will allow google and buyers to remember you for a long time。
4. Disconnection between forms and client experience
If the client wants to get in touch with you, he has to e-mail you first. Europe and america's clients are not as patient as they are and the forms need to be simple and clear-sighted。
Tools and process management to optimize and make seo data closed
The most common problem for small business teams is the promotion of a single client, one person to write, and the result is that when seo flows, customer information is scattered and not followed up, and operational inputs become “mistakeful”。
In particular, with multilingual or subregional operations, it has become more and more difficult for different columns, versions and site clients to be decentralized and to try to reassembly the effects, analyse the data and settle high-value clients。
At this point in time, the intellectual tools of professional foreign trade service providers show advantages. A typical representative of the optimization of multi-channel customer travel for small and medium-sized foreign-trade enterprises, such as the enquiry cloud:
A simple comparison:
Complementarity with website technology, seo teams, and a platform such as query clouds allows back-end management and traffic acquisition to be combined into a “taste” that allows each flow, each client, to really sink into a long-term asset。
Vi. Conclusion: optimization is not a dilemma, but the survival of foreign trade websites line
In the foreign trade business, which has more and more bouquets and ranks, only full chain optimization will allow business to go far. The website optimizes the foundation, seo paves the way, and data and team management is accessible so that the foreign trade website is not just a “window” but a real business engine。
I hope this piece cleans up the basic dry stuff and inspires your business. On the way to the foreign trade web site, even a few short sheets are a good start for steady progress。
