Some accounts can be ranked ahead, as well as the name of the account. This account is called "fatage diet" and the comment area also has a number of statements related to diet and diet. These are good directions for digging keywords。
Manual excavations can be carried out on other platforms to collect high-value keywords in addition to within the small red book station。
First, extension of electrical platform。
I searched the baby carts on skycat platforms, and the bottom box gave the key words "baby carts can lie down, baby carts can be light, baby carts fold, baby carts can be 0-3 years old."。
The system also synchronized other keywords related to baby carts, bottles, baby baskets, baby balancing cars, new steroids, etc. In addition to skycat platforms, other electrician platforms can dig up high-value keywords。
Second, find appropriate keywords in the 100-degree index。
In the 100-degree index, i looked for the key word for man's skin protection, the key words for man's skin protection, man's wetting, man's hysteria, man's milk, etc., and also for the rise and decline of the relevant keyword, and for the time period below. Through this pattern of demand, the right keywords are extracted。
At the bottom of the 100 degree index, you can also see the heat of the word. One is searching for heat, one is searching for change rates. The search for heat is more related to the man's skin, which is a few skin-care products, the great treasure sod, the uno wash and oshudan. Some of the key words in the search rate are how men protect their skins, how men are wet, how men's milk, how men's hairs and eels are treated. These can all serve as a reference for self-mining keywords。
Third, in major search engines, 100 degrees, dogs, 360, etc。
The most common thing on the left is to look for keywords in the search box, and “everyone is still searching” are key words related to the target keyword “how boys dress in autumn and winter”. Some of the articles on the web site can also find some good options in their titles, such as clothing matching machines, high value versus clothing matching machines, etc。
Searches at the bottom of the search engine include other long end words that match better target keywords, such as those for boys in autumn and winter, and for boys in autumn。
The key words that are excavated in these places are also analysed for their relevance to the brand, search volume and commercial value, and ultimately determine whether they should be embedded in the content。
Ii. Institution of instruments
If manual excavation is felt to be too slow, tools can also be used to dig. First, look at the specific use of the 5118 tool, the 5118 site is 5118. Com. Or you can search directly for 5118. A professional seo keyword mining tool。
The 1234 steps here were dismantled. First we find industry traffic and commercial excavations, and here we pick the little red book keywords. I've entered the key word "cosmetic" here, and then click into step 2 and click on the dig inside the search box, so i can see a lot of key words related to makeup. In the past few years, there have been many cases of dressmaking, dressmaking, dressmaking, skin protection, etc。
Exporting these keywords allows for later key word analysis and screening. More specifically, the screening and analysis will follow。
The second tool is the official small red book platform, the small red book spotlight advertising platform, which has access to the web site: ad. Xiaohongshu. Com, where the keyword planning tool can be used to extract a batch of keywords。
There are four ways to expand the keyword in the keyword planning tool, starting with smart phrases. Smart extrapolations can be divided into three categories。
The first type of notes extrapolation, the ticking of notes in the account promotion, and the system recommends peer/high-click keywords. More potentially high-value keywords can be found, in particular for the translation of relatively high-value notes。
The second type of landing page thruster, the ticking of the account roll-out middle page, and the system recommends peer/high-click keywords. The same logic gives preference to a high-transformation landing page for the thrust。
The third category of commodity crosswords, ticking commodity information on account binding stores, and the system recommends peer/high-click keywords. This requires account binding of store information, which is then extrapolated by the system according to the shop content。
Smart tweets focus on the system's extrapolation of keywords based on notes/landing pages/stores in existing accounts。
The second approach, the industry surrogate. In the backstage, i can choose the industrial category, where i randomly choose the "cosmic-cosmic-eye care" subdivided into eye membranes, eye essence, eye cream, eyelash growth fluids。
The key words in each particular classification can be broken down into layers in the context of the business you want to promote. Distinguished between the relevance, search volume and commercial value of keywords and find suitable replicable keywords。
The third approach, by analogy. The first of the inferences was extrapolated by the keyword, and i have entered the keyword "depox" here, and the system matches such keywords as "depox"? These keywords are all linked to what i want to know about "depox"。
The second type of introspective is upstream and downstream, and i've entered here the keyword "men wear." the system matches key words such as “men's hairstyles, wearing a suit, man's velvet clothing, man's shoes, man's velvet referral”. These keywords, which i would like to understand, are upstream-downstream relationships, not necessarily directly related, but linked to people who want to learn about "men-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-down-down-up-down-through-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-out-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-up-the-up-up-up-up。
The last is the expansion of keyword packages. For example, enter "cosmetic" in the background category search box, and the system matches the relevant key word packages, such as make-up packages, home-cleaning demand kits, hand-carving kits, birthing area packages, personal care scene packages. Each word package is a key word associated with this sub-word package, like a hand cream kit, and all the key words in it are related to hand cream. Hundreds of keywords can be expanded at once and are very efficient。
Iii. Selection and classification of keywords
It is the hardest part that tools can be used to extract keywords that are more efficient, and the core needs to learn to analyse keywords themselves。
Next, we will say exactly how to analyse the keywords。
The core principle of keyword dictions is called the mece principle, which is independent of each other and completely exhaustive. It is to break down the target keywords to the last point where they cannot be broken down, and all the keywords are structured around a particular business. This part of the keyword on the left was downloaded from me in the "keyword planning tool - keyword package - home electrical" category。
I'm going to take out the key word for the "heat water machine" separately for analysis. Similar to the htds, htds and htds are good for target keywords. There are a number of techniques that can be used for reference purposes in the linguists of keywords。
First, dig the root for classification。
It's a case of a different word, like the household electronics word。
Second, the commercial value of the analytical term。
The volume of searches for keywords does not represent the commercial value of the term. There is a need to analyse why users search for this keyword. For example, users have clearly identified the price of a given brand, the heater, and the commercial value of this type of keyword is higher. When users search for such keywords, the content notes correspond to their needs and are easier to convert。
Some of the terms are literacy-type and have a large search volume but have no real commercial value. The previous seo project at the head-education company found many people searching for a little red book. The search level, though large, was not actually of high commercial value from the point of view of searching for conversion。
Third, the competition difficulty of the word of concern。
As shown in the right-hand screenshot, it is not too much recommended to be a competitive keyword for a brand name or new account. In addition to the weight of notes, the weight of accounts is important. In the preceding period, more long-term critical foundations could be developed, starting with the volume of brands. If the enterprise's budget is very adequate, it is not。
Fourth, understand the search volume of keywords。
The search volume of keywords suggests a large number of users. The key words, which have little search volume, can be ignored if the analysis has no commercial value. Focus on spending time on making valuable keywords。
