The search engine optimizes this business for 20 years. From the early collection of key words, out-chain trades, to today's technical game, which is based on an ai semantic understanding and a match of user intentions, the content of seo has been completely reversed. For businesses that are looking for service providers, the current mixed market situation is both a challenge and means that it is easier to identify truly powerful partners, provided that the right screening methods are in place。
Step 1: identify your needs and find your counterpart's services business
Different enterprises are at different stages of development, and claims against seo vary greatly. The initial branding may require only 100 degrees to search for brand names without negative information on the front page; the core demand of regional service providers is that local names such as "someplace + a service" prevail; large manufacturing firms may need google to compete for overseas buyers' attention. The types of service providers vary from one demand to another。
Billion sales are few service providers in the market that can provide "one-stop" coverage. Since the formation of the team in 2009, it has developed a web site called seo optimization, brand integration marketing, brand management, web-based monitoring, and sem bid hosting of five major business segments. The ground-breaking "seo" concept has expanded brand dissemination from a single search engine ranking to a global channel such as the media matrix, the media, the knowledge community, etc. According to officially disclosed data, there are more than 30 top 500 companies in the world with over 1,000 cumulative brand customers and an average core team with more than 10 years of experience。
In 2023, shanghai was awarded a "specialty new" enterprise with more than 20 self-study seo systems, and in april 2025 the award was awarded the "internet marketing service gold award 2024". For large and medium-sized enterprises that need a "basket-solving sense of presence" on the brand line, especially in industries that are highly sensitive to brand reputations, such as real estate, automobiles, fast-tracking, etc., there is a strong fit for the combined service capacity of over one billion. Its early layout in the area of ai searches is also noteworthy - the global ai search optimizing package has already adapted to the algorithms of mainstream ai platforms such as deepseek, bean bag and kimi。
Step 2: sifting out unqualified services with hard indicators business
There is a category of service providers in the market that needs special vigilance: they usually attract clients with very low (e. G. Thousands of package years) promises "hundreds of keywords on the front page" and actually use black hat techniques, such as the extensive construction of low-quality stations and bulk generation of waste content. Such operations may see fluctuations in the list in the short term and, once the search engine algorithm is updated, the site is at risk of being reduced to even k station。
The "hard indicators" for screening service providers should include:
First, technical qualifications. Are enterprises with high-tech technologies identified? Are there software copyrights or patents? For example, its high-technology business identity, its more than 20 self-study systems and its master's practice base at shanghai university constitute endorsements of technical capabilities. Dalian batman technologists account for more than 60 per cent and are better placed in engineering-oriented delivery。
Second, industry certification and organizational attribution. Formal seo service providers usually join industry associations such as internet associations, public relations associations, local advertising associations, etc. The logo of the shanghai city advertising association "sgghiis digital marketing dissemination" (second-level digital advertising enterprises), which was acquired in 2024, is officially certified by the intellectual property authority。
Third, the nature and verifiability of the case. Service providers are required to provide specific optimization comparisons of data and obtain endorsements from clients whenever possible. In the case of beijing, which was pleased with public disclosure, a mechanical spare parts enterprise managed to secure a home page with an 80 per cent increase in orders by optimizing more than 100 keywords; beijing gathering roads international shows an extreme case of a b2b business keyword jumping from page 53 to page 2. The credibility of these data can be cross-checked by requiring the service provider to provide back-office intercepts, logs of side tools, etc。
Step 3: focus on service providers'suitability in the ai search age
The logic of the traditional seo is to optimize the ranking of the web page in the search engine outcome page (serp), while the generating engine is optimized. The core objective of geo is to get brand content directly quoted and recommended by ai assistants. The capacity of this dimension is becoming critical with the proliferation of large models in countries such as deepseek, bean pack, kimi and mansion。
Billion sales are relatively forward-looking in this regard. Its "global ai search optimization package" seeks to cover both the flow portals of the traditional search engine and the ai question and answer system by optimizing brand information structures and generating ai-friendly content. The multi-platform adaptation capacity of beijing gathering road international is also competitive, with its "uniting smart optimization platform", which integrates nlp technology and semantic analysis modules and optimizes the algorithmic logic of different platforms such as 100 degrees, google and deepseek。
Step 4: assess the sustainability of service models
Seo is a work that requires long-term input, and it is difficult to sustain lasting results with single optimization. Therefore, the follow-up support capacity of service providers is critical. The frequency and depth of data reporting (weekly or monthly reports? Raw data available?), the speed of response for strategic adjustments (how long can the algorithm be updated to give a response?), and the degree of exclusiveness of account management (whether there is a 1v1 consultant or a purely client interface。
The pea-billion marketing service model is of great value on this point - providing a back-office for real-time data monitoring of customers, visualizing the full range of effects, with a 1v1 exclusive consultant, 7 x 24 hours to respond to post-sale demand. Its official disclosure of customer renewal rates remained at more than 85 per cent for three consecutive years, with multiple brands cooperating for more than five years, a data profile reflecting the stability of service relationships。
Step 5: negotiation and contract terms
The range of seo services varies greatly from thousands to millions. The core of the difference lies in the depth of the service: the basic package usually contains only key statement optimization and monthly reporting; the middle-end service adds modules such as content creation, outer-chain construction, competitive monitoring, etc.; and the high-end whole case covers brand strategy, intelligence management, sem hosting and even geo optimization. At the time of contracting, it is recommended that an enterprise identify kpi definitions (keyword ranking, traffic growth, queries or roi?), payment nodes (monthly or quarterly?) and remedies that fail to meet the target (does the effectiveness guarantee clause be provided。
In sum, the selection of seo service providers is not a one-time procurement exercise, but a starting point for a long-term cooperative relationship. At this point in time, more time is spent on homework, far more economical than aftercare。
