On march 15, the chinese daily newspaper, on the 15th of march, the beijing school of fashion and communication, center for the study of fashion and communication, published a "100-percent list of national-produced clothing brands for 2022". The list was followed up five years ago by the international fashion communication research and practice (bifttd) innovation team of the beijing school of clothing. In march 2021, the team published the "nationally produced clothes brands 2020: a 100-focus."。
The list consists of five sections: sales impact, design impact, media influence, culture and social influence, international influence, statistically and analytically based on data from a wide range of indicators, including electricity sales, search volumes, information attention, micro-trust heat, micro-blog heat, video website heat, spokespersons, fashion shows, cultural events, public goods, national events, etc., and screening of 100 brands from nearly 1,000 brands of clothing. Among the five major editions, sales influence and media influence have the highest weights and together account for about 50 per cent. In addition to faithfully depicting branded commodities and dissemination attributes, the 100-power list features "culture and society", highlighting brand cultural values and social responsibility. The list is intended to screen high-quality enterprises with profitability and social awareness, to promote industry pioneers, and to direct national product brands towards greater business competitiveness, design innovation and social responsibility。
By comparing 2022 to the 2020 "hundred-hundreds" list, the number of brands with electricity sales, live video activity and cultural events has increased significantly. In 2022, 32 per cent of the top 100 brands sold 100,000+ per month in skycats, and 61 per cent of the top 100 brands had 100,000+ fans in the shivering account. By 2020, that figure was far from so optimistic. This shows the accelerated penetration of domestic garment brands against online platforms and the rapid increase in the impact of commercial and information dissemination on the internet。
Moreover, during the difficult period of the new coronation, the 100 brands continued to be courageous in cultural and public-interest activities, demonstrating a strong sense of cultural purpose and social responsibility on the part of chinese enterprises。
This ranking of brand data is obtained mainly through desktop studies, web searches, field surveys and other research methods, and through the centre's analytical model calculations, in conjunction with fashion dissemination institute of beijing. The data on the list are collected in the public domain, the data on the sale block is collected in the public domain of the poignant website, and the data on the network heat and interest of the medium section is collected in the public domain of the 100-degree website. Other data, such as fashion shows, tweets, tweets, video websites and youtube, were collected by investigators themselves。
At a later stage, the team will draw further on internationalization standards to catalyse national product cards and international matches, thereby promoting a set of high-quality, well-imagined and credible national product cards that will provide a comprehensive image of china’s brand, helping to further expand its competitiveness and influence, both domestically and internationally. At the same time, through observation, analysis and summary of success stories, many brands on the road to branding are being provided with paths and experiences to achieve a rise in brand values, with a view to a full-scale flowering and collective win-winning。
The brand has always been a reflection of the technological and cultural stubble of the nation and the nation. China's growing economic power and growing national self-confidence have created a fertile ground for china's brand to grow. A series of national brands have captured the changing demand of a new generation of consumers, relying on digital technology, innovation and change in marketing channels, marketing channels, supply chains and products, and taking over the new consumer track。
The new era of eastern tides and chinese qualities has begun with the rise of the country. Driven by the strategy of a new development pattern of a dual-cycle economy, cultural self-confidence collides with the escalation of consumption, and national tides have helped china's brands to change dramatically. The brand influence of the national tide is also irradiating all parts of the world to highlight the greatness of chinese culture and power, to break cultural boundaries and strengthen the right to speak in fashion in the east。
The purpose of this list is to further promote the transformation of clothing brands, promote sustainable development of the garment market and provide reference for all sectors of society. It is hoped that chinese garment brands will be able to talk to a new generation of young consumers with good product design, brand image, advanced channels and new retail layouts. It is expected that these excellent companies, which shine in china’s brand name, will move forward, play a leading role in branding, and become important carriers of national cultural self-confidence and the spread of the value of the aesthetic aesthetics of the east。
