On 29 march, the new house market in beijing was full of heat. Park and the future city sing were opened on the same day, and the subscription data issued by developers were excellent: 467 and 389 respectively. On that day, there were even project staff who sent a circle of friends and wrote “no time to change the poster”。
In the second-hand house market, i love my family's data, which show that on 31 march, the number of second-hand residential single-day internet signatures in beijing arrived at 1,422, a new high since april 2023. In march, the trade in second-hand rooms of less than $3 million accounted for 66. 3 per cent of the total second-hand rooms in the same period, an increase of 19. 1 per cent over the same period, and the supply of low-cost houses became the main source of the deal。
On 1 april, the general manager of the institute's index research department, cao jing jing, analysed the interview with the daily economic news reporter. One of the prevailing features of large cities is that people who have recently acquired a house are mainly able to solve their housing problems through second-hand houses, that the market for new houses is turning to demand for improved sex, and that firms compete with second-hand houses through high-quality land selection and increased product power。
“the beijing market is similarly characterized. With regard to new housing, the increased introduction by developers of large-household improved products and the better evaporation of quality projects also indicate that there is room for demand improvement. With respect to second-hand houses, the turnover remained stable in march under the higher base figure, indicating that the demand for the purchase of the house remained. The primary bargaining power is a low-cost gross housing source of less than $3 million, reflecting the fact that the immediate need group is the main support of the current second-hand housing market.” cao jing-jin thinks。
The new house price fight is "crazy," and the developer "do whatever he can to get rid of it."
"i tried to pick it slowly, and this man got anxious." after the opening of park, the house buyer, kim, complained to the journalists that there were too many people, lined up to watch the house, and that the sandboard was too crowded. It was just a drive of interest, but it was not surprising that the atmosphere was particularly tense。
Photo: interviewee
However, kim finally chose to give up. “the number of platoons is relatively low, and there is no room for heart and soul
Journalists were informed that the project planned 18 homes, 832 households, with a main household-type coverage of 77 to 144 square metres and a filing price of $66,000 per square metre. The 77 square metres of households in this batch are the hottest, with a total of 88 units with a number of cards close to 200. With the opening of the project, the price can go directly to approximately 80-60% of the filing price, or less than 60,000 yuan/m2。
According to individual sources, clients are required to complete the down payment and netting within one week, and those who fail to sign the contract in time are discharged. “only one floor is left with a source, and coordination can be facilitated if only 77 square metres are observed.”
However, the day after the sale was announced by the developer of the park of the national hyon-hon province, jijii jijii-chan, the next city of the city of sing-chul has maintained the same pace of publication。
Source: developer's wisdom public
As at 28 march, the thongzhou north inn bay project, which had just received a pre-sale certificate, had reached 46 netting units at an average value of 36,000 yuan/m2 and a maximum filing price of 46,000 yuan/m2。
Journalists noted that the project directly featured “lower than $34,000” per square metre, with a total of 246 rooms with a main household size of 79 to 140 square metres. Based on the latest opening discounts, 22 sets of 79 m2 household sizes have a price of between $2. 58 million and $2. 8 million, thus the lowest unit price calculated is less than $33,000/m2. However, the floor price at the time the project was taken up in 2023 was approximately $26,000 per square metre, and the price for the guide was $55,000 per square metre. In other words, today's opening price is almost “compensated”。
On 2 april, in a marketing centre for a project in tondai, staff members reported 50,000 cards and 90 per cent discounts directly to journalists and indicated that there would be a series of preferential openings. Despite working afternoons, there are many clients at the site who visit the rooms, and each model room is shown. According to field personnel, the project's 508 housing units had over 400 subscribers, with a minimum household size of 78 square metres and a “boarding price” of approximately $3. 5 million。
As soon as they got out of the marketing centre, journalists were stopped by the project's digital source. During the communication, the other party disclosed information about the price reductions for several items in its hands, but finally it gave the suggestion that “if it is not urgent to change houses, it could wait for a new disk”。
A project marketing center in beijing
Indeed, the spectacular “price battles” had yielded good data, and a clear change had been the issuance of transactional posters on a number of stock items. For example, the chinese canal house sold 136 units in march, totalling 1. 80 billion yuan, and in the first six months it was worth over 10 billion yuan; the sellers sold 135 units in march, and the windstorms opened for a year to be cleared; paulie sold 550 million yuan in march, as well as 200 million yuan, while paulie development beijing completed 154 per cent of its marketing assignments on the march line and achieved 111 per cent of its performance
A leading developer told journalists that this was a rare evaporation window period and a key point in repairing corporate cash flows and consolidating market confidence. The housing company seized this wave of "sun-spring" fast run, and the next wave of new plots was not followed by a bottom “leave”, or even a "take the table." "we're doing everything we can right now."
"there are more customers than two years ago who bought a house."
For second-hand rooms, data from various institutions show “good turnover”。
In march, the second house market in beijing should have performed very well, according to a reporter from the beijing serialists institute, lenang. The total number of second-hand residential net signings for the whole month was 19886, an increase of 144. 6 per cent in the ring, or 3. 4 per cent in the same period, the highest level in nearly 15 months. Prices remained generally stable, rising slightly compared to the previous period, and the downward spiral continued well。
In a media exchange in march this year, institutional analysts revealed that there was a firefight in beijing for less than $3 million this year, which was also an important feature of the second-hand market this first quarter. On 2 april, a head intermediary said to journalists: “the team performed well in march, and now has a low down payment rate, a low interest rate, and a lower price, with more than two years of pure demand for a house.”
“the sustained reversal in the prices of pre-suppliers has allowed a large number of housing sources to fall into areas that are affordable for those who have recently acquired them, adding that the market is expected to improve and that the needs accumulated in the preceding period can be centrally released.” i love my institute, which says that the current psychological expectations of the housing prices are largely reversed for some home buyers, the increase in the price ratio of the home, and the fact that march is itself the traditional hot month of the real estate market, have led to the opening up of low gross home prices。
The cold would reveal that, in terms of the product properties of the closed houses, the bulk of the used house is still concentrated in 60 to 90 square metres, representing over 40 per cent of the area, followed by households of less than 60 square metres, accounting for about 25 per cent, 90 to 120 square metres, accounting for about 20 per cent, and less than 15 per cent, respectively。
Image from: every reporter chen monk
It refers to the institute's analysis that “the slow pace of replacement between second-hand and new houses” is one of the key contradictions in the current market。
Cao jing jing indicated to journalists that, as a result of price differentials, the gap between the funds available for the sale of old houses and the purchase of new ones has widened as a result of the ongoing adjustment of second-hand house prices, particularly in the context of the higher total price of new houses, where there is relatively high pressure to “take up” replacements. According to the data, the difference between the average price of a new house and a second-hand room in beijing was $3. 33 million in 2025. The second issue is the cost of house purchases, and there is still room for optimization of interest rates on mortgage loans in beijing and the provident fund loan line, which has a direct impact on the cost of home purchases by residents。
In her view, there was still room for optimization in beijing's market-requirement policy, such as the further optimization of the social security requirements for non-king households to purchase housing; in the context of the provident fund, consideration could be given to increasing the loan lines for families with many children; and the purchase subsidy could also favour families and talent groups in the first marriage. In addition, interest-rate support for “old for new” would help to improve the chain。
Zhang ting, the home buyer (alias), is facing a situation in which a second-hand room in her hands is now worth around $4 million, but the total price of the new house is often $8 million or millions of dollars. “the down payment will be fine, but the monthly supply is too stressful to take risks.”
Her current mindset is to wait, “no rush to sell, no rush to buy, and continue to look”。
