In the final analysis, competition for business is competition for talent. In recent days, it has been reported that in a rain-fed personnel appointment document, multiple double-hatted employees were involved. In the many years of “meat,” the double-coated, rain-fed, gold-turned competition in the first camp of the ham and intestinal market has not only not stopped but intensified. After such events as vicious price wars, “skinned meat”, “expired meat”, a situation of double-swirling, rain-fed, gold-turning, and the removal of a once-dominant “spundu” ham intestines, has emerged. For these head players, however, the three-fold rise is not the end of competition, but the beginning of the next round。
It's a war
In recent days, there have been reports of nine active double-swipe employees involved in the sun rainshow (2020) 41 appointment document, all of whom were operational staff of the offices of the ministry of double-swiss meat industry. Six of the active employees were pressured to resign from the two-swidth and three of them made it clear that they would not leave the double-swire and refused to work in the rain。
In response, journalists from the beijing business journal contacted yuen and yuen, but none of them had responded to the article as of the time it was sent。
It is widely recognized in industry that this rain-fed “drilling” has nothing to do with the fact that, at the beginning of august this year, the former chairman of the double-drawling business became the director and director of the rain-eat industry group。
The former trade veteran, who had been crawling over the sea for many years, entered the seaway in 2001 and became the general manager of the company in 2007. In 2010 - 2013, nomadic groups led the creation of a “gold growth period” in the history of the two-swidth, with revenues at a scale of over $30 billion and $40 billion. In december 2017, a personnel adjustment was carried out in the dual remittance, where the nomadic community was reduced to a vice-president, replaced by mahanjay, who had been the general manager of the dual-hub development and fresh goods department。
In august 2018, the two-way board of directors adopted a resolution on the change of membership, which established the next board of directors, led by bandung, and did not include nomadic groups. At the same time, the nomads had left from double remittances。
“nomads leave their homes, setting up an ambush for rain-fed people. According to his previous positions and experience, the nomads were not only familiar with the development of the chinese meat market, but also with the path of their competitors. "strategic positioning specialist and founder of kyushu's positioning consulting company。
Indeed, a new senior manager is also urgently needed to perform his duties. In 2015, the chairman of rain yun suddenly lost his financial connection and was subsequently exposed to the nanjing public prosecutor's office for the enforcement of compulsory measures to monitor the residence designated for him. In the same year, he left the position of chairman of rain yu. In 2019, she returned, and in april of the same year, her daughter wished her daughter to be the chairperson and chief executive officer of the board of directors of rain food。
“in order to revive the rain-fed business, the new ceo of the rain has been dug from the double-hull system, which is familiar to him, but as a friend and former owner, the conduct of large-scale private excavations remains open to debate.” shen ming, a capital director, told beijing business journalist。
In addition to the above-mentioned adjustments, the haemorrhagic exchange is also carried out in the upper management. In february 2019, a circular was issued on both sides, stating that, in accordance with company management needs, doo junf would no longer hold the position of vice-president of the company, and that there were other arrangements for the company, and that the board of directors had decided to appoint he jianmin, sai joon-cho, joo yong-li and zhou as vice-president of the company。
Increased competition
With the exception of double-swirling and rain-fed talent competition, and in the market, plus the golden turn, the three “scramble intestine struggles have never stopped”, and this has to do with the introduction of the “spundu” of the first ham in our history. In the 1990s, our ham and intestinal markets were characterized by a double-crossing rivalry. In an attempt to further seize the market, the parties started a ketchup price war。
At the same time, both sides kept the pork content of the ham intestines down while rapidly reducing the cost of the product. When the one dollar ham sausage was brought down to five cents, the consumer questioned the ham sausage: “whether it was a pork ham sausage or a starch ham sausage”
While both the spring and the co-residence were still focused on price warfare, the 1996 gold turn was marked by high-quality and low-cost products and maintained a high rate of double growth over the years. Subsequently, in 1998, the introduction of “the king's ham intestines of the two-wide kings” by both sides of the straits also erupted. It was established only in 1994 to bring out ham sausages with the wind and gold, but apparently not their rivals。
The rain began to set up cold meat products. In 2011, double-hubs were caught in the “skinned meat” event, with sales falling by $1. 5 billion in just half a month. At the same time, there were reports that the rain was taking advantage of the opportunity to dig up a large number of double-crossing dealers. In 2012, the rain was blown up with suspected “expired meat”. It's been hard for both sides。
The data show that after a 20 per cent increase in net gains from the two remittances in 2010, the same rate declined by 1. 32 per cent in 2011 and a significant 55 per cent decline in net profits from non-net profits. Rainfall should account for more than 30 per cent of the surplus in 2011 after a 50 per cent increase in net profits in 2010. In 2012, there was a significant decline in both net gains。
After a wave of “skinny meat”, the two-council acquired smithfield, the company that competed for the spanish meat giant campofrio, and further distanced the scale of rain and gold. In addition, the money was transferred to court. In may 2017, the two-councils initiated proceedings against products such as the king of kings of kings, who had turned gold, demanding that the other party cease the violations and compensate for economic losses. In 2020, the gold ton was sentenced to 1. 2 million yuan in double payment。
“competition is a normal phenomenon in the country, and there is a clear advantage between the two players in terms of the various aspects. They are more powerful in the whole-market region, in the whole-industry chain, and are more geographically visible and smaller in terms of rainfall and gold transfers.” shen zheng said that the position of both sinks in the market was difficult to shake, that even if rain and gold were to be subjected to some irregular competitive means, market patterns would not change, so that bad competition would not continue in the long run and that the current culture of “mercenary” in the rain might be a way of breaking the tide but not a basis for long-term development。
Find a way out
After a vicious competition, the troika also upgraded each other。
Dual-exchange performance was the largest, but products were ageing and there was an urgent need for a transition to youth. It is understood that the two sinks have developed a product strategy for “stable, high-temperature, high-temperature, medium-sized product industrialization”. In the area of high-temperature meat products, the twin-column has intensified the development of products that combine high-temperature foods with “meat and omelet foods” and the transformation of the structure of the “house, table” products. In the development of medium-sized ready-to-eat products, boxing products are nurtured with the advantage of deep processing and raw material resources。
Under this strategy, in 2020, the geppella fast-eating porridge was launched on both fronts, declaring its entry into the food industry and the hot field of plant protein. In april, the vegetal meat product “bean eaters” was launched online and several enterprises with plant protein production capacity were acquired. At the brand end, in early 2020, double-hubs accelerated their distribution in a young social media, working with the shivering to launch a dual-net red product for students and young white collars。
Double-hubs need to be rejuvenated and, most importantly, rain-fed. At the market level, a street shop opened on 15 august in shanghai and a retail and wholesale centre opened on the same day without tin. Rainlight has begun to target online and offline resources for integration, moving towards a deeper integration of on-line services, off-line experience and modern logistics, creating multi-stakeholder platforms to promote innovation in the retail sector. However, continued efforts are required. In the first half of the year 2020, rainfall revenues increased by 1. 95 per cent from hk$7. 536 billion to hk$ 405 million, or 9. 3 per cent less。
As a third brand, the golden turn now goes beyond rain and targets health. In 2018, the golden turn introduced 60 per cent lower fat sausages and, in the area of plant meat, introduced a new series of plant meat products, “pree meat pies”. In this regard, the golden turner claimed that the development of the meat plate had opened up new growth points that could help to impact the vegetable meat market heights. For future developments, a reporter from the beijing business journal interviewed the kim hong side, but as at the time of the submission, no reply had been received。
In seo yoon's view, there are differences in the three enterprise strategies due to the different stages of their own development. Even though the path chosen is different, ultimately the enterprise is pursuing high profits. Performance testing is still required to take up a position in the ham and sausage market。
With regard to future developments, shen ming suggested that all three parties need to carefully prepare their products, turn the quality off and raise the demand for consumption, and ultimately remain the competition for products, quality and consumer. I'm a journalist in beijing
