Normal competitive marketing and maliciously plunged borders, fromLawI don't knowIndustry regulations, the three dimensions of behaviour are clearly defined. Legitimate marketing is based on a fair comparison of objective facts, at the core of which is the demonstration of one's own advantages; malicious pedals are used to damage the reputation of an adversary by breaking the law and industry by organizing operations and fabricating false information。
What does the law say? Where's the red line
Legal boundaries are the strongest ruler. At the core are two articles of the anti-improper competition act:
In judicial practice, the determination of whether or not to constitute commercial defamation (i. E. Maliciously plunging) is based on three main elements:
In a typical case, a car critic from wuhan issued 27 unfounded negative video attacks on a new energy vehicle in nine months, using derogatory terms such as “spoiling”, and was eventually ordered by the court to publicly apologize and compensate. This clearly shows that using influence to publish false negative content is a cross-border approach。
What does the industry think? Where's the understanding
Under the law, industry consensus sets out a prohibited area of conduct. The association of the automotive industry of china, in association with 14 automobile companies, has launched an initiative that explicitly rejects the “blackwater army” and “black public relations”. The industry is generally guided by three main principles:
The positive case is the zero run. It has clearly adopted the “negative ideal” as a strategy, with the desired l8 and l7 for the c16, c10 alignment, and has achieved a high and uncontroversial level of sales based on public information emphasizing its own value for money. This is seen as a differentiated competition for compliance. On the other hand, breaking through industry consensus exposes a collective rejection and regulatory attack。
Ideas and japanese. Who crossed the border
This border can be clearly applied, for example, by accusing east wind day production nx8 of marketing:
Acts falling within the normal scope of marketing:
Suspected cross-border, ideally accused:
These features are consistent with the practice of “organizing cyber-water forces to malign competitors”, which is specifically targeted at the six departments. If regulatory investigations confirm that these acts are organized or directed by the east wind, they also breach the dual legal and professional boundaries and face fines and even greater legal liability。
So the key is not "can we compare" but "how." the fair play on the basis of the facts is boxing, protected by the rules, while the organization of the navy, the fabrication of information, is behind the knife, which is not acceptable to the law and industry. Under high regulatory pressure, the latter is already a top criminal and has no winner。
