China daily news (journalist sun dawn)Hong kong horse clubOn 7 september there will be a new horse season of 2025-26, when the “language” and “ten mau” in the second stand in the shatin mare pavilion in hong kong will be put into service to provide a fresh entry experience for the customers. Through digital technology, the elephant allows visitors to engage in horse racing as they enter the shatin stadium, while the elephant offers digital horse racing experience in a immersion where both catering and digital entertainment take place. These two new facilities will further consolidate the experience of horse races and stables as citizens of hong kong and tourists, especially the younger generation。
“the council is a world-class sports and entertainment institution. We are committed to making horse racing and the rich farm entertainment a landmark event that is well received by citizens and tourists from the mainland and overseas. It has invested more than hk$ 10 billion in a multi-year track development programme to systematically activate sandfields and run horses. We plan to invest an additional hk$ 4 billion in the next phase to transform our stables. This is a key element in realizing the horse's vision of making our farm a world-class sports and recreation centre. We have gradually transformed the stables into attractive to hong kong, mainland and overseas customers by upgrading, renovating and rebuilding the farm facilitiesTourism destinationsIt allows them to enjoy world-class sports and live entertainment and enjoy the best horse racing experience.”
The president of the council has invested hk$ 10 billion to turn two stables into world-class sports and entertainment centres, and an additional hk$ 4 billion will be invested in the next phase to further increase the attractiveness of the farm to hong kong, mainland and overseas customers。
“moreover, we continue to strengthen and promote entertainment performances along the track of the track because we are convinced that the best way to attract and retain horse fans is through the experience of horse racing on the ground. We are very happy to see the growing popularity of horse racing and circus entertainment both in the interior and abroad. We were pleased to have received more than 1. 7 million visitors in the last quarter, including more than 195,000 inland tourists. A large number of participants, many of whom come from the younger generation, are very interested in horse racing and look forward to further understanding the campaign through digital and interactive experience in the stables.”
“the use of top-notch digital technology by both the `lands' and the `ten horses' creates a new experience of horse racing in a dynamic modén environment, especially for the younger generation, and raises their interest in horse racing. We look forward to these new projects making a significant contribution to horse racing and to the flourishing of this hong kong tourism pillar of great economic and social value.”
“another eagerly awaited project is the ongoing punfort park renovation. By january 2026, the renovation of peng fu park will have been completed and fully reopened. Subsequently, in april 2026, the new facility in the park, the “ma's base camp”, will be inaugurated, and the connection between the park and the second seat of the shatin ma's farm will be further optimized. `pony home camp' will provide educational activities and foster a culture of public appreciation of horses, and will further enhance the appeal of peng fu park as a good place for hong kong citizens and tourists. The initial period of punfeng park will be limited to non-racing horse days, and the horse council is developing appropriate precautions to strictly ensure that persons entering punfook day will not be exposed to any betting activities.”
“change”: entry hub linking visitors to horses
The company will serve as the hub connecting the hong kong iron horse station to the second stand on the shatin mall to provide an upgraded entry experience for the horse fans. First, in this immersioned space, the horse-racing curiosity and exploration will emerge, and then deep inside the stables will be experienced at the moment when hong kong's world-class horse races are leading to the best sport and beauty。
The chief executive officer of the ma's council is expected to celebrate the opening of the “chang yiu” (chamber ii), the executive director of client strategy, experiences and innovations (chamber ii), the executive director of corporate affairs, tan zhigen (right ii), the executive director of races (chamber i) and the director of property (right i)。
When the visitors enter the “spread-up” they first enter the curtains of a digitally presented image of a pure horse living in the four seasons of the natural environment. Keep moving, and we'll reach the passion of legend. Here, six classic battles (including three hong kong horse kings' 60th) have been restored with 3d digital technology, and visitors can also interact with them in virtual stables; and the “treager road” set up across the street is a digitally accurate re-enactment of six elite riders and their lockers and personal exclusive equipment. Visitors can learn more about the extraordinary achievements of the elites by using placards or two-dimensional codes on the side wall of the image. The fourth floor of the "live" has the first physical size and lifeless mechanical horse in hong kong, which not only provides a perfect photo spot for horse fans, which allows them to share unique experiences on social platforms, but also helps them to better understand horses in a more lively and interesting way。
"steps": 4-storey innovative digital racing centre
The company will be connected to the four-storey sky stables and other sites in the second stand. The brand-new opening of the sky horse is the perfect place to gather the elements of sports, entertainment and catering, which will redefine hong kong's horse racing experience today. “tang horses” uses fashion-attractive designs that provide immersive digital horse racing experiences, combined with playful learning and activities of physical and digital entertainment aimed at attracting a new generation of horse fans, as well as tourists from the interior and overseas。
“the name ‘ten horse’ combines the idea of a station with that of a place where people are connected. When the social media generation interacts with the facilities and activities here, interest in horse racing as a sport and entertainment can be fostered through an excellent digital race experience worth sharing. This unprecedented four-tiered high-level digital horse racing centre will bring about innovative changes that will provide a one-stop farm experience for the younger generation of horse fans and travellers.”
At the top of the four-m floor, the “carving-out horse” cluster of challenges and exploration takes the customer on a full interactive journey. They can learn about the history and legend of horses by solving a series of puzzles about horses. At the same level, there is also the "ten-mart" dimension, which allows visitors to use xr technology to simulate the hong kong classics and to record virtual cycling videos and share them with social platforms。
"the horses of heaven" works to promote the fun world of racing horses. For example, the `sang-sang-sang' area within the `sang-sang-sang' is an ideal scene for visitors to take pictures of beauty or small films, where artificially intelligent stations allow visitors to take their own pictures of horses as a theme and to share them with relatives and friends at any time. From digital connection to decorator design, the "tang mall" is integrated into a place where visitors are able to share their brilliant design ideas, including the display of numerous horse-hoe-footed works made by horse-shoeers in the "tang mallion clouds" runway area。
Broadening the appeal to tourists and younger generations
In addition to the above-mentioned new facilities, and in connection with the start of the new horse season, the council will launch a number of new projects to attract tourists, especially the younger generation, to its two stables。
On september 11th, the association will launch a micro-clinial program called “hong kong ranch” to cater to the needs of passengers, attract them to different places in the stables, provide them with tailor-made travel advice and in-house catering and site information, and facilitate easy travel planning. The small program will also provide maps indicating the location of the attraction and the main stable site, as well as a schedule and up-to-date update。
The “market event” page on the horse's website will also be available in chinese to further enhance the visitors' browsing experience in the interior。
