In the golden house trading zone in the north of the country in the summer, air-conditioning coolers do not contain the heat wave in the market. The counter is crowded with young customers。
Citizen lee wan-ting's eyes have crossed the priced gold and went straight to the platinum display area — where a simple platinum ring is displayed at only two thirds of the gold equivalent. “salary cannot rise the price of gold, rather than this ‘parity’.” she smiled and said to her peers. In the context of price hikes, silver and platinum become the new pet of young people。
Currently, the global precious metals market is experiencing structural changes: in the first half of 2025, the cumulative increase in silver prices was 20 per cent, while the cumulative increase in platinum gold was 36 per cent, exceeding the gold increase by doubles. The consumer market at the stone house also reflects the impact of this change。
As the price of silver continues to rise, many banks have recently stepped up their precious metal operations, adding silver bars, silver beauties, silver jewellery, etc. For example, comptoir banks have introduced a series of cash jewellery to attract consumers in the precious metals section of their mobile bank app. The main item in the series is “assisting a successful silver lockdown” and “assisting a financial string” and “assisting a chain of snakes”, which weighs 25, 18 and 25 grams, respectively, at $1054. 50, $840. 24 and $1054. 50。
Currently, there is a trend towards consumption of silver and silver consumer goods. Of all the precious metals produced by commercial banks, they are ranked on a sales basis, with the national treasure (uniform weather) silver set at the top of the list, which is 45 grams, with more than 9,000 appointments as of 18 july, and a high level of human gas. There are also data showing a sharp increase of more than 40 per cent in the sales of such products as silver bars and silver dollars。
Journalists have noted that many investors are also accelerating their purchases of silver. “i feel like the gold won't move, so i'll buy the silver bars. Recently, silver prices have soared that investors are going to use the silver bars to hit a silver bracelet as a saving to see if prices can double after many years。
In social media, there have also been a number of attacks in recent months on silver bars and silver medals. This year, as silver prices continue to climb, a new wave of consumption is on the rise for products such as silver investments。
Data show that there has been a rise of more than 40 per cent in sales of such products as silver bars and silver beauties. Wang myung-ho, the head of a jewellery trading centre in the city, told reporters that silver bars had increased by 20 per cent in june compared to may. It is now common for consumers to invest a kilo of silver bars with higher heat, and 500 grams of silver bars are preferred by consumers。
Some are looking at future market prices and are now opting for silver and silver, and others are buying early, choosing to sell at this point。
Mr. Mao, who lives in the yuhua district, has recently chosen to come to a professional recycling facility to produce the silver products he had purchased earlier, and the detector miyato is busy with a spectrometer。
“the amount of silver buy-backs is twice as high as at the beginning of the year and needs to be protected against the `pants' in silver products.” the head of the silver recycling company told reporters that the silver is now repurchased, usually after a spectrometer test of purity, followed by a melting process to see if other impurities are carried out, and that the current percentage of silver repurchases is low but occasionally encountered。
Like silver, platinum prices have gone up this year, and the platinum market has been depressed for the last two years, while platinum prices have recently risen rapidly, surpassing $300 per gram. From the beginning of the year to date, the cumulative increase in platinum gold has exceeded 36 per cent, higher than the annual increase in gold。
During visits to a number of shops, journalists have observed that a number of outlets have reduced gold sales and added platinum sales, some of which have been converted directly into platinum sales。
In a jewelry store in vientiane, the salesman introduced the press: since june, the average daily sale of platinum has increased by 45 per cent over the same period, with young people becoming the main consumer and placing greater emphasis on design and value for money. She points to an astronaut's theme platinum locket in the exhibition cabinet, which explains: “this product, valued at $2,800 a month, sells 100 pieces per month, while the gold locket, of equal weight, costs more than $5,000.”
Following the gold, silver and platinum are becoming new to the precious metals market, and experts have also warned that the current market for precious metals is highly volatile by factors such as international geopolitics, and that consumers must be rational and not be blind to the wind in order to avoid losses. (reporter yin qingyang)
