Once upon a time, apple phones attracted the attention of countless consumers, especially in the chinese market. But after the decline of the iphone7, it was unexpected that iphone8 was also cold in the chinese market. In fact, it was no surprise, or rather a sign, that something like this had happened to apples, but it was also on the top of this year's latest flagship iphone8 that it would be somewhat “unfortunate”。
Behind the iphone8 market cold: how many people are waiting for it
The iphone8 cold has become an indisputable fact, and even if cook smiles to the media to be satisfied, he cannot hide the iphone8 mediocrity of the market, with the capital market apples showing the worst distribution week in history. So does that mean the iphone8 product is not good? Or are apples out of the chinese market? Let's analyze it。
Site: first sightings are cold, cows are bitter
First of all, from the day that appleiphone8 was first launched, the normal new iphone was usually sold empty. However, in terms of the volume of the iphone8 mobile phones sold worldwide last friday, there was a large amount of cold, and the number of people in line buying machines was not seen in the flagship retail stores across apple. It's much colder than last year's iphone7 sale。
The first iphone discovery site that exploded in the past turned out to be extremely cold
The iphone 8 official sale last friday, and our editor went to the apple monument in beijing to visit the site, where there were no large queues of customers, as the sale took the form of an online appointment. In addition, the customers in the store are more likely to buy less。
By contrast, the launch of iphone6 and iphone6s was unprecedented. All of the world's great apple stores lined up, and the team couldn't see。
There is no harm without comparison, and the launch of iphone8 can be described as a bit “depressive”。
The iphone8 tops. Not many cows
Unlike in the past, cows outside apple shops do not have a visible outreach. A number of cows have said that the iphone8 is so bad for sale that they now have lower prices than the internet。
There are also a number of cows who say that they no longer expect iphone8 to make money, and iphonex is their target。
The current heat of the iphone8 is also visible in the cows. To be honest, while the cows are not to be seen, they can be used as “hot wind signs”. They don't care about products without heat, and this year's iphone8 seems to be such a product。
Market: refusal by users, mad price reduction by distributors
Let's talk about iphone8 online。
As at 0700 hours, this time iphone8 was launched in mainland china. In addition to the apple network, some of the country’s well-known online power providers, such as kyoto, tianyu, suning yee, and others, have already put out the iphone8 pre-solder page, which has already worked hard to sell the iphone8 list。
Iphone8 plus shipment postponed to 3-4 weeks
But on september 22, when the official primary sale of apples began, apple network indicated that the delivery of iphone8 plus, whether in gold, silver or grey, had been delayed to three to four weeks, leaving users who could have successfully received the phone on september 22, having to wait another month. Next, last sunday, netizens said that some of the iphone8 & 8 plus returns were quite terrible, almost when apples began to fall short of expectations。
The iphone8 storage piles of internet users refusing to accept
According to the shun fong transport personnel, the initial iphone8 deliveries were not successful, and many clients chose to reject the return, resulting in a large backlog of iphone8 in the shun fong warehouse。
As to the large volume of returned goods, there is a direct link to the over-chartering of apples, as the price of the off-line distributor channel has broken the issuing price. And many of the cows were involved in the initial hoarding, which was intended to “wait and see” the price increases, but suffered the first “break” in the history of iphone。
The iphone8 has proven to be too high on the purchasing power of iphone consumers in china. On the day before the official sale of iphone8, the price of iphone8 had begun to explode。
The price of iphone8 for an unofficial digital product store on an electric power company is below the price of the official network
In some non-official digital products stores, traders even lower the price of iphone8 than the official network in order to attract customers, such as a 256gb iphone8 difference of $200。
The price of iphone8/8 plus is even lower in china
The price reduction for the offline distributor is even worse. According to a recently updated offer from china, iphone 8 64gb and 256gb versions are generally approximately $200 lower than apple network. The price reduction for iphone8 plus was even greater, with a reduction of nearly $600 in the 64gb version and $700 in the 256gb version! This has led to a large number of buyers officially ordering iphone8 to return the goods, and it is reasonable to choose unofficial channels with more favourable prices。
In beijing, the market iphone8/8 plus was lower than the official network
With regard to the hong kong version, it is reported by hong kong media that the official sale price for the iphone 864gb gold version is hk$ 5988, but the channel price has fallen to hk$ 5750; the iphone 8 plus 256gb gold version of the official price of hk$ 8188 is now only hk$ 7830, a general decline of more than hk$ 200。
As the price at the iphone 8 market broke down the network price, many customers who purchased the network and the cows who intended to make a big profit arrived on 22 days, choosing to return goods or refuse to sign them, and moving to the market to purchase the iphone8 with lower prices。
Equities: apple stocks fell down the worst ever
Not only did applegate buy few users, but even the stock price was very humiliating. According to marketwatch, the price of apple shares has continued to decline since iphone 8/8 plus was released. After falling by 1. 68 percentage points last wednesday, thursday fell again by 1. 7 percentage points. In last friday's early drive deal, apple stock prices fell by 1. 5 per cent, cumulatively by 5. 2 per cent a week, representing the worst single week in 17 months, evaporating their market value by over $43. 3 billion。
The price of apple stock fell
The worst performance was recorded for iphone 4 and iphone 3gs a week before the market, and apple share prices fell by 2. 7 percentage points。
The iphone8 market created the worst sales week in the history of apples
The main reason for the fall in the price of the apple stock was also that the first week of the iphone8 was weaker and created the worst in the first week of the iphone6. In fact, the demand for new iphone machines on the market is strong, but the overall function of iphone8 is not to stimulate the user's desire to switch, so the first week's sales results are normal。
At the product level, it was also an important factor in the collapse of apple stocks。
The iphone8 is not much upgraded compared to the previous generation
The upgrade of apples to smartphones has been driven by the pace of volume-to-mass-to-mass conversion, and the s-type is usually a routine upgrade, with modest advances to enable a smooth transition before the next generation of products is released。
But iphone8 broke this naming practice。
Compared to the previous generation, the iphone8 has only made routine upgrades, faster processors, better cameras, wireless charging technologies, which are available to ordinary users, with little difference between iphone8 and iphone7 in daily use。
The iphone8 series, with lower prices, is undoubtedly the most cost-effective
Thus, apples encounter innovation bottlenecks, and the difference between iphone8 and iphone7 is not so big, and even users of iphone6 and iphone6s do not feel too much of the benefits of upgrading, and it is natural that they are left out。
Forecast: more people are likely to wait for iphone x
From google's global search heat, iphone8 has not received as much attention from the beginning as iphone6 and iphone7. By the third day of the release, it was even less focused than iphone6s. In contrast, another new apple this year, iphone x, received a strong reaction in the market。
Iphone8 products of less concern than previous
Although the iphone x has been mistreated and spitted by countless people, it cannot be denied its place on an iphone phone, probably after iphone4, where the innovation of apples has largely stalled, at least to the extent that the iphone x is not a novelty, and it is the appearance of iphone x that shows us some of the differences in the iphone, although it is indeed expensive, but believes that with the purchasing power of iphone users, it will certainly skip the iphone8 series and buy iphone x。
Users expect iphone x more than iphone8
Apple pricing has not changed much over the past few years, but chinese income has risen and apple identity tags have weakened. High-priced, high-end brands such as iphone x, while clearly distinguishing between products in appearance, would have a good market。
But iphone x can't be optimistic about taking on the burden. Apples have introduced many new technologies on iphone x, such as that very difficult alien old screen, which is impeccable in terms of technical difficulties and production risks even for apples, and the original iphone x is estimated to have just reached the quantitative standard. This year’s supply stress on key semiconductor devices has cast a shadow over the successful production of iphone x。
Iphone x is expensive and not necessarily available on the market
Also, although the price of the iphone 8 has reached $8388, in fact, you're still not sure you can buy this phone. – because the iphone x is still in the trial stage, the capacity of the iphone x is about 10,000 units per day, which is why the iphone x was to be sold on november 3。
At the end:
Apples are released this year, not just because it is so simple to celebrate their tenth anniversary, but because of the form of apple iphone sales in china’s mobile phone market. In short, the iphone8 series is more of a product to cover most of the sales and sales of apple phones in the chinese market, while iphone x is a vehicle for apples to demonstrate their powerful technology to the outside world, and even to prove that apples remain an important product of world hegemony。
Today, when iphone8 is sold, it is “cool” in the chinese market, in fact implying that users are not attracted to iphone8 and that the user’s expectations for iphone x are illustrated. However, given the situation in china’s mobile phone market, it is not wise to consider the situation of iphone x itself when consumers die waiting for iphone x. When iphone x is on the market, it may be necessary to rob it and buy it from a cow at a higher price if it is not, so the cost increases considerably. If a cell phone sells a million dollars, i think it's not worth the price as a normal pollen。
