“in recent years, people have become increasingly unable to access smartphones, and more people are using video broadcasting. There is no doubt that video broadcasting requires larger and clearer screens and that there is no limit to the user experience. The development of a comprehensive screen can meet this consumer demand, and this is the basis for the full-screen war in the second half of the year.” liu liyong, chairman of the kim li group, prejudged the mobile phone industry in march this year. In recent times, with the release of new mobile phone items such as apple iphone x, mimix2, vivo x20 and others, the “full screen” has indeed become the highlight of competing propaganda, both internationally and domestically。
On the afternoon of 25 september, kim li held a “kinli m7 gold diamond clients & media awareness meeting” in beijing, where he officially launched the new m3 flagship aircraft, kim li m7, which was fully available on the market ahead of national day on 26 september. In each of the unique and comprehensive screen streams, as a gold front-line, the gold m7 is not only equipped with a 6. 01 " 18:9 " amoled super-clear screen, but also for the first time in the world with two secure encryption chips for payments and data, and the simultaneous improvement of visual perception and security has become the greatest point of view for the new gold。
"all screen" strategic joys and worries
Full-screen mobile phones have a broader view than non-full-screen models, thus providing more positive experiences, and brands are working hard on screen selection and design. According to chinese commercial newspaper journalists, the kim li m7 screen is 6. 01 inches, but its body size is not much different from the current mainstream 5. 5-inch screen phone. According to the information received, kim li m7 is equipped with an 18:9 6. 01 " amoled full screen with a resolution of up to 1080*2160, representing 85 per cent of the screen。
On the screen, kim li is equipped with the highest amold screen on the market, with close to 100 per cent dci-p3 domain coverage, bringing about a more realistic and perfect color reduction; and has video hdr dynamic regulation, with clearer image details. The amoled screen, with its advantages of wide colour area, high peak brightness, correctness and pure colour, is currently recognized as the highest quality screen in the mobile phone industry。
It is worth mentioning that in 2017, for mobile phone manufacturers, the screen was very compact, and the best upstream resource, amoled, was “crazy” by various manufacturers, while kim li m7 became a very small number of mobile phones in the country’s mobile brand。
“kim li and samsung oled's department of business have long and close cooperation, and the oled's support and expectations for kim are very high, not only in the chinese market, but also to bring the screen to every corner of the world.” in an interview with the media, liu liyong stated that “in the meantime, this year kim will be implementing a comprehensive screen strategy, with all products at the price range of 999 yuan and above being fully screened, and a 1,000-dollar full screen product is expected to be launched in november”
It is clear that the good cooperation with samsung oled has provided a good basis for a comprehensive and comprehensive screen strategy for kim, which has been questioned throughout the wave. For the comprehensive screen products that have been launched, costs, maintenance and suitability are not only testing manufacturers but also challenging user experiences。
In terms of software adaptation, for the 18:9 comprehensive screen product, there are fewer videos that fit that size and how to drive software adaptation becomes a problem。
Liu liong is relatively optimistic about kim li, who proposed a comprehensive “full screen” strategy. In his view, each hardware evolution would lead to the adaptation of the software, as has always been the case with industry developments, and every time a new version of the google and android platforms was launched, all content providers would follow up, as would the full screen. In the next step, each manufacturer will be redefined to include a range of different dimensions, such as the width and depth of the screen, hardware first and content will keep pace。
Payment and information security considerations
The war on “two-sided screens” is getting hotter, and the brands are doing their own tricks, and the other features of mobile phones deserve attention, in addition to the screen itself. If apple iphone x unlocks the "smoke" in human face and vivo x20 takes pictures of "smuggles" in reverse light, the security attributes of the gold new product may be superior to those of other comprehensive screen phones。
As early as last july, kim li launched the concept of an “inline secure encryption chip” for the first time, addressing the two main core security requirements for communications and data through a combination of hardware plus software. The kim li m6 series became a commercial flagship product within the industry in the field of security, and security became the gene of kim li’s brand and product。
As mobile payments develop at a high rate, the issue of mobile payment security is also receiving increasing attention and attention from users. This time, the kim li m7 added a payment security encryption chip to the data security encryption chip, using the “1+1” hardware encryption chip solution, which is intended to provide effective user security in the two most frequent daily applications of payments and data。
In the current era of non-cash payments, bank card swipes are one of the most commonly used methods of payment, but there are two common problems with the use of bank cards: one is the risk of copying and swiping magnetic bank cards; and the other is the fact that bank cards are inconvenient, easily lost and, when they are lost, they are cumbersome。
According to journalists, the “golden wallet” of kim li m7 based on the payment of secure encryption chips avoids two problems: first, kim li m7 stores bank card data encrypted in the chip and cannot be copied; and at the time of consumer payments, the creation of random virtual card numbers through token technology avoids the risk of theft and ensures security. Second, with nfc technology, kim li m7 can, at user consumption, bring a mobile phone directly near a pos machine with a flash payment sign, without a code, without a network, and with a light touch。
It is a matter of concern that, in order to further construct a security defence system, kim li-chung and ants gold suits provide for intensive technical cooperation in the field of safety chip technology. Currently, kim li has access to the security agreements provided by the international union for financial identification (ifaa). The ifaa agreement, which is the country's mainstream, has been adopted for a wide range of smart terminals and financial applications. Through access to the ifaa agreement, the security barriers built by the gold cell phone will give users a better security experience。
In summary, kim li m7 has a 6. 01 " 18:9 amoled super clear full screen; double secure encryption chip, one to protect data security and one to protect payment security; launch of mtk custom heilo p308 nuclear processor; double camera with 1,600 w+800 w to support real-time hardware-grade distillation; large 6gb+64g ram; top metal solar-print design, with 4,000 mah batteries inside a 7. 2mm ultra-light body. The sale price was set at $2799。
As the first team in the country to launch a full-screen flagship brand of a mobile phone, the gold m7 super-clean screen and security double chip inhaled, known as the black horse in the full-screen cell phone war, and the sales of new gold products are expected。
