In 18 years, i've been working as a pedestal cat, with 10000+ new people, with over 100 million of them, and i've seen 90% of new people stuck in a "poll-up" period: i can't even get my basic traffic with 3000 base pay till late in the night; i can't afford to put up 50 million dollars a month or less; i can't even get my basic traffic。
These pits, by their very nature, are new people, "in the wrong way." today we share eight practical recommendations, all of which i've tested with new people, to help you avoid 90% of the ineffective efforts, three months out of the maggot。
I. Three deadly pits for the new ones
Avoiding large capital-intensive categories, selecting “low-competitive subcategories”
Large categories such as make-up, clothing, 3c digitals, the supply chain of the head merchants can run for 60 days, the one-month extension budget can outrun the new man's salary for one year, and the new man's funds and resources cannot be counterbalanced。
Landing practices: priority is given to "subdivision of functional subcategories", such as "pup feeder components" "kitchen narrow-water tank tarting racks". These types of capital have low levels of interest and weak competition barriers, and last year i brought new people with "cat's fingernails cut" and 3 months to make a catatonic top20, with a steady output of 1:8。
Initial use of “no source delivery”, not blind hoarding
The new man's easiest pit is "accounting for profit" -- i've seen a new man hoarding 500 pottery bowls, and the store has less than 20 sheets a month, and the stock is cleared in a rented house for six months。
Landing: using the 1688 "one-design" function, select three peer-explosive "upgrading replacements" (e. G., peer-selling basic ceramic bowls, you choose "performance bowls + silicon pre-heat pads"), the master map adjusts the colour, the title with the "upgrading" label, to run seven days' data: if a hit rate is 2 times the industry average, then a lot to pick up can save 80% of the trial costs。
The selection begins with a “blowing logic” and is not blindly innovative
New people are often caught in the error of “doing the difference”, but unverified “new demand” is often false. The core value of the explosion is the “market certified demand”, i. E. The logic of which is the fastest starting path for new arrivals。
Landfall: through business officers looking at the same store top3 to refine its “user pain points” - for example, peer-writing “304 stainless steel cups”, you can extend to “304 food-grade stainless steel, 0 distilled milk tea, 24-hour lock-in temperature”, both to burst the money flow and avoid the risk of abuse。
Ii. Step on the operational tempo, zoom in, triple efficiency
At the heart of the operation is the “slow-for-the-swing” approach, which is not effective if we are to miss the time node。
1. The rhythm of the product life cycle
2. Daily / big traffic tempo
Three, three months to raise the boss's salary
The platform's rules are addressed directly to “official 2”
Third-party “rule interpretation” is often behind schedule, and last year, when the master map was adjusted, i was able to listen on thursday through the business learning centre, and help two shops avoid deductions。
Landing practices: the entrance to the “official guest service” in the back of a collector's shop, with problems with irregularities and falling traffic, goes straight to the “question + shop link”, and xiaoji gives precise answers。
Digging user needs from `medium rating'
When i made the kitchen shelf, i thought that the "high capacity" was the selling point, and the result of a bad evaluation in 100 was that the user was the most troublesome "installation trouble" -- and then the details page added the "3 min free tool installation" video, which turned up 17%。
Landing practices: the export of nearly 30-day mid-scenes evaluation for the same category, the re-advertising of high-frequency words such as "failure to install" "slow logistics" and the translation of these pain spots into “solutions” for detailed pages。
Iv. 2 micro-concepts per day of 20 minutes of competition for quick start: by looking at the same level of top3 store's straight-through keywords, title changes, such as competitions with the “handing in the winter” label, you follow up simultaneously, with a 30 per cent increase in traffic; write a weekly one-page operating note: recording “operations + data change + reasons”, of the new people i'm bringing, three months of insistence on writing a suicide plan alone and a 50 per cent salary increase。
In 18 years of operation, i believe in "dumb ways to work" -- new people don't go after "black technology" -- they do these things first, and in three months they can get out of "smuggling," they don't change the title, they don't make the flyer。
