Friends of treasure hunting are almost all confused: should the new product go up, try to start quickly, and look at the backstage "step up" button, or should it just go down
Some say “the whole of the world, with a single button, the new product should be used”, and others say “the new stuff opens up, the money burns out and the tuition is paid”。
In fact, the answer is clear: the new product does not suggest a direct stop-up, but it does not have anything to do with the new one — choosing the right time, using the right method, it can be a “go-to-go attack” for the new product, and vice versa。
Why does the new product go straight to the station, mostly to the loss
Many felt that the idea was to promote "smartness" on the whole site, without using manual words and crowds, for new hands. But it is precisely this kind of “smart” that is extremely unfriendly to new products。
The core logic of full-stop dissemination is the reliance on product-dependent historical data and population labels -- - the system will match potential customers accurately with past transactions, hits, collections。
But the new product just came on board, it was a "white paper": there was no record of a deal, no precision divers, no crowd tags, and the system had no idea who to push your product to。
In this case, there are only two outcomes:
The flow is extremely broad, and conversion pulls: the system can only be “buzzed” by the population, and all it gives is an inaccurate flow, seemingly exposed, clicked, and few people are on the list, and the roi (input ratio) is often less than one, and the money is not known to be spent。
2. The budget is either incinerated or burned: no branded new items, or because of low weights, the daily limit of $50 cannot be burned, and even the basic exposure cannot be obtained; or there is a sudden flow of useless traffic, burning up the budget in a few minutes without a valid consultation。
More crucially, the core demand for the first stages of the new product is “labelling, building the foundation”, while the accuracy of the full-stop extension is far less than that of the straight-through vehicle, which can manually control keywords, crowds, and fast-tracking of the first stages of the new product, which is most needed。
When will the new product open? 3 basis thresholds
It is not new items that cannot open their entire stations, but wait for “all things to be ready” before opening them to magnify their effects. If the following three conditions are met, the whole station will not be lost, but will accelerate the start:
1. Base sales plus true evaluation
New products are not sold and evaluated, even if the flow is accurate, the client is afraid to file a bill-- that's the basic logic of a treasure shop。
It is recommended that a minimum of 30 base sales plus 5 bands be accumulated (a number that can be reduced appropriately, e. G. 15-20 sheets) and that it be better to have some buyers, to follow up, and to give clients a sense of trust, which is an important basis for the system to judge the “quality” of the product。
2. Initial precision of crowd labelling
Run straight through the car for 7-15 days with precision markings: select five or so precise secondary words, long end words (to avoid big words, such as “women's dress” as opposed to “small man's dress”), set smart bids (to maximize trade on priority) with a time limit of 50 to 100 yuan and gradually optimize。
When direct traffic hits, converts to industry averages and stabilizes the list, indicating that the population labels of the product are initially clear, the system will be able to match traffic accurately and avoid waste of budget。
3. Whole-station extension of the product itself
Not all new products are suitable for the whole station
New items suitable for opening the whole station: logos (e. G. Paper towels, garbage bags), daily items, low-cost fast-forwards, seasonally strong products (e. G. Summer short sleeves, winter scarfs), products with a wide audience - such products are clearly demandable, rapidly converted and suitable for global discharge。
New products that are not suitable for opening a full stop: luxury single products (e. G. Luxury goods, electricity for all), small crowds of cold-door products, products with long decision-making cycles (e. G. Custom furniture) — such products require careful customer comparison, understanding, and it is very difficult for a full-stop traffic to effect transformation rather than accurate replication。
New products promoting the right rhythm
There's no need to struggle. At this pace, the new product is steady, steady and free, and the new guy can do it easily:
Phase i: cold start-up — straight through the car, precise marking, accumulation of foundations
Core objective: to mark new products to the population, accumulate base sales and evaluate them for systematic recognition of products。
Extension tool: straight through the car key word promotion bid setting: smart bid (prior to "maximizing deal"), not too high at the initial bid level, and just fit the industry average. Spelling techniques: five or so precise secondary/long end words, such as “new hand makeup brush”, are selected for “new hand makeup brush”, “soft makeup brusher”, and avoid the word “massure” (competitive, inaccurate). Budgetary control: 50 yuan for the first three days, followed by fine-tuning on the basis of data (up to 100-200 yuan if the rate of hits, conversion is met). Core objective: accumulation of 30+ base sales within 7-15 days, hits, conversions to industry averages, clear population labels。
Phase 2: quantification period — full-stop extension, magnifying effect
Core objective: to enhance accurate crowds, increase sales and generate free search traffic through full-stop global traffic。
Time to open: straight through the car stabilizes the list (30+s), hits, conversions meet standards, crowd labels are accurate. Design techniques: the ratio of production to production (roi) is set at “roix2” (e. G., your product is 2 roi, set 4), with a limit of 200-500 yen, adjusted for later periods on the basis of data (with incremental increases if roi meets the target). Advantages: full-stop coverage of global traffic (search + recommendation + live), simple operations, no manual verbs, rapid expansion of accurate flows, further increase in sales, and even drive up free search flows. Final summary: new products at full stop. Remember three words
Don't be greedy, use the car to mark first — the van is at the core, the whole station is auxiliary, don't turn the corner
(b) achieving standards and retracing stations without doing useless work — 30 + good appraisal + precision labels, without which the three conditions must be exhausted
The product needs to be fit, and it needs to be done in a way that saves attention — the mark, the fast-forward priority, the list of highs and the lows。
In fact, there is no “one step at a time” for the promotion of new treasure-hunting products, and the surest way is to lay the groundwork and then zoom in. Full-stop promotion is not a “flood beast” and can be a “god up” for your new product at the right time。
Still worried about the new ones being sold and the old ones not flowing? It is recommended that a pilot platform be [priced] and a business launch will allow a high-precision buyer to build up a high-quality evaluation through real-trading security. Compliance is non-compliant, costs are much lower than the billing, and search rankings and commodity weights are rapidly raised, easy to address zero-sum and flash points, and store data are steadily rising。
