16 december, afternoon,”Chinese dreamA seminar on online programming was held in chengdu. Tanaka, deputy director general of the national directorate of press and broadcasting, attended the seminar and gave a keynote address。
In his speech, deputy director tanaka said:Web audio-visualIn whatever form, content remains at the core. The development of a web-based audio-visual industry must always have a prominent place in the construction of audio-visual programmes. There are many ways to ensure greater prosperity in online audio-visual production。
Here is the full text of his speech:
Dear guests, comrades and friends, good afternoon
It was nice to attend the seminar this afternoon. It was interesting that the conference had been dedicated to the “china dream” web audio-visual programme seminar. It is believed that these exchanges will be a powerful contribution to the implementation of the important speech series of general secretary xi and to the better prosperity of online audio-visual programmes and web culture. Here, i would like to hear more about your views, experiences and experiences, and to discuss them with you。
This morning's opening and main forum was attended by all, with a very good presentation by minister choi, followed by a very good presentation by 12 guests at the main forum, with 1,600 seats in the morning, which, i would say, lasted more than half an hour, and i understand that very few people left the midway. The fact that the majority of those who left for the session were interviewed by the press indicates that the content of the guest speakers was excellent, and that our video and audio-visual programmes were very attractive. In the morning, minister zai gave a very good speech in which he proposed a period of significant strategic opportunity for a new and fast-growing round of china's online audiovisual art, emphasizing that we need to seize the opportunity period and accelerate development by strengthening five aspects, namely orientation, quality, innovation, security and the rule of law, which are highly targeted and guided in our audio-visual programming for the chinese dream network, which should be implemented in the context of online programming and day-to-day webcast management。
In recent years, there has been good momentum in the production of online audio-visual programmes, thanks to the joint efforts of government authorities, professional bodies and industry associations. The interest of social capital in the production of online audio-visual programmes has continued to rise, the awareness of licensed institutions has increased significantly, and the quality of online audio-visual content has been significantly enhanced by the resistance of low-class and bad content to becoming a conscious initiative of industry. In particular, the collection and selection of audio-visual programmes on the theme of the chinese dream, organized by the general directorate this year, have received widespread attention, as has the emergence of the micro-film dedicated to u bin, the “most american driver”, which is a series of excellent programmes, such as the one just shown on the screen, “the ten-year green story of ho yang and black city of the great desert” and “the tree of hope” . While most of these works are small-scale, they reflect a broad theme and are especially topical, with less than two months of internet display and more than 200 million hits. That's a good description of the videoContent creationThere is potential, promise and market。
There is a common understanding that the content of web-based audio-visual is always central, regardless of the form it takes. The development of a web-based audio-visual industry must always have a prominent place in the construction of audio-visual programmes. We must follow up on the important statements made by the secretary-general of xi, particularly at the cultural and artistic workshops, firmly grasp the spiritual and cultural product attributes of online audio-visual programmes and the patterns of creative dissemination, firmly grasp the theme of the times when china's dreams are being promoted, stay in the right direction, strengthen responsibility, actively develop and promote the production of online audio-visual programmes for greater prosperity。
I'm aware of the following:
First, to maintain a people-centred creative orientation。
Socialist literature, in essence, is that of the people. Online audio-visual programmes must remain in the fundamental direction of serving the people and socialism. This is the request of the general secretary. People are the source of creativity, and online audio-visual programming needs to be rooted in people, to keep up with the times, to draw nutrients and extract material from the great practices and rich lives of people. In particular, it is necessary to enter the world of the 560 million young people who are the subject of a web-based audio-visual audience, to observe and experience their work, their lives, to study and analyse their thoughts, needs, and to try to create ethical and lively works that please them. It is necessary to fully mobilize and direct the motivational creativity of the wider network and to better serve the people while providing the stage for individual talents. To adapt to the new demands and expectations of a wide range of internet users for online spiritual and cultural products, it is important to constantly enrich the content of web programmes and expand the type of web programmes to make them more informative, more selective and more accurate in their dissemination。
It is important to note that people must be held to a high level of responsibility. At present, there is also a certain degree of downplay in the production of online audio-visual programmes, which is strongly reflected in the people's desire for mere sensory entertainment. For example, micro-films and web dramas, in their hard work stories of contemporary urban youth, deliberately target groups of women who are eager to enter the show world, detailing their experiences of wealth, money, trading in power, and empathizing with compassion. In individual works, although the person is dressed as a student, the face of the person is that of a paid and paid woman. There are many reasons for these problems, but one of them is very important, as the secretary-general has pointed out, is the loss of direction in the boom of the market economy and the deviation in the question of why. We must recognize that the audience for online audio-visualization is primarily the younger generation. Internet audio-visual content producers and creators need to strengthen their sense of social responsibility, take the right direction, talk about taste and retweet, so that online audio-visual works can guide, educate, inspire and shape people correctly. In order to maintain the primacy of social benefits, there must be no one-sided pursuit of economic efficiency, deliberate accommodation of the inferior tastes of a small part of the population, a firm rejection of noble, distorted classical, subversive history, differences of understanding, good and evil, and a firm rejection of cheap, vulgar, market-oriented and click-based works。
Secondly, the chinese spirit should be vigorously promoted。
Chinese spirituality is the soul of socialist literature. We are promoting the creation and diversification of online audio-visual programmes, but in general it is necessary to form this soul, so as to consolidate chinese elements, highlight china's characteristics and show chinese styles. It is important to insist that the core values of socialism lead to the transmission of true goodness, the dissemination of positive energy and the demonstration of the beauty of faith and the noble beauty. Patriotism should be adopted as the leitmotif of the chinese people and of the chinese nation. It should lead the people to establish and adhere to the correct historical, national, national and cultural outlooks, and to strengthen the integrity and integrity of the chinese people. Audio-visual websites can disseminate imported works of excellence abroad, but it is our important responsibility to disseminate our own, popular chinese works。
The key to promoting the chinese spirit is to tell the chinese story. The theme of our seminar today is "china dream" online programming. The "china dreams" online program is designed to provide an audio-visual story of the chinese dream, so that the chinese dream is flesh and blood, alive and alive, and so that both the chinese communist party's dream of leading the chinese people to prosperity and happiness in the country, and the popular chinese dream of a dream. The theme of the chinese dream should be reflected in a lively image and detail. It should be concrete, lively, visible and psychological. It should strive to achieve the effects of the wind and rain and the quietness of the earth, so as to bring together the powerful forces of building the chinese dream together。
Thirdly, efforts are being made to produce good quality。
In the final analysis, art is a qualitative victory. Currently, there is a large amount of audio-visual content available on the internet, but the problem of disharmony is prominent, especially with regard to the low quality of the product. For example, more than 12,000 micro-films and hundreds of online dramas are currently being distributed online, but there are not many of these that can really be heard and sound. Because of the characteristics of internet dissemination, the internet requires a large amount of “short, frequent and fast” fresh content, along with more sophisticated, sophisticated, accessible and time-tested products。
Web-based audio-visual production agencies and creators need to raise their awareness of the quality of their work, increase their input, and work hard to produce an excellent web-based audio-visual work worthy of the nation and the times. Our work needs to reflect the core values of socialism, but also to make the people of the internet look good, durable, intellectual, artistic, visual, and resonant. Innovation is the life of art and the greatest feature of internet development. Web-based audio-visual programming for prosperity must strongly encourage originality, protect originality and not fall into a cycle of imitation and replication. Web-based audio-visual content creators need to improve their cultural and artistic literacy and become the a priori, pioneer and pioneers of the times. They need to be up to date, creative and innovative. In order to promote the production of audio-visual works on the internet, the directorate-general organized this year an evaluation and exhibition of audio-visual works on the theme “china dream” and created a special fund for the construction of the content of online audio-visual programmes, with good results. This was also mentioned by minister choi in his speech this morning, and of course we encourage all provinces and cities in a position to do so to set up original creation funds and encourage more original programming. In the future, we will continue to promote, through a variety of measures, the creation of regulatory incentives that encourage originality, foster excellence and a clear policy orientation. The industry associations are also required to play a self-regulatory role by integrating content promotion and the promotion of the melody into the training of practitioners, daily programme reviews and seminars, and by promoting the continuous improvement of the quality of online programming。
Fourth, effective strengthening of broadcasting management。
There are a number of delegates to the audio-visual site here today. As broadcasters of online audio-visual programmes, the social effects of the dissemination of online audio-visual programmes need to be seriously considered. Full implementation of the requirements of all web-based audio-visual programmes, “self-reviewed” and “pre-screened” and strict closure of the broadcast of good programmes. To provide more and better platforms for the dissemination and display of good online audio-visual programmes, to recommend, on important pages and places, the dissemination of good work that reflects the spirit of the times, the promotion of good and good, the non-competitive presentation and ranking of programmes, and to strive for the dominance of positive energy works. It is necessary to resist the harmful content, to refrain from buying, producing or disseminating pornographic and bloody works, and to maintain a good order in the dissemination of online audio-visual programmes。
All in all, it's our shared responsibility to flourish online audio-visual programmes. The directorate will further intensify its efforts in this regard. We are ready to work with you to move the production of online audio-visual programming to a new and higher level, making a positive contribution to the development of an advanced network culture for prosperity and building a shared spiritual home on the internet
Thank you
