Observation
View
In the ccbn 2016 thematic presentation, the deputy director-general, mr. Tanaka, member of the party group of the general directorate of state for the press and broadcasting, stated that general secretary xi had attached great importance to science and technology since the eighteenth anniversary of the partyInnovationTo place innovation at the centre of national development, a series of new ideas, new theories and new discourses have emerged. The current ccbn is one of the largest in years, fully meeting the high level of interest in the development of radio and television, strengthening the desire for communication and cooperation, and working together to accelerate the integration, innovation and acceleration of the radio and television industryTransition upgradeI don't know。
In order for the domestic media to become integrated as soon as possible, it must be proactiveCloud computingAdvanced technologies such as big data achieve compatibility from simple additions to depths. This session of the ccbn's theme, “mechanisms, a new voice and a new voice”, is to be integrated with the concept of development. On this basis, it is proposed, inter alia, that “four strengthens and four invests”。
I. Strengthening the general secretary of xi jinpingScience and technology innovationImportant thinking
To accelerate the pace of reform of science and technology institutions and to remove all institutional barriers to innovation-driven development。
Innovation in knowledge and technological innovation need to be further advanced, original innovation enhanced and integrated innovation digested in innovation capacity, with continuous, foundational, strategic and original results。
The implementation of innovation-driven development strategies depends first and foremost on an understanding of the world's scientific and technological developments, which are world and time-bound, and which require a global vision and a sense of time。
Ii. Enhancing awareness and understanding of contemporary scientific and technological progress and media evolution
It is important to look at the big picture, to grasp the big picture, to look at the big picture, to act in the light of the situation, to react to it and to move ahead, to understand the opportunities for the development of radio and video, to focus on the existing big picture and the big picture, changing from time to time, taking the lead and taking the lead. According to deputy director tanaka, a new generation of information technologies has flourished, as evidenced by the mobile and generalization of networking, the centralization and big-dataization of information processing, the acceleration of the intellectualization and individualization of information services, and the expansion of applications such as intelligent earth, intelligent cities and intelligent lives. Human civilization moves towards a new information revolution, following the agricultural and industrial revolutions. At the international level, such technologies as panorama video, virtual reality, immersion, quantum communication technology, artificial intelligence, drone photography and robotics were also mentioned。
Iii. Increased awareness of services to meet the new needs and expectations of the population
The people's affairs are our preoccupations, striving to achieve full coverage of services and to meet the new demands of the people。
Iv. Strengthening the efficient rivingMedia integrationThe sense of urgency of the times of development
The rti shall actively implement the rti action plan, which is designed to reach out to the relevant industry areas, depending on the appropriate location and station, and based on the internet and mobile internet, which have the advantage of broadcasting content or features. It is essential that public information be based on audio-visual programmes, that the internet and mobile internet be used as a vehicle for the integration and co-benefiting of the wide-broadcasting business with the various related services in the surrounding area, and that the value chain of the wide-broadcast news, programmes and content be extended upwards and down。
Deputy director tanaka noted that “four enhancements require four efforts”:
Investing in the implementation of an in-depth integration strategy to create “new audio-visual”
Accelerated broadband wide power strategy. We need to speed up two-way networking, broadbanding, and intellectualization. (b) to accelerate the integration of limited national television networks, to build a national cable network connectivity platform, to achieve a unified management and operational system of national television networks and to accelerate the development of network operations。
2. Investing in structural change on the side of radio and video delivery and building new mainstream media to nurture and stimulate new dynamics
Optimizing the content supply structure, creating a platform for intensive programming integration, actively innovation in content, positive innovation in manifestations, positive innovation in technology tools and positive innovation in copyright development. Optimizing business and service delivery structures and improving production and dissemination capabilities, effectively strengthening service thinking and interactive thinking, fully applying science and technology to optimize business and service delivery structures, improving programme quality and service capacity. Optimizing market resource allocation and enhancing industrial capacity。
3. Investing in science, technology, innovation and applications to make science, technology and innovation a powerful engine for the transformation and upgrading of broadband
The technological support system needs to be upgraded, the internet information technology system is actively seized, the research and development of key technologies, such as cloud computing, smart technology, and applications in the field of wide power are being actively pursued, the construction of integrated radio and video content platforms is being accelerated, the tradition is being broken, the technological system is being upgraded to provide strong technological support for integrated development. Core technology research and development capacities need to be strengthened and standards systems improved. These include the next generation of radio and television networks, emergency broadcasting, digital content copyright protection, tvos, etc. Strengthen r & d applications of core technologies and improve technology systems。
4. Investing in technological systems for the development and application, management and services of the new audiovisual industry, leading to the full transformation and upgrading of broadband
In conclusion, vice-president tanaka proposed to accelerate innovation, to accelerate the development of new dynamics, to fully upgrade the transition, to build a new type of mainstream media, to improve the overall power and impact of the radio, and to make a significant contribution to achieving the great renaissance of the chinese nation by making a good start to broadcasting during the 13th and 5th periods。
