As we optimize the website, we sometimes need to add links, blackouts, thicker keywords, etc. I need to remind you here to prevent over-optimization and the rational distribution of keywords。
There are also a lot of people who have been very reluctant to add links to the front page when they send the core key to the site in a soft text, and this has had minimal effect。
This is the conclusion of many professional tests, and from the point of view of the search engine, a large number of keywords are not necessary for the site to have a head page link, and users will not click, and if a link does not induce users to click, the next chain is redundant, while the most fundamental purpose of website keyword optimization is nature and balance。
What, then, are the attentions on enterprise websites, on the optimization of keywords
In the light of past experience with the optimization of the seo keywords, we will further elaborate by:
1. Pluralization of link building
How to achieve the nature and balance of internal chain building, i. E. Diversification of the internal chain. Only pluralism can avoid over-optimization. If the weight of the website is high enough, even if the resources of the chain are poor, the ranking of the site will depend on a good internal chain. The role of the internal chain is enormous, for example, in some large portals, such as telegraphs, fox searches and communications。
Unlike the diversity of links in these portals, the links on many small corporate sites are only core keywords. This can easily be punished by search engines, which, if not reduced, will not end well。
Reasonable links should be based on different pages, different locations, or even different keywords for the same site. Of course, all keywords still revolve around the core of the site。
2. Natural distribution of keywords
The distribution of keywords is natural, without missing traces and reasonably distributed in the content of the website. Do not embed or even add keywords in pursuit of the density of keywords。
Keyword density is a double-edged sword, and the search engine is slowly ignoring the role of keyword density, but a reasonable increase in keyword density is still necessary。
Unlike previous stacks of repetitions, additions to web keywords should be real and natural. It is in the process of adding keywords to the website that user experiences and feelings should be the ultimate standard。
It would be absolutely impossible to add web keywords in order to cause confusion in the presentation of website content。
In the author's view, rather than having many keywords appear on the same page, they are better distributed to more pages. If more than 90 per cent of the content of a website revolves around a keyword, the weight and ranking of the site will one day slowly rise。
3. Rational use of relevant labels
In soft articles on the website, it would be helpful to include some emphasis labels in keywords, such as blackening and coarsening, but it was too late to use it。
The enhanced label has its own meaning and cannot be used at will。
For example, labels are second only to meta-labels in website construction, but if a page is used repeatedly, it is likely to be punished by a search engine. Similarly, while both texts can be bold, they clearly have a greater emphasis on meaning and a wealth of bold codes generated by text editors。
The proper use of these emphasis labels is not only a further enhancement of the user experience, but also facilitates the optimization of the search engine, bearing in mind that it should not be misused。
Source: https://www. Erenqiu. Com/news/seo/33. HTML
Batman it https://www. Batmanit. Com/h/249. HTML reproduction authorization required
