1.PublicRevisionFlow"suspicious clouds"
An unofficial demo cut-offFrom mediaWe can no longer be calm, and there are speculations that wei-shin is beginning to “show the earth, divide the fields” and that the good day of the original trumpet is finally coming; there are those who say that the message is to be used to give the headlines today and to increase their bargaining leverage for today's headlines。
Is it true that the public number will be changed to a stream? There are no real hammers yet, but it can be concluded that zhang xiaolong is not too interested in chasing the windUser experienceIt's almost “compulsory” more real。
When many products were heard on the air last year, there was a live broadcast, and now q's hand was broadcast, but wei wei wei wen sent a 10-second short video-sharing circle; earlier in the year, mau ten left messages in the circle of friends to be read by public figures such as keso and others, but there was no shadow yet, and instead, the products of a paid nature, such as chat, goose-pointing, small rings (the planet of knowledge), were sent to public channels。
For example, the “search and look and see” of the web-based micro-intelligence laboratory were launched without warning。
Since no official statement has yet been made, let alone when it will be launched, what would happen if public numbers were assumed to be streaming
2. The flow of informationProduct logicIt's not for the public. Forced introduction will accelerate decline
If the subscription number is now in the form of a single “information island” to be displayed in the form of a stream of information, it would indeed be possible to allocate some traffic to some medium- and long-tailed public figures, which would simply place the “look at” in the subscriber position. On the other hand, the author experienced the “see-and-see” function and found that, despite the fact that the editor had made a hot spot and operated, a number of irrelevant public symbols had been added, and that ordinary users had three consecutive “not seen” points, which could easily be abandoned from this “entry point”。
(if the flow of information is not good, the number of hits is not enough to read the existing public number)
It is precisely because of the non-intervention and non-operation of the twitter platform that it is the key to the outbreak. The model of self-subscribed, self-viewed users allows reading numbers to be more or less right in relation to their fans, since the media have to pick the subject with their eyes, allowing fans to have a sufficient desire to click on it, and then generate an impulse to relay the circle of friends after reading; while fans are attracted to content and themes, and come together to form a clear “circle” in which, in just a few years, the public name has, in its ecology, grown subscription numbers covering different products and scenes, to see the new list。
The main advertiser's placement of the public sign is precisely what he sees as the “flow accuracy” of, for example, the real estate public sign in some places, where 10,000 readings are offered at around 100,000, and the medium for kol to write a floor view has to make an appointment, while the same content is placed in the headline with 100,000 readings, and if you shout 1000 dollars, you're being robbed. Operators yearn for reading, but advertising is dominated by conversion rates。
According to the old news, all public figures are cheap, sold out, except for 2c, 2b, or 2vc, or price difference
The fundamental gap between the public and the headline is not in traffic or distribution, but in the value of the user account between the headline and the micro-sign. If it is the wallet that pays the treasure, it not only kills the wallet, but also replaces “telephones”, “business cards”, “personal blogs”, “business websites” and so on. In this case, the headline id does not create a relatively stable chain of social relationships, and it is difficult to form a “trust broker” between users through content; it is even more difficult to create a “group-happy” effect for friends’ circles。
It's the 2nd anniversary of the author's headline, read together for 2. 34 million, but i can't get the name of a headline fan, and no single gold owner has “happily met” my headline. Even if it sounds like a good flow, it's not as good as a flash video, and the subscription number is still missing in terms of reading the scene in depth. The most valuable flow is in twitter, but the flow of twitter itself has to come from the media itself。
(the flow on other platforms has proven to be very difficult to channel to the public.)
We might imagine that, after the subscriptions are open, the contents of the large and small numbers are shown in the user's list of concerns, and the original public "top" function is meaningless; the push of the public sign will no longer serve as an immediate wake-up call to users; the headlines and two tweets of the same public sign are again dispersed in the list; and the day changes that some groups operate will completely suppress those who write low-frequency high-quality creators on the basis of interest; and it is also a question whether the absence of articles and the presentation of text is possible。
The flow of products logically highlights the visibility of content and system recommendations, while the public domain begins with the creation of a personal brand; so the information stream product must end up making money on its own. For example, 90 per cent of the revenue of the headline today came from the information stream ad, with 100 degrees of q3 contributing $1 billion to the collection。
The microcomb is more like a treasure-hunting ecology that attracts individual and business entrepreneurs, with some mega-vs even opening companies like logical thinking, mimi, etc., and analysts claiming to “go to a monopoly” by making a dowry for others, while ignoring the strategic value of the public sign as a mobile traffic centre. In any social media platform, profiting from big v is the key to its ecological functioning, and a market value of nearly $400 billion is not necessary to compete with big v. Even if this “martial effect” does not materialize, it is in itself a platform failure。
But once the “big cook” mechanism has been launched, it is likely that the originalists, who have been ignited by fans to write passions, will be the first wave of crowding out, and how they will do it will certainly be better than those teams and title parties。
There are very few people with operations and content, but the vast majority of public figures are eager to reverse the attack
At present, there does not appear to be any incentive for public information stream adaptation。
The flow of information is not new, but it is the flow of information in the microblogging, qqq space, the circle of friends, and the original ads in the front page are part of it. The ctr, which has a 1 per cent rate of exposure to media disease, is not low among the information flow products, except for the sample population covered by the individual public number, which is relatively smaller than the open flow platform。
This, together with the fact that in the past the public had relied mainly on in-station and friendly community sharing, and that the “search and see” and “see” designs for micro-trust had taken into account targeted distribution or interest-based referrals for self-media flows, with increasingly rigorous original protection seeking to channel high-quality self-media flows, were relatively mature. Zhang xiaolong does not have to risk changing the way the public sign is read。
Of course, this will mean that the much-needed problem of pollination and flow for the vast majority of the public remains unresolved. In other words, not all people are fit to do what they do in the media, and we believe that we are not the saviors. We cannot ensure that all of us live in the media。
Since the media are a brand-making individual, the public sign is only one of the channels, with some large v capturing the increased dividends of cell phone memory, accessing app to circle fans more deeply or circumventing the risks of sealing. For some medium- and long-term media outlets, there are many channels of traffic where the information side can make up for this demand in a timely manner, and where internet-like, a little information does not stop at high-quality public awards, which means that the amount of effort invested by the media has doubled. The author has asked the teacher of the process why he did not distribute the content of the public number in a well-known technology media to get more traffic, and his reply represents the thoughts of some public defender: “only your own fans are real, and the others are just flowers that you can't survive or save.”
The current measurement of the impact of public communication, mainly in reading and in the circle of friends, is not reasonable, such as an in-depth article that writes video and video ideas, with only 1,000 re-readings in a writer public, suggesting that hundreds of writers may have learned of the effects of an industry congress. The original reading of some of the good authors ' articles is not optimal, they are relayed by multiple large numbers and published in the vertical media, and the limitations of the ability to pierce a single public name are not necessarily less effective than their dissemination。
Perhaps the anxiety from the media is that it has become too urgent to ignore the grinding of content and professional deposition. Too many success stories from the media, leading people to the wild, are, in fact, the result of the thinness of the media. I met a deaf, handsome guy in the media, a fan of less than 300, and asked me how to feed myself through the public. They were willing to do that。
Zhang xiaolong once said, “you can't give him what the user wants, you can give him what he wants, you can give him what the user wants, you don't have to be right, you can replace the word “user” with “media”. Information flow adaptations are like thirst from the media, and the current relatively closed, user-owned screening mechanisms have proved to be successful, at least in writing, and information flow products have not yet emerged as home-grown large vs。
