The year 2026 is the beginning of the 15th centuryHenanWe're moving forwardDigital transformation• construction of a modern industrial system。
“retailing services is an important area for employment, consumption promotion and livelihood improvement, and its digital transformation has had a direct impact on the quality and dynamism of economic development throughout the province.” on 28 january, zhang wubin, a member of the provincial political association and president of the poshida group, said in an interview with dahe qiancheng。
Digital capacity to digitalize services
With the shift in consumption structure from in-kind consumption to service consumption depth, the retailing of services such as visual services, catering accommodation, healthy old age, community retailing, etc. Have become the main engine of domestic demand growth。
However, zhang wubin, a multi-year retailer of deep-farming services, noted that a large number of small and medium-sized businesses, which are the main players in the industry, still face systemic obstacles in the digital transformation process。
“transformation costs are high and the ability of small and medium-sized businesses to invest is generally limited.” he told dahe finance journalists that the services retailing industry generally had high frequency, low profit, and low-line margins, while the initial input and maintenance costs of a suitable digitization system were higher, most small and medium-sized businesses had limited funds and weak risk resistance, and concerns about digital transformation projects with long return cycles led to a widespread “resistance and reluctance to turn”。
In addition to cost pressures, mismatches between supply and demand and lack of talent constrain the transition process。
In his view, the digital services providers in the market focused heavily on electricians and manufacturing, the digital solutions for the retail trade in services were more dispersed, either overpriced or monofunctional, to meet the complex needs of businesses in terms of inventory management, service processes, customer health files, etc., and data isolation was common。
“more critically, small and medium-sized businesses generally lack complex personnel with both business and digital operating skills.” he said that digital transformation required not only technical inputs, but also a reshaping of business models and management systems. Lack of talent would lead to a low utilization of the system put in place, making it difficult to achieve real efficiency gains。
So how do we solve these transition challenges
According to zhang wubin, it is possible to set up provincial services retail digital transformation funds to provide precision support。
“for example, a 30-50 per cent fee subsidy for the purchase of digitized products and services by small and medium-sized businesses, with a single-household ceiling of $20,000-$50,000, by means of subsidies such as `twilight coupons'.” he said。
At the same time, leading industry firms are encouraged to open up digital platforms and provide incentives for firms that have made a significant difference in transforming small and medium-sized businesses. Influencing financial institutions to innovate credit products, such as “digital lending”, to support businesses in accessing financing based on digital flow。
With regard to the development of composite talent, he believed that vocational colleges, in cooperation with leading enterprises, should be supported in the development of targeted training in micro-professionals such as “new retailing” “digitized management of services”。
In addition, specific funds for the upgrading of vocational skills have been used to provide training in digital business practices for heads of small and medium-sized businesses and their cadres; to explore new vocational qualifications such as a “digitized manager” “internet marketing” and to give appropriate incentives to persons who have obtained the corresponding certificates and have stabilized employment。
“the establishment of the digital transformation facility for the retail trade of services is expected to lead to a significant improvement in the efficiency of the sector's operations and to help small and medium-sized businesses to reduce their operating costs and expand their revenue space. In terms of social benefits, it's a ‘data run and crowd run’.” zhang wubin told reporters。
By way of example, he cited digitalization as contributing to the creation of continuous, shared visual health files, promoting the transition of close-vision youth to “early warning, early intervention” and upgrading public health services. In the long term, this will facilitate the upgrading of services from extensive to sophisticated services, foster a henan-specific brand of services and breathe new life into high-quality economic development across the province。
Deepening o2o model innovation to help local firms “integrated upgrading”
Faced with the trend towards faster integration of consumption on-line and off-line, zhang mu bin believes that the o2o model has become an important engine leading new consumption trends and contributing to both domestic and international cycles。
“henan's consumer market is solid-based, digitally dynamic, and a number of local firms already have the capability to operate together online and offline”, zhang wubin states。
However, he also stated that, in the further application of the o2o model, henan still faced inadequate policy synergies, poor data integration, lack of standard norms, and the lack of a system of standardsSmesChallenges such as weak capacity for transformation constrain the release of consumption potential and the competitiveness of enterprises。
In response, he considered that o2o model innovations should be integrated into the overall urban construction landscape of digital economy and consumer centres throughout the province, turning market pressures into incentives for innovation。
It's not the same. We can draw up specific plans to promote the integration of consumption on-line and off-line, identify development goals, priorities and safeguards, and set up provincial o2o transition funds to subsidize or discount inputs, such as the upgrading of enterprises' smart shops, the construction of data outlets, and the improvement of the instant distribution system, so as to boost the momentum of transformation.”。
In terms of pilot demonstration and regulatory innovation, zhang mu bin believes that new scenarios such as undistributed, digitalized marketing, cross-border o2o could be pre-tested through the creation of o2o innovation demonstration areas in high-profile business circles or niche neighbourhoods, such as zhengzhou and luoyang。
At the same time, it explores models of prudential regulation, which are accompanied by regulatory norms and service standards adapted to new business practices, and creates an environment that encourages innovation and disciplined development。
Zhang wu bin was confident about the expected results of the o2o consumption patterns of the innovative electric power provider。
“whether it is the digital transformation of retail services or the o2o model innovation, it is ultimately designed to stimulate new consumption dynamics and foster henan-specific service brands.” he expressed confidence that through systematic planning and precision, he would be able to inject strong momentum into high-quality economic development across the province, with henan enterprises taking the lead in a new round of business change。
Reviewer: lee jin rain
