With intense competition, the mercedes price system collapsed。
Infra-generational automobile research found that the recent multi-car model benz a, mercedes c, mercedes eqa, mercedes eqb and others had been reduced by a minimum of 50 per cent. Of these, shanghai distributors offered only $125. 6 million in a mercedes-a price, a new low。
There are many mercedes-door shops that are not able to carry out the price reductions, including the sudden closure of multiple gates such as tangshan, camp east and luoyang. The official benz customer service responded to the sub-generational car research column that part of the closure was due to business restructuring。
In the first half of this year, mercedes handed over a poor performance. After-tax net profits declined by 55. 8 per cent, compared with 8. 6 per cent in the same year, of which after-tax net profits declined by 68. 7 per cent in the second quarter, and china also became the largest market for global sales at mercedes。
At least $120,000, and there's a lot of closed shops
Interra found that the prices of mercedes-type cars had recently fallen sharply。
In the above-mentioned areas, for example, the price of the benz-a directorship was 25. 13-22. 57 million, while the dealer's offer was 12. 56-15. 77 million, or a minimum of 50 per cent; the benz-c director's fee was 33. 48-38. 06 million, and the dealer's offer was only $18. 28-2388 million, or 50 per cent。
New energy model prices have also fallen, with the benz eqa director's price of $322,000 and the dealer's offer of $161,000, representing a discount of 50 per cent; the benz eqb director's price of $352,000-428,000 and the distributor's offer of $17. 6-251,000, representing the same discount。
The price fell, and a lot of mercedes-gate shops were overwhelmed。
In april this year, it was reported in the subgenerational motor research institute that a number of benz stores were suddenly closed, involving shanghai, hangzhou, changhing, etc. Benz and distributors are “playing ball” with each other, leading to the owners of cars who have purchased many services in these shops, facing an unstoppable dilemma。
In the recent past, user feedback has closed several mercedes-gate shops. A number of closed shops in tangshan, texas, east camp, etc. Have issued closed notice, giving reasons for the termination of the authorization and for business adjustments。
Frequent closed shops cause panic among mercedes owners and damage to user rights. One owner complained that the phone was out of order, that the new store did not receive maintenance services from the old store, that it had no place to defend itself, and that it had no luck
In response to the closure of a number of shops, the benz official guest service responded to the subgenerational motor research institute column that part of the closure was due to business restructuring. If the services are purchased in the front shop, they can continue to be used in other shops; if the services are purchased in the store, consultations are held with the store。
In recent days, the sub-generational vehicle research centre visited a site at the 4s store and discovered that there were several display vehicles in the store, but that the building where the store was located was empty on several floors. Other building staff indicated that the door shop had been closed to no longer receive customers and that, in the case of follow-on vehicle owner services, the announcements posted by the door shop were used。
The shop announcement states that the door shop ceased to operate because of the mercedes authorization adjustment, that the mercedes chamber of commerce, located in a part of the pylon group, ensured that the user's rights and interests were safeguarded and that all valid pre-positions (e. G. Maintenance packages, storage cards, etc.) that had not been consumed in the store, as well as repairs, maintenance and other after-sales services that were subsequently required, were maintained and three other service providers were given。
However, there were also concerns expressed by car owners about the programme. The owner of the car said that the previous 4s store had been closed, and the house was also closed, "will it be yellow one by one?"
You're too smart to even charge for navigation
In addition to a large number of closed doors, the owners of the mercedes are dissatisfied with the fact that mercedes lags behind these two trends while the domestic car industry is pushing hard for electricization and intellectualization。
This is particularly evident in terms of intellectualization. The development of its self-study mb. Os system is lagging behind, and it has been reported that mercedes is expanding the chinese r & d team, focusing in particular on software and smart cabin teams, in order for the chinese team to undertake more mb. Os software development tasks。
Not only is it intellectually backward, but its owners spit, and mercedes is charging behind technology for “slicing herbs”. According to some carowners, benz was bought for almost three years, but the cost of continuing to use remote control would have to be paid for “other branded vehicles, tens of thousands of dollars, are now free for life”。
Under the post, a number of mercedes owners also offer the price of their own maintenance fee remote control, which is $1698 for three years and $2598 for six years。
In fact, there are many more functions to be charged after three years of purchasing mercedes。
In addition to remote controls, indra has been shown in the mercedes app column on long-range temperature control, high-terrestrial navigation, connectivity, etc。
Of these, the continuous price criteria for the gord online navigation are $698 a year, $1498 a year, and $269 a six-year period; there are also a number of functions that are subject to payment, such as back-wheel active systems, sound effects, lights, etc. Benz has also introduced a number of service packages for sale, such as the interconnector package, the interconnectivity package, which includes goth online navigation, remote control + unlimited traffic, with a six-year sale price of $4598。
In response to the payment for the goth online navigation service, the mercedes passenger service responded to the sub-generational car research column that the vehicle was purchased with a three-year car navigation grant and required a renewal fee after expiry. If not sold after expiry, only offline maps can be used for navigation。
Quarterly profits have dropped by almost 70%, and china has the worst sales worldwide
Behind the collapse of prices and the closure of shops, the root cause is the blight of sales and performance。
Recently, mercedes-benz published the first half of its performance. According to the financial statements, during the first half of 2025, income from mercedes-benz sales amounted to €66. 377 billion, a decline of 8. 6 per cent over the same period, of which €33. 153 million was generated in the second quarter, a decline of 9. 8 per cent over the same period; net profits after tax were only €2. 688 billion, a decline of 55. 8 per cent over the same period, of which €957 million was recorded in the second quarter, a decline of 68. 7 per cent over the same period。
In terms of sales, during the first half of the year, mercedes-benz sold 1. 0763 million cars globally, a decline of 8 per cent compared with the previous year, and 873,000 pure electric vehicles, a decline of 14 per cent compared with the previous year, with total vehicle sales falling from 9 per cent to 5471,000 in the second quarter and from 18 per cent to 419,000 pure electric vehicles。
By region, the cumulative sales volume of germany in the first half of the year decreased by 981 million, or 2 per cent, compared with the year; the cumulative sales volume in the european market declined by 3 per cent, or 3 per cent, in the first half of the year; the cumulative sales volume in the north american market declined by 6 per cent to 157,500, or by 6 per cent to 14. 2 million, in the united states market, or 16 per cent, in the asian market。
As the world's largest single market, china's cumulative sales in the first half of the year were only 29. 32 million, a decline of 14 per cent over the same period, with sales falling from 19 per cent to 1440,000 in the second quarter。
Behind the chinese market is the adverse transformation of mercedes in the new energy market。
Data from the first half of 2025 issued by the chinese association of automotive industries show that new energy sales for the first time exceeded 44 per cent of total car sales to 44. 3 per cent. In such an environment, mercedes is still highly dependent on the fuel vehicle model, and its new energy vehicle model has not been able to become explosive for reasons such as poor intellectualization, and a collapse in sales is inevitable。
