Since then, the headline valuation has gone up under the concept of " fucking " , with rumors that the latest financing round in august this year has exceeded $20 billion. Microblogging, a publicly traded united states equity company, had a market value of over $20 billion over the same period. While valuations are not comparable to market values, it is clear that microblogging can no longer ignore the growing headline, which may threaten the core. That's why it's so overwhelming that it almost broke up。
In the d round of front-line financing at the end of 2016, twitter withdrew shares from the headline. The investors who withdrew were also zhou hong chou, who said that the old week was about 360 for privatization and 360 for a similar product。
Questions and answers were also included in the area of recent frictions in the headlines. A few months ago, chinese entrepreneurs interviewed the founder, zhou genHeadline todayThe assessment is that “a way that you will not immediately reject is generally accepted by users”. However, in his view, the scene in which users proactively access information at the mobile end must change. There was a convergence of purpose and, finally, death。
As to whether the headlines would touch the realm at the core of the questions and answers, he did not mention them at the time. His perception that users spend a lot of time at night exploring the universe and space. Clearly, this is a completely different tone from the headlines。
An analysis of the two companies at the time, known to investors, the enlightenment management partner, gambling, was that the headline was more of a pusher; it was the community and more sticky. Although there are similarities in individualized recommendations for content matching, the sources of content differ. It is the user that produces the content, and the headline has the element to capture。
However, only three months later, goku's questions and answers under the headline were put into heavy gold. And when it's hard to find the money, the headline is straight: come on, the platform pays。
On 30 august, zhang responded with a small headline, “concerning that knowledge should be shared, we merely encourage creativity. As always, we'll cover the long tails, from the sun and snow to the lower riba, just to match."
Aware of the restraint shown, the official claim is that “the incident did not affect us, either in the inner atmosphere or in the background data, and that quality content producers continue to produce and share quality content”
At the beginning of the year, it was reported that when the 20 million-dollar video of the volcano was signed by the red hand, the ceo cebuhua had made a clear statement about the chinese entrepreneurs, “the fast-players have no employment relationship with the fast-goers and they come and go free”. An interesting phenomenon is that the current number of mc fans on the volcano is 270,000, with an average of thousands of comments. And in the fast hand, each video is played in tens of thousands, hundreds of thousands of comments。
Zhang yihong said in an interview with the book of the book: “we have a principle — to try not to do what others have already done, not to do better than others, unless it is a critical point for operational defence.”
So are micro-heads, questions and answers repeating “what others have done”, or are they related to the defensive posture of critical operations? On that point, zhang zheng zheng was very thoughtful。
At the ukrainian internet congress in 2016, he asked wang xing, “how can a business be judged as fit for itself or as an investment?”
Following the t-type strategy, which was echoed by numerous enemies of wang xing in areas such as catering, the wine brigade, taxis, movies, etc., “we are also rethinking this question, and i do not think that there must be an answer or a complete generalization. What i now think is that if this business requires a large share of core resources and is not easily priced and consumes a large number of people, it can be placed internally and, conversely, externally.”
According to it orange statistics, as of june 2017, more than 30 companies were investing in the headlines, mainly in content production, socialization, advertising and overseas markets。
At least on the basis of the construction of the marketing system, zhang zheng zheng used more investment methods. Headlines have invested in various advertising agencies throughout the country, with shares of about 10 per cent。
But what is seen from the outside is that the headlines are reaching out to various areas. Usually, his practice is to hatch headlines for a certain period of time and to be present in the form of independently applied product matrices after maturity。
In extending the operational boundary, the headline was first aimed at the short video of the fast hand. This is also the direction of zhang, who spent a great deal of effort this year to personally oversee the battle, and to launch, in two or three months, an intense array of dithered voices, small volcanic videos and watermelon videos. It was said that zhang zheng yi zheng was internalized as a strategic error。
The analysis of the insider close to the headline, with a big ambition for short videos, hopes that the headline will change the current confusion and become a standard-setter for industry, for example, how long and short the video is, while exploring a profitable model for short videos。
While zhang chiu stated that he was not an adventurer but had shown a strong sense of confidence in the areas he had entered。
In september 2016, zhang once declared the headlines to be one of the largest short video distribution platforms in the country. At that time, the front page was shown more video than the combined text and grouping. When he heard that someone wanted to make a video version of the headlines today, he regretted that the other party had not seen the situation。
It must be acknowledged that the headlines have entered the heart of the opponent only this year, and the offensive has been aggressive. Because, as the mobile dividend disappears, the headlines, in order to gain further space for growth, must compete for stock markets, which will inevitably be marred. Before that, it faced a giant's test, a blockage and finally a follow-up。
In june 2015, the distribution of today's headlines was used in the daily express, which, although the best dau for information-based clients, did not have an overwhelming advantage in individual distribution. In june this year, the omg organizational structure was restructured and the express products department was renamed the department of interested reading products to compete directly with the headline on algorithm recommendations。
Vice-president wong hae spoke out in the media: “the headlines of last year were our strong rivals, teaching us a lot.”
There are also 100 degrees of food-flowing products, and li has publicly acknowledged the importance of this. Dau data exceed the headline, which takes 10 months, although it is nearly five years later。
When it comes to bat, zhang zhang qing is not shy but is full of fear. In a conversation with the magazine the book of the book, he admitted that the 100% fed stream had an impact on the headlines, but did not consider it a threat to their survival. His most obscenity is that the headlines do not escape its gravity。
He also prefers to keep his head on top of his head, which is observed outside the world. For example, he thought that the headlines were more like an inquisitorial and a little more fragrance。
It's a real war of concern. So far, the headlines are the few licorne companies that do not have a strategic investment relationship with bat. He has repeatedly stressed that he does not exclude strategic investment, but hopes to contribute to the headline vision. The frequent contacts with zhang yihong revealed how far he wanted to stay independent and how high he could take the headline。
He was most afraid of burning money in his business with the giant, so he took the headlines seriouslyCommercializationCapacity。
The headline income was only a billion in 2015, surpassing the original target of 6 billion in 2016 and is expected to exceed 10 billion this year. The goal of zhang's headline is to win 20% of the advertising market in three or four years。
In practice, however, the headlines have never been cheap enough to subsidize creators and to invest heavily in capital for time. Whether it is the “ten thousand dollars plan” under the headline, the content investment fund, or the one billion-dollar subsidised short video, and the recent signing of the author of the petition, it is almost all the same。
Copyright spending and human costs are the two largest inputs to the headlines. He understood that the size and survival of the platform depended on the quantity and quality of its content, and that heavy money attracted excellent creators to ensure the quality of its content and was the fastest way to build impact. This is also the main reason why headlines compete for big v in products. Zhang yihing once said that the headline was one of the platforms that currently invested most in content creators。
The internet observer keso also pointed out another major anxiety in today’s headlines, namely, the lack of an account system and a user-link. “it is clear that there is a lack of a 100-degree account system and user-link, at batCompetition patternsHe would not allow this to happen again on the headlines today. Thus, today's headlines are so crazy that they accumulate a variety of kinds of resources that require user login and attention.”
